The Routledge Handbook of Political Communication in Ibero-America
London: Routledge, Taylor & Francis Group (2025), xvii, 497 pp.
Contains index
Series: Routledge international handbooks
ISBN 978-1-03-248413-6 (pbk); 978-1-003-38893-7 (ebook)
"The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role - especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal and Spain." (Publisher description)
Introduction: A multipolar and de- Westernized vision of political communication in the digital age / Andreu Casero Ripollés and Paulo Carlos López López, 1
PART I: THE CORE ELEMENTS OF POLITICAL COMMUNICATION, 17
1 Political communication in Latin America / Omar Rincón and Catalina Uribe Rincón, 19
2 Media systems in Latin America / Daniel C. Hallin and Martin Echeverría, 32
3 The Latin American political discourse / Adriana Bolívar and Elena Block, 49
4 Agenda Setting Studies in Iberian and Latin America / Esteban Zunino and Natalia Aruguete, 61
PART II: POLARIZATION, POPULISM, AND HATE SPEECH, 73
5 Populism, media, journalism, and political communication in Latin America / Philip Kitzberger, 75
6 Pop politics beyond populism: Popular culture as political communication / Adriana Amado, 91
7 Affective polarization in Latin America / Hernando Rojas and Diego A. Mazorra Correa, 105
8 Patterns of dissemination of expressions of hate and polarization in Ibero-America / Elías Said Hung, Sergio Arce García, and Julio Montero Díaz, 114
PART III: POLITICAL PARTICIPATION, ACTIVISM, AND SOCIAL MOVEMENTS, 129
9 Social movements, democracy, and political communication in Latin America / Maximiliano Martin Vicente and Caroline Kraus Luvizotto, 131
10 Digital feminist activism in Latin America: Connected crowds and hackfeminism / Guiomar Rovira Sancho, 143
11 Political participation and technology: Continuities and discontinuities in the Southern Cone and Brazil / Marcelo Santos and Sebastián Valenzuela, 156
12 Indigenism and Sumak Kawsay in digital media: Coverage of the political agenda setting in Ecuador, Peru, and Bolivia / Ángel Torres Toukoumidis, Héctor Hurtado Grooscors, and Tatiana León Alberca, 167
PART IV: DIGITALIZATION OF POLITICAL COMMUNICATION, 179
13 The behaviour of digital communities in Ibero- American democracies / Paulo Carlos López López and Andrea Mila Maldonado, 181
14 A reflection about artificial intelligence and algorithms in political communication: Instruments at the service of parties? / Patricia Sánchez Holgado, David Blanco Herrero, and Carlos Arcila Calderón, 195
15 Platformization: State of the art and challenges for political communication in Latin America / Gabriela E. Sued and Ronald Sáenz Leandro, 208
16 Role of memes and political image in political communication in Latin America / Viktor Chagas and Luiza de Mello Stefano, 220
PART V: ELECTIONS AND CAMPAIGNS IN A CONTEXT OF CHANGE, 231
17 New tools, changes, and situations of the communication management of electoral campaigns in Latin America / Antoni Gutiérrez Rubí, 233
18 Electoral disinformation and factchecking in the Iberian Peninsula and Latin America / José Rúas Araújo, Luis Cárcamo Ulloa, and Anabela Gradim Alves, 243
19 Election campaigns and election debates in Ibero- America: From television to second screens / Julia Fontenla Pedreira, Iván Puentes Rivera, and Carmen Máiz Bar, 257
20 Government communication: Basic principles and their application to practical cases / Antonio Castillo Esparcia, 268
PART VI: REGIONAL STUDY OF POLITICAL COMMUNICATION IN LATIN AMERICA, 279
21 Political communication studies over the last two decades: A view from the International Center of Advanced Communication Studies for Latin America, Ciespal / Mauro Cerbino and Gissela Dávila, 281
22 Latinobarometro: An instrument of regional development / Marta Lagos, 292
PART VII: POLITICAL COMMUNICATION IN SOUTH AMERICA, 301
23 Political communication and technologies in Brazil: Beyond Bolsonaro / Camilla Quesada Tavares, Michele Goulart Massuchin, and Afonso de Albuquerque, 303
