"The author discusses the challenges of using radio as a tool for community engagement in development. It examines specific case studies from the African continent. The book also considers the different ways governments, organizations, broadcasters and communities can use radio networks as instrumen
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ts of participatory knowledge production, exchange and utilization so as to bring about change and development. Thus, this book is relevant to global discourses on communication and development. It demonstrates how elusive participation can become if implemented without adequate consideration of power relationships within indigenous and local knowledge systems. It proposes that more effective radio for development initiatives should be built on participatory action research, local communication needs, and indigenous knowledge systems. Effective radio should rely on relevant broadcasting technology and infrastructure, and designed to operate independently of donor funds." (Back cover)
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"This article proposes an enhanced model of radio drama for development, which places forum theatre on the community radio platform. The model responds to the key development priorities of democratic, multi-directional communication, participation and social advocacy. It utilizes the mass disseminat
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ion advantages of the radio medium, the distinctive, dialogic qualities of community radio and the democratic and empowering tendencies of forum theatre to propose a prototype for fully participatory radio drama for development. The model was developed and tested during fieldwork at community radio stations in Laos in 2010 and 2011. Forum Theatre on the Air draws on two of the major theoretical paradigms of development communication: participatory communication and entertainment-education. The model creates an argument for a greater integration of these broadly complementary yet parallel hypotheses." (Abstract)
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"The article tells the story of the evolution of communication for development within the United Nation’s (UN) Food and Agriculture Organisation (FAO), describing the good times in the past as well as the difficult times in the last decade as an example of how the discipline continues to be margin
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alised in development institutions. The author argues that new challenges and trends demand new thinking on the part of institutions and governments, as well as new practices and skills by communication practitioners, and stresses the need to avoid re-inventing the wheel. New approaches should be married up with the participatory principles and methodologies applied in the past that are still valid for meeting the new challenges. The article concludes with a discussion of the prerequisites for an enabling environment for mainstreaming communication for development." (Abstract)
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"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu
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iding this post-graduate course, which is explored in the introductory chapter. Innovative methodologies and indigenised theories are brought to bear through each research project, which include conceptually integrated, paradigm-specific graduate work. It keeps abreast of current debates, contributes to international conferences and peer-reviewed publications and assists CCMS in retaining a comparative world benchmark. Much of the work included in this collection reflects the Freireian derived experientialist pedagogy of CCMS, where students take responsibility for developing their own research directions within specific research programmes. There is a strong emphasis in this collected work on media, social justice, and human rights issues, especially relating to historically disadvantaged communities. The book includes two primary research foci: development communication and public health communication. Development communication invokes new ways of harnessing media and localised cultural frames in promoting development strategies, health promotion, private-public partnerships and community development. Public health communication in the context of this work involves applying the emergent field of Education Entertainment via a framework of communication for social and behavioural change. In order to provide a wide range of examples of research approaches and topics, we have included edited, shortened versions of 35 research papers." (Pages xix-xx)
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"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
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interventions in a methodologically sound way often lags behind. This document aims at enhancing program officials' understanding of the importance of evaluations as well as the most important steps to take and decisions to make in the course of an evaluation, and at enabling them to oversee the work done by the evaluators.
