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From Start to Success: A Handbook for Digital Media Entrepreneurs
Key Guides

Bonn: Deutsche Welle DW Akademie (2020), 83 pp.

"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups ... more

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Media and Information Literacy Index. Country Report Namibia

Dennis Reineck

Bonn: Deutsche Welle DW Akademie (2020), 25 pp.

"Young Namibians are embracing the digital transformation, according to indicative findings from the present MIL INDEX country study. Interestingly, the youths that took part in eight focus groups conducted at the end of 2018 in Windhoek and Rundu are immersed in digital communication but are aware ... of the ambivalent nature of the news and information sources they find on social media and related Internet services. The importance of a critical mindset when navigating the World Wide Web was stressed by the eight experts interviewed as part of the study. This MIL INDEX study addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action. The focus groups conducted for this study reveal that there is a rural/urban divide in terms of access and use of media. The more rural (and older) groups use radio and television on a regular basis, while the more urban (and younger) groups tend to regard traditional media as yesterday’s media. This shift is in line with the rise of social media. Information uptake is coincidental and journalistic content is intermingled with all sorts of trivia when consumed in social networks. Smartphones are regarded by many as a substitute for newspapers, radio, and television. Amongst those who continue using traditional media, radio is turned to more often for information while TV is regarded more as an entertainment medium. Considering analytical skills, there is a certain disenchantment of the Namibian youths with journalistic media, the reporting being considered not close enough to the interests and issues of the youth. But it was interesting to find that the focus group participants’ appraisal of media in terms of trustworthiness is the exact opposite of their consumption patterns. While the discussions documented frequent use of social media these are evaluated as least trustworthy, whereas newspapers are rated highly on the trustworthiness scale but were hardly ever read. There is an awareness of the ambivalent quality of news and information on social media, but the youths cannot always name sources they consider produce high-quality information. The results in the reflection dimension are ambivalent. The youths can recount numerous cases of cyberbullying and disinformation (“fake news”). But the accompanying survey shows that while they reject hate speech and disinformation, there is a certain willingness to accept cyberbullying as given. This is echoed in the focus groups where participants’ advice is often to ignore hateful messages, rather than do something about them. However, the groups do discuss many other strategies in coming to terms with and combatting cyberbullying and disinformation. Rarely do they reflect the motivations that lie behind such behavior. It was also interesting to note that disinformation is mainly discussed with regards to online rather than traditional media." (Executive summary) more

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Análisis de redes sociales: Guía práctica para periodistas y otros profesionales de los medios de comunicación
Key Guides

Timo Lüge

Bonn: Deutsche Welle DW Akademie (2020), 47 pp.

"La primera parte, justo después de esta introducción, aborda las necesidades más habituales de los medios de comunicación a la hora de hacer los análisis de redes. Muchas veces resulta difícil saber por dónde empezar a analizar la actividad en las redes sociales. La primera parte del manual ... more

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Measuring Beyond Money: The Media Viability Indicators (MVIs)

Laura Moore, Ann Hollfield, Nadine Jurrat, Gerwin de Roy

Bonn: Deutsche Welle DW Akademie (2020), 7 pp.

"This paper presents a new set of indicators to assess the viability of news media at a time when the discussion about the survival of quality media is omnipresent, while systematic, fact-based strategies to tackle the problem are omni-absent. As digital transformation is sweeping through the media ... more

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After the Scoop: How Investigative Journalism Affects Media. Case Studies from Around the World
Deep Insights

Bonn: Deutsche Welle DW Akademie (2019), 68 pp.