24 Political communication in Argentine and social media (2010– 2023): Personalism, personalization, and political internet users / Ana Slimovich, 315
25 Political communication in Peru: Between the crisis of the parties, political instability, and the central role of media and networks / Sandro Macassi, 329
26 Political communication mediated by digital media: Misinformation and its impact on politics in Chile / Andrés Rosenberg and William Porath, 339
27 Ecuador: Between the digital impulse and the return of traditional powers / Palmira Chavero and Isabel Ramos, 348
28 Political communication in Uruguay: Strong state, strong parties, stable traditional media, and weak polarization in social media / Ivan Schuliaquer and Federico Beltramelli, 361
PART VIII: POLITICAL COMMUNICATION IN CENTRAL AMERICA, MEXICO, AND THE CARIBBEAN, 371
29 Populism and social media campaigning in Central America / María Fernanda Salas, Erica Guevara, and Ignacio Siles, 373
30 The evolution of political communication in Mexico: From a delayed beginning to the consolidation of cyberspace / Daniel Javier de la Garza Montemayor and Xunaxhi Monserrat Pineda Rasgado, 386
31 Political communication and institutionality in Cuba / Aimiris Sosa Valcarcel and Leticia Quintana Pujalte, 398
32 Political communication in 21st-century Venezuela: From Chavismo to Madurismo / Fernando Casado and Rebeca Sánchez, 407
33 El Salvador: Nayib Bukele, the Twitter president – A failed policy? / Albertina Navas and Amparo Marroquín Parducci, 417
34 Artificial intelligence, technology, and political communication in Colombia / Daniel Barredo Ibáñez, Farrah Bérubé, and Úrsula Freundt Thurne, 426
PART IX: POLITICAL COMMUNICATION IN IBERIAN PENINSULA, 439
35 Digital electoral campaigns in Spain over 30 years: Information, unidirectionality and professionalized personalization / Andreu Casero Ripollés and Laura Alonso Muñoz, 441
36 Electoral campaigns in Portugal: Transitioning from the analogue to the digital realm / Hélder Prior and Miguel Andrade, 453
37 Lying on social media: Disinformation strategies of Iberian populist radical right / Concha Pérez Curiel and João Pedro Baptista, 468
PART I: THE CORE ELEMENTS OF POLITICAL COMMUNICATION, 17
1 Political communication in Latin America / Omar Rincón and Catalina Uribe Rincón, 19
2 Media systems in Latin America / Daniel C. Hallin and Martin Echeverría, 32
3 The Latin American political discourse / Adriana Bolívar and Elena Block, 49
4 Agenda Setting Studies in Iberian and Latin America / Esteban Zunino and Natalia Aruguete, 61
PART II: POLARIZATION, POPULISM, AND HATE SPEECH, 73
5 Populism, media, journalism, and political communication in Latin America / Philip Kitzberger, 75
6 Pop politics beyond populism: Popular culture as political communication / Adriana Amado, 91
7 Affective polarization in Latin America / Hernando Rojas and Diego A. Mazorra Correa, 105
8 Patterns of dissemination of expressions of hate and polarization in Ibero-America / Elías Said Hung, Sergio Arce García, and Julio Montero Díaz, 114
PART III: POLITICAL PARTICIPATION, ACTIVISM, AND SOCIAL MOVEMENTS, 129
9 Social movements, democracy, and political communication in Latin America / Maximiliano Martin Vicente and Caroline Kraus Luvizotto, 131
10 Digital feminist activism in Latin America: Connected crowds and hackfeminism / Guiomar Rovira Sancho, 143
11 Political participation and technology: Continuities and discontinuities in the Southern Cone and Brazil / Marcelo Santos and Sebastián Valenzuela, 156
12 Indigenism and Sumak Kawsay in digital media: Coverage of the political agenda setting in Ecuador, Peru, and Bolivia / Ángel Torres Toukoumidis, Héctor Hurtado Grooscors, and Tatiana León Alberca, 167
PART IV: DIGITALIZATION OF POLITICAL COMMUNICATION, 179
