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"The purpose of the present study is to focus precisely on the relationship between folk and mass media, on actual experiments that have been conducted in India to receive an integration of the two, on problems that were encountered in the process of integration." The author lists documentary films ... more
"Der Einsatz von Massenmedien für die Verbreitung von Neuerungen hat sich in den Entwicklungsländern vor allem wegen des Auftretens von verfremdenden Nebenwirkungen als sehr problematisch erwiesen. Im ersten Teil dieser Arbeit wird dagegen ein alternatives Kommunikationsmodell vorgestellt. Dieses ... more
"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in ... more
"Este libro plantea una de las interrogantes más apasionantes de la problemática contemporánea: ¿el espectacular adelanto científico y tecnológico de los medios de comunicación constituye un factor para promover el desarrollo de nuestros países o, por el contrario, es vehículo que refuerza ... more

Medien und Dritte Welt

Rundfunk und Fernsehen, volume 28, issue 1 (1980), 165 pp.
"Several decades ago communication research about the Third World centered largely around the diffusion-of-innovation theory which measured elements of social structure but drew no policy implications from its findings. This anthology brings together research with a new perspective involving the rur ... more
"Focusing on issues of access to and participation in community media, this report reviews progress so far and analyzes the difficulties that underlie the transfer and adaptation of community communications media in developing countries. The first chapter contains introductory material on the subjec ... more
"La tarea del libro consiste en explicar inicialmente la conceptualización escogida para los términos Comunicación y Planeamiento. Competiría después aplicar dichos conceptos a una praxis concreta. Sin embargo, la aplicación no se lleva en el libro hasta el nivel del qué hacer propiamente dic ... more
"En países del tercer mundo se han llevado adelante programas de radio y TV, orientados al cambio. Eschenbach, un experto alemán en programación de radio y televisión con fines de desarrollo, analiza en profundidad esos programas y sugiere módulos específicos para el mejor empleo de la radio y ... more
"10 contributions, e.g. on literacy and rural communication. The "Bibliografia de Estudos Norte-Americanos sobre Comunicação no Brasil. Bibliografia Anotada" (pages 151-246) includes 235 North American publications on communication in Brazil." (commbox)