"This publication has featured a great variety of investigative media, each of them with their unique history, spirit and organizational culture. And yet they have a lot in common: constantly being on their feet, exploring and trying out new ways to ensure their media stays viable; adhering to quali ... ty and ethical journalism, thereby building relationships of trust with their audiences; knowing who their audience is and building loyal communities; and integrating new digital technology and processes into their work where possible. This has led to another fundamental viability ingredient: a very strong brand that has made investigative journalism an integral part of their DNA. Analyze markets strategically: The The investigative media in this publication look at what their markets can offer, where the limitations are and how to deal with the biggest threats to their business-in terms of finances, legal threats and qualified staff. Integrate people dedicated to business: Rappler (Philippines), Atlatszo.hu (Hungary) and Tempo (Indonesia) are examples of media that all have staff who spend a large amount of their time, if not all of it, on ensuring their outlet stays financially afloat. Seek collaborations: Tempo has carried out joint investigations with other media in neighboring countries, Rappler has teamed up with a fact-checking agency, Agência Pública (Brazil) cooperates regularly with NGOs or international media and has a dedicated media relations officer. Cooperate with dedicated donors or sponsors that meet their standards: FrontPageAfrica (Liberia) managed to attract the biggest telecom operator in Liberia as an advertiser thanks to their quality reporting, Plaza Pública (Guatemala) is hosted by a university, Premium Times (Nigeria) has created a not-for-profit newsroom to attract funds from international donors. Invest in capacity building: Tempo, Rappler and Mada Masr (Egypt) are training their own staff in investigative reporting and journalism standards. Interact with their audience and experiment with new distribution channels: KRIK (Serbia) is using drawings instead of photos on their website, Mada Masr mixes their investigations with recipes, lifestyle pieces and sharp-tongued comics, and Agência Pública set up an interactive website to highlight the plight of those families that lost their home during the construction of the Olympic stadium in Rio de Janeiro. Make tech an integral part of their work: Whether this is about research techniques or distribution methods. Rappler has been investigating online trolling, Mada Masr continues to distribute their reports via Facebook and VPN despite being blocked by the authorities. Interact with their audience and build a community that helps to investigate by providing information, protests when the media gets threatened, pays for its products or contributes financially through crowdfunding, such as is the case at Atlatszo.hu." (Synopsis, page 68) more

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More Than Money: Rethinking Media Viability in the Digital Age

Peter Deselaers, Kyle James, Roula Mikhael, Laura Schneider

Bonn: Deutsche Welle DW Akademie (2019), 11 pp.

"Media viability challenges will not be solved at the individual outlet level. Rather, it is necessary to bring different stakeholders together to look at the bigger picture and assess the health of a country or a region’s media ecosystem. Then, partners can strategically plan projects that contri ... more

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Zooming in on Media and Information Literacy: A Survey-Based Typology of Young Media Users
Deep Insights

Dennis Reineck, Roland Schürhoff, Jan Lublinski

Bonn: Deutsche Welle DW Akademie (2019), 19 pp.

"While global youth is often referred to as a fairly homogeneous generation of digital natives, data drawn from a survey in Jordan, Moldova, and Uganda suggests that this is not the case. Based on an instrument for measuring digital and news literacy, this paper presents a typology of five personae: ... more

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Social Media Analytics: A Practical Guidebook for Journalists and Other Media Professionals
Key Guides

Timo Lüge

Bonn: Deutsche Welle DW Akademie (2019), 47 pp.

"Part 1 approaches social media analytics from the point of view of media outlets’ most frequent needs. When you set out to analyze your social media activities, it can be hard to know where to start. The first part of the guide helps you to quickly find the answers you need, without having to go ... more

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Evaluation report executive summary Ecuador. Strengthening the community media sector: Alternative business models and digital innovation in Ecuador

Bonn: Deutsche Welle DW Akademie (2019), 4 pp.

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Digital Media Startup Companies in the Arab World: The Examples of Lebanon, Morocco and Jordan

Deutsche Welle DW Akademie; Maharat Foundation (2019), 156 pp.

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How to Fund Investigative Journalism: Insights from the Field and its Key Donors
Deep Insights

Sameer Padania

Bonn: Deutsche Welle DW Akademie (2019), 40 pp.

"Our findings show that there is a viable future for investigative journalism (IJ) at all levels, local to international, if systematic, predictable, stable funding for networks, centers, journalists, technologies and collaborations can be found. Funders acknowledge that most manifestations of IJ ar ... more

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Viability of Alternative Online News Media Organizations in Developing and Transformation Countries

Christoph Schmidt (ed.)

Baden-Baden: Nomos; Deutsche Welle DW Akademie (2019), 209 pp.