13 The behaviour of digital communities in Ibero- American democracies / Paulo Carlos López López and Andrea Mila Maldonado, 181
14 A reflection about artificial intelligence and algorithms in political communication: Instruments at the service of parties? / Patricia Sánchez Holgado, David Blanco Herrero, and Carlos Arcila Calderón, 195
15 Platformization: State of the art and challenges for political communication in Latin America / Gabriela E. Sued and Ronald Sáenz Leandro, 208
16 Role of memes and political image in political communication in Latin America / Viktor Chagas and Luiza de Mello Stefano, 220
PART V: ELECTIONS AND CAMPAIGNS IN A CONTEXT OF CHANGE, 231
17 New tools, changes, and situations of the communication management of electoral campaigns in Latin America / Antoni Gutiérrez Rubí, 233
18 Electoral disinformation and factchecking in the Iberian Peninsula and Latin America / José Rúas Araújo, Luis Cárcamo Ulloa, and Anabela Gradim Alves, 243
19 Election campaigns and election debates in Ibero- America: From television to second screens / Julia Fontenla Pedreira, Iván Puentes Rivera, and Carmen Máiz Bar, 257
20 Government communication: Basic principles and their application to practical cases / Antonio Castillo Esparcia, 268
PART VI: REGIONAL STUDY OF POLITICAL COMMUNICATION IN LATIN AMERICA, 279
21 Political communication studies over the last two decades: A view from the International Center of Advanced Communication Studies for Latin America, Ciespal / Mauro Cerbino and Gissela Dávila, 281
22 Latinobarometro: An instrument of regional development / Marta Lagos, 292
PART VII: POLITICAL COMMUNICATION IN SOUTH AMERICA, 301
23 Political communication and technologies in Brazil: Beyond Bolsonaro / Camilla Quesada Tavares, Michele Goulart Massuchin, and Afonso de Albuquerque, 303
24 Political communication in Argentine and social media (2010– 2023): Personalism, personalization, and political internet users / Ana Slimovich, 315
25 Political communication in Peru: Between the crisis of the parties, political instability, and the central role of media and networks / Sandro Macassi, 329
26 Political communication mediated by digital media: Misinformation and its impact on politics in Chile / Andrés Rosenberg and William Porath, 339
27 Ecuador: Between the digital impulse and the return of traditional powers / Palmira Chavero and Isabel Ramos, 348
28 Political communication in Uruguay: Strong state, strong parties, stable traditional media, and weak polarization in social media / Ivan Schuliaquer and Federico Beltramelli, 361
PART VIII: POLITICAL COMMUNICATION IN CENTRAL AMERICA, MEXICO, AND THE CARIBBEAN, 371
29 Populism and social media campaigning in Central America / María Fernanda Salas, Erica Guevara, and Ignacio Siles, 373
30 The evolution of political communication in Mexico: From a delayed beginning to the consolidation of cyberspace / Daniel Javier de la Garza Montemayor and Xunaxhi Monserrat Pineda Rasgado, 386
31 Political communication and institutionality in Cuba / Aimiris Sosa Valcarcel and Leticia Quintana Pujalte, 398
32 Political communication in 21st-century Venezuela: From Chavismo to Madurismo / Fernando Casado and Rebeca Sánchez, 407
33 El Salvador: Nayib Bukele, the Twitter president – A failed policy? / Albertina Navas and Amparo Marroquín Parducci, 417
34 Artificial intelligence, technology, and political communication in Colombia / Daniel Barredo Ibáñez, Farrah Bérubé, and Úrsula Freundt Thurne, 426
PART IX: POLITICAL COMMUNICATION IN IBERIAN PENINSULA, 439
35 Digital electoral campaigns in Spain over 30 years: Information, unidirectionality and professionalized personalization / Andreu Casero Ripollés and Laura Alonso Muñoz, 441
36 Electoral campaigns in Portugal: Transitioning from the analogue to the digital realm / Hélder Prior and Miguel Andrade, 453
37 Lying on social media: Disinformation strategies of Iberian populist radical right / Concha Pérez Curiel and João Pedro Baptista, 468
