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"Der Einsatz von Massenmedien für die Verbreitung von Neuerungen hat sich in den Entwicklungsländern vor allem wegen des Auftretens von verfremdenden Nebenwirkungen als sehr problematisch erwiesen. Im ersten Teil dieser Arbeit wird dagegen ein alternatives Kommunikationsmodell vorgestellt. Dieses ... more
"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in ... more

Medien und Dritte Welt

Rundfunk und Fernsehen, volume 28, issue 1 (1980), 165 pp.
"Several decades ago communication research about the Third World centered largely around the diffusion-of-innovation theory which measured elements of social structure but drew no policy implications from its findings. This anthology brings together research with a new perspective involving the rur ... more
"Focusing on issues of access to and participation in community media, this report reviews progress so far and analyzes the difficulties that underlie the transfer and adaptation of community communications media in developing countries. The first chapter contains introductory material on the subjec ... more
"10 contributions, e.g. on literacy and rural communication. The "Bibliografia de Estudos Norte-Americanos sobre Comunicação no Brasil. Bibliografia Anotada" (pages 151-246) includes 235 North American publications on communication in Brazil." (commbox)
"An analysis of the struggle between the Western concept of the press as a means through which the public is freely informed about those in authority so that it can form judgments and act accordingly, and the Third World concept that the press should be a national voice functioning to make a better ... more
"Este libro recoge en forma acertada y amena todo aquel conjunto de pequeños grandes detalles que sumados hacen que funcione una radiodifusora, no solamente tomando en cuenta la parte técnica como base del engranaje, sino principalmente, las características del elemento humano que la conforma. El ... more
"La tarea del libro consiste en explicar inicialmente la conceptualización escogida para los términos Comunicación y Planeamiento. Competiría después aplicar dichos conceptos a una praxis concreta. Sin embargo, la aplicación no se lleva en el libro hasta el nivel del qué hacer propiamente dic ... more