"The main aim of the present study is to assess the status quo and the influencing factors of media viability in developing countries and economies in transition. Accordingly, three general research questions have been formulated: 1. Which factors determine the viability of alternative online news m ... more

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Journalism Education in Bangladesh: From Aspiring Journalists to Career Professionals

Jude William Genilo, Fahmidul Haq, Shameem Mahmud

Bonn: Deutsche Welle DW Akademie (2019), 66 pp.

"This study aimed to identify the factors that facilitate or inhibit new and aspiring journalists in Bangladesh to prepare for and join the profession. It also sought to determine the factors that would enable or restrict them from acquiring the necessary skill sets (particularly in educational inst ... more

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Evaluation Report Executive summary Colombia. Dealing with the aftermath of the conflict: Access to human rights-related information and sensitive reporting of local media in Colombia

Bonn: Deutsche Welle DW Akademie (2019), 3 pp.

"DW Akademie’s project in Colombia supports initiatives that promote the inclusion of diverse experiences in the country’s historical memory, focusing in particular on the local effects of the peace process. In general, these initiatives are aimed at giving Colombians, mainly victims and people ... more

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Road to 2030: Access to Information in the Driver’s Seat

Deutsche Welle DW Akademie; Free Press Unlimited; Global Forum for Media Development (GFMD) (2019), 68 pp.

"Spotlight report on the state of public access to information in Canada, Indonesia, Mongolia, Pakistan, Serbia, Sierra Leone, South Africa, Tanzania, Tunisia, and Ukraine prepared for the 2019 cycle of the Voluntary National Reviews and the 2019 UN High Level Political Forum." (Subtitle)

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Media Startups in Lebanon

Ali Rammal, Tony Mikhael, Nisrine Salhab, Roula Mikhael, Hussein Sheri

Deutsche Welle DW Akademie; Maharat Foundation (2018), 30 pp.

"There are 372 online media websites registered with the National Media Council; some are non-operational, while others use very basic design and graphics. They are also similar to existing media companies in terms of adopting a traditional economic, administrative and editorial model. In fact, ther ... more

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Un protocolo modelo de seguridad para medios locales en Centroamérica y México: Una guía práctica

Christa Bollmann

Bonn: Deutsche Welle DW Akademie (2018), 25 pp.

"Urge poner por delante el respeto a la vida, a la integridad física, mental, emocional y a la dignidad de los periodistas de medios privados y comunitarios. Pero este principio no se cumple en una región flagelada por el narcotráfico, las pandillas y la corrupción. Informar y opinar hacen parti ... more

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Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guides

Martin Vogl

Bonn: Deutsche Welle DW Akademie (2018), 24 pp.

"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I ... more

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Women Into Politics! Greater Female Participation in Cambodia: A Best-Practice Handbook 2016–2018

Kyle James

Bonn: Deutsche Welle DW Akademie (2018), 35 pp.

"Women are a great untapped potential in Cambodia. That is the driving idea behind the EU-funded project “Women into Politics! Greater female participation in Cambodia”. This three-year project reached women from different regions in Cambodia and gave them the communications skills they needed t ... more

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Audience Research in Media Development: Overview, Case Studies, and Lessons Learned
Deep Insights

Dennis Reineck, Laura Schneider, Christoph Spurk

Bonn: Deutsche Welle DW Akademie (2017), 49 pp.

"This publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future p ... more

From Start to Success: A Handbook for Digital Media Entrepreneurs Key Guides

Análisis de redes sociales: Guía práctica para periodistas y otros profesionales de los medios de comunicación Key Guides

After the Scoop: How Investigative Journalism Affects Media. Case Studies from Around the World Deep Insights

Zooming in on Media and Information Literacy: A Survey-Based Typology of Young Media Users Deep Insights

Social Media Analytics: A Practical Guidebook for Journalists and Other Media Professionals Key Guides

How to Fund Investigative Journalism: Insights from the Field and its Key Donors Deep Insights

Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies Key Guides

Audience Research in Media Development: Overview, Case Studies, and Lessons Learned Deep Insights