It is divided into three parts. The first part presents the main general aspects that need to be taken into consideration when monitoring and evaluating BCC interventions with a focus on HIV-related BCC approaches. More specifically, a general framework for monitoring and evaluation is presented, including among others information on the use of appropriate indicators, the development of an evaluation plan, different types of evaluation, study designs of summative evaluations, statistical analysis and dissemination of the evaluation results. Based on this theoretical background presented in part one, the second part draws conclusions, presents recommendations and gives practical advice on monitoring and evaluating HIV BCC programs. Three types of HIV BCC interventions, relevant to the work of German Development Cooperation (GDC), are also here discussed; these are the tool Join-in-Circuit, peer education programs and mass media campaigns. The third part presents four country examples of M&E of HIV BCC interventions implemented by GDC programs. These were discussed during a short-course on evaluation of BBC interventions offered by GIZ from 9]10 March, 2012 in Johannesburg, South Africa." (Executive summary)
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"Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the h
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istory of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation." (Publisher description)
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"This article traces the co-evolution between models of research communication and development. It looks at how creative and visual methods fit into this trajectory. It argues that the current growth in the accessibility of communication technologies has emerged alongside a strong revival of more li
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near, marketing-style understanding of development research communication, which threatens to undermine their progressive potential. It argues that despite development research communicators having many more options available to them, in terms of tools and approaches, and a much better understanding of how to integrate research and communication, they are also under increased pressure to prove impact, or show direct attribution. It argues that the more democratised communication becomes, the more difficult it is to do this." (Abstract)
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"This article examines the changing role of radio for development in sub-Saharan Africa as ‘new’ Information and Communication Technologies (ICTs) increasingly enter the information landscape. Grounded in the empirical findings of a research programme – Radio, Convergence and Development in Af
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rica (RCDA) – it explores the potential for convergent communication technologies to improve knowledge transfer and knowledge sharing between development actors at all levels. By drawing on research carried out as part of the RCDA programme, this article raises questions about the ability for radio broadcasters to act as ‘knowledge intermediaries’ in this context – brokering and translating information about development issues between international non-governmental organisations (NGOs), local NGOs, grassroots advocacy groups and local beneficiaries. It draws attention to the barriers impeding their ability to fulfill this role by highlighting issues related to ICT convergence, capacity, funding and ‘NGO-isation’." (Abstract)
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"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to
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contribute to a reduction in human trafficking as well as strengthening the anti-TIP sector within the region. The program employs a mix of high profile concerts, roadshows, television programs, national and international TIPfocused websites, public service announcements, as well as features and music videos. MTV EXIT ASIA’s television programs are broadcast nationally and regionally through MTV channels, as well as free-to-air terrestrial broadcast networks. In addition to these outputs, MTV EXIT ASIA produces printed material, supports youth sessions and youth media capacity development camps (both designed to help push anti-TIP messages to the local level). It is also active in working with local anti-TIP and media partners to extend its messages and brand to areas that MTV EXIT ASIA would find difficult to target, i.e. vulnerable populations in rural areas. This PD provides a clear ‘roadmap’ describing MTV EXIT ASIA implementation and sets out four thematic components under which the bulk of program outcomes and activities are gathered. These components reflect the elements of the program that directly contribute to social and behavioural change. They include: (i) Media Content; (ii) Live Events; (iii) Youth Engagement; and (iv) Strategic Communication." (Executive summary)
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"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we
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need to define and organize the techniques previously used and connect them to effectiveness data. This paper reviews 24 interventions and programs implemented to change four health behaviours related to child health in developing countries: the use of bed nets, hand washing, face washing and complementary feeding. The techniques employed are organized under six categories: information, performance, problem solving, social support, materials, and media. The most successful interventions use three or even four categories of techniques, engaging participants at the behavioural, social, sensory, and cognitive levels. We discuss the link between techniques and theories. We propose that program development would be more systematic if researchers considered a menu of technique categories appropriate for the targeted behaviour and audience when designing their studies." (Abstract)
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"Elaborated on the basis of a literature review and consultations with 11 C4D focal points or monitoring and evaluation (M&E) specialists from 7 UN agencies and a 15-member expert panel. Based on this research, the report details a number of principles for effective, appropriate, and sustainable res
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earching, M&E of C4D." (commbox)
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This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides
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an in-depth exploration of Communication for Development efforts within seven United Nations agencies, programmes and funds: FAO, ILO, UNAIDS, UNDP, UNESCO, UNICEF and WHO, followed by case studies that demonstrate C4D in practice either as part of a larger project or as a ‘stand alone’ project contributing to the strategic objectives of the organization.
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"This case study demonstrates Panos’s integrated approach to communication for development: combining first person testimony, relationship-building, inclusive dialogue and working with the mainstream media so that the voices of people most affected by development issues contribute to national-leve
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l understanding and decision-making. It examines the long battle by the fishing and farming communities on the shores of Pakistan’s Manchar Lake to achieve national recognition and action on the pollution caused by a government-led land drainage project that has steadily been destroying their livelihoods and health. Panos London and Panos South Asia, local and national civil society organisations (CSOs), the community of Manchar, and local and national media worked together on a range of communication activities and outputs culminating in a People’s Assembly in 2007. The different activities, and the strength of the media coverage they generated, drew provincial and national government officials into dialogue, resulting in a number of positive outcomes for the people of Manchar Lake." (Introduction)
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