"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Chang
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e's SBCC framework uses a socioecological model for change. This model views social and behavior change as a product of multiple, overlapping levels of influence as well as political and environmental factors. The “health belief model” helps to find out why audience's perceptions are not in favor of change in the search for tipping points for change. The chapter describes three characteristics of SBCC. The key models and concepts of the C-Change's SBCC framework are incorporated into at least 75 government programs in Africa. The advocacy and social mobilization strategies of SBCC are aimed at ensuring sustainability through host government “buy-in” and support." (Summary)
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"This chapter first discusses evaluation of communication for development in relation to ideas around participation and social change, before presenting the framework for evaluating communication for development and social change, and the key principles that underpin it. It then describes some of th
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e most interesting current trends and debates in development evaluation that informed the development of the framework, and outlines some strategies for overcoming the many challenges and issues associated with implementing this alternative evaluation approach. The chapter discusses some of the aspects of systems thinking and complexity theory that informs the framework, and gives brief examples to illustrate their relevance. Finally, the chapter discusses the implications for increasing the sustainability and effectiveness of communication for development and social change." (Summary)
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"From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability, the media can play a crucial role in development. Yet the influence of the media is not always welcome. It can also be used as a mechanism of surveillance and
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control or to disseminate hate speech and propaganda. How then should we respond to the growing importance of the media - including journalism, radio, television, community media and social media - for poverty and inequality? The first step is to acquire an informed and critical understanding of the multiple roles that the media can have in development. To help achieve this, this book provides concise and original introductions to the study and practice of communication for development (C4D), media development and media representations of development. In doing so it highlights the increasing importance of the media, whilst at the same time emphasising the varieties, complexities and contingencies of its role in social change." (Publisher description)
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"The primary audience of this toolkit is anyone using or planning to use radio to enhance the impact of their development programs. It does not assume any level of prior knowledge of interactive radio from the reader. It will primarily appeal to practitioners who are planning to work through establi
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shed radio stations or disseminate audio recordings independent of radio (for example, via MP3 players or mobile phones). It is not intended to be a guide to establishing a radio station from scratch, although you will likely find much of the content relevant if that is your main objective." (Introduction, page v)
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"The project aimed at enhancing the capacity of community radio stations to operate as agents of change for the rural poor and marginalised people [...] The project worked with a sample of 15 community radio stations – five per country – in Malawi, Mozambique and Zambia. In implementing the RPCD
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project, Panos Southern Africa used the Radio Listening Club (RLC) approach, which is a unique and proven methodology that empowers the often marginalised and neglected communities to participate in the development of community radio content." (Summary)
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"The purpose of this report is to share the key findings of the VVD radio project in Southern Madagascar after six months of broadcasts in 2012, in particular to document the design and evolution of the pilot project; feedback the outcomes to participating stakeholders; inform the donor community ab
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out the impacts of the VVD project; and provide lessons and perspectives to assist a proposed scaling up process. The document focuses on the findings of a two month evaluation process which was also informed by regular monitoring and feedback in the field during the course of the project activities." (Executive summary)
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"Celebrities now regularly engage with human trafficking policy and practice. A “sexy” topic, human trafficking is not only susceptible to alluring, fetishistic, and voyeuristic narratives, but plays into the celebrity-as-rescuer-of-the-victim ideal that receives a huge amount of attention from
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media and the public. As a result, many celebrities now characterize themselves as anti-trafficking activists, with their admiring public viewing their claims as expertise. This article looks at ways in which celebrities, people “known for [their] wellknownness” (Boorstin 1992), and celebrity culture influence legal and policy responses to human trafficking, critiquing simplified, appeal-to-the-masses (and -funders) approaches to human trafficking employed by those who pander to the public’s current obsession with celebrities." (Page 2)
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"Los medios de información son responsables de la propagación de una idea noble y salvadora del desarrollo, sin que los análisis que lo cuestionan hayan sido sometidos a debate público. En este sentido, comunicación y desarrollo son parte de un binomio sobre el que se ha venido trabajando en la
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búsqueda del progreso. Sin embargo, hoy debemos reconocer que forman parte del fracaso de un mito surgido en el siglo pasado." (Resumen)
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"Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and eva
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luation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning." (Publisher description)
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"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more partic
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ipatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas." (Publisher description)
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"The information communication technologies for development literature (ICT4D) has identified information communication technologies (ICTs) as a significant tool for economic and social development of least developed countries. The discourse has marginalized radio and promoted ICTs. However, there a
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re numerous challenges to using ICTs as a communication tool in sub-Saharan Africa (SSA). Although investment in technology could create a much more effective use of ICTs, local appropriation should be at the center of any communication tool for development. This article discusses the widespread exposure to radio in SSA, and emphasizes the effectiveness of using radio to create indigenous knowledge, and in the process empower local women to actively frame their own messages and be active participants in development agendas. Combining radio and ICTs, also known as technological blending, would make certain that rural, poor and non-literate women are not only given meaningful access to new technologies, but also ‘brought into’ the development discourse, as active agents of social change." (Abstract)
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"The study focused on the following themes: how and under what conditions are priority target groups for engagement with development policy issues in China, France, Germany, United Kingdom and the United States most likely to engage; what factors influence and motivate both engagement and policy dec
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ision-making by members of these target groups; through which communication channels can members of these groups be accessed most readily and with the greatest impact. The research included a total of 128 in-depth interviews with influentials and government decision-makers; surveys of 3,824 interested citizens, and focus group discussions with 160 interested citizens." (Summary of key findings, page 3)
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"This article presents an overview of the emergence of sustainability themes in communication for development and argues that there is an urgent need for a framework of sustainability indicators for communication for development and social change projects around the world. It fills a crucial gap in
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the growing body of literature by first synthesizing the most relevant data currently produced by global and local institutions, NGOs, UN-based organizations, academics, and professionals regarding assessment indicators for development projects, and second, produces a framework of sustainability indicators that can be used by a wide variety of people in the field to assess the sustainability of existing projects and the sustainable potential of planned ones. It then tests the framework in two representative cases." (Abstract)
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