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Radio as a Tool of Health Education: What Makes for an Effective HIV/AIDS Radio Campaign in Sub-Saharan Africa?

Kaitlin Schroeder

Intersect, volume 9, issue 3 (2016), pp. 1-14

"Public health interventions often take the form of media campaigns, which utilize television, radio, and print advertisements to spread awareness and inform the population of risk factors, prevention methods, and treatment options. This paper will focus on HIV/AIDS radio programs in Malawi, Zambia, ... more

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Relational Accountability in Indigenizing Visual Research for Participatory Communication

Verena Thomas, Joys Eggins, Evangelia Papoutsaki

Sage Open (2016), 11 pp.

"This article argues that an indigenous approach to communication research allows us to re-think academic approaches of engaging in and evaluating participatory communication research. It takes as its case study the Komuniti Tok Piksa project undertaken in the Highlands of Papua New Guinea. The proj ... more

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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Terence E. McDonnell

Chicago; London: University of Chicago Press (2016), 257 pp.;

"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le ... more

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Intersections Between Public Diplomacy and International Development: Case Studies in Converging Fields

James Pamment (ed.)

Los Angeles: Figueroa Press; USC Center on Public Diplomacy (2016), 178 pp.

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Comunicación para el cambio social: La participación y el empoderamiento como base para el desarrollo mundial

Thomas Tufte

Barcelona: Icaria Editorial (2015), 255 pp.

"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial ... more

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Narrative Interpretation of HIV/AIDS Messages: The Effects of Storytelling Prompts Among Rural University Students

Leketi Makalela

Critical Arts: South-North Cultural and Media Studies, volume 29, issue 3 (2015), pp. 400-418

"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi ... more

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Positiver Journalismus

Deutscher Fachjournalisten-Verband (ed.)

Konstanz: UVK (2015), 223 pp.

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Empowering HIV Positive Youths for Treatment Adherence Through Entertainment-Education

Eliza M. Govender, Sertanya Reddy

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), pp. 243-261

"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr ... more

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Radio Broadcasting in the Era of HIV/AIDS: Can This be the Magic Bullet?

Tawanda Sydesky Nyawasha, Crispen Chipunza

International Social Work, volume 58, issue 2 (2015), pp. 223-237

"In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contributio ... more

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Talk radio as the soundtrack of our lives: Participatory HIV/AIDS communication, public self-expression and Positive Talk

Mariekie Burger

Journal of Social Aspects of HIV/Aids, volume 12, issue 1 (2015), pp. 66-75

"Despite the many HIV/AIDS communication initiatives, combined with support and infrastructural support in South Africa, risky behaviour associated with the spread of the epidemic is increasing amongst many groups. This calls for a re-evaluation of endeavours aimed at curbing the spread of the epide ... mic. This article is only concerned with the communicational aspects of the epidemic, but does not negate the interaction of these with other measures taken to address the epidemic. As is the case with most health communication initiatives, HIV/AIDS communication initiatives have evolved to favour the participatory approach above one-directional transmission of information to the public. The participatory approach rests on the assumption that an HIV/AIDS communication initiative stands the best chance of resulting in behaviour change if members of the target community participate in the communication initiative. The assumption is that as many people as possible should be involved in the maximum number of phases of the communicative initiative (such as initial research, planning, implementation and evaluation of the project). Some research has recently started to explore new forms of community participation, including inviting community participation through, for example, internet-based platforms such as social media, and mobile phone platforms such as WhatsApp and BBM. However, the reality broadcast genre – more specifically, talk radio – has been neglected, as only a few research investigations focused on talk radio and most of these are not exclusively about HIV/AIDScommunication but focus on other health topics. From a participatory communication perspective, two sets of critique against the existing HIV/AIDS communication projects hold water: firstly, they do not make the maximum use of participatory communication principles and, secondly, they are externally initiated projects and emanate from outside the target community. To address both of these concerns, this article explores a wider range of participatory principles and the potential workings of these in an internally initiated communication initiative aimed at addressing the epidemic. More specifically, this article investigates ways in which radio listeners experience the reality broadcast genre – the talk radio show, Positive Talk – as participatory communication. Positive Talk is not an externally initiated project, as it is not part of a pre-planned, goal-oriented project that is owned and controlled outside the target community. In contrast, it has been initiated by Criselda Kananda, an individual not linked to any of the existing initiatives outside the community. She started the show to earn a living. She became a well-known person, is fairly knowledgeable in the field and was granted this opportunity as she is HIV-positive. In order to investigate how radio listeners use the show to engage in HIV/AIDS communication, 20 in-depth interviews were held with avid listeners of the show. The respondents indicated that they appreciate ordinary people phoning in. When expressing their opinions about the show, they found Kananda’s life story credible, believed her public and private life to be congruent, valued Kananda’s personality and respectful manner and could identify with the views expressed. In the article, it is argued that these ideas are largely in line with the principles of participatory communication tied to democracy, the participatory turn, the ordinary, validation of identity and respectful dialogue. Although the findings of this qualitative study cannot be generalised to the whole listening population of the show, they indicate that it is worth investigating the value of communication initiatives that emerge spontaneously from communities (instead of those strategically engineered from outside the general population) as a future direction of HIV/AIDS communication in the country." (Abstract) more

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New Technologies in Developing Societies: From Theory to Practice

Levi Obijiofor

London: Palgrave Macmillan (2015), xii, 295 pp.

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Arts and Media Transforming the Response to HIV/AIDS: Strategy Note and Implementation Guide

Gulan Kripalani, Shivaji Bhattacharya, Monica Sharma, Pramod Kumar

New York: UNDP (2015), 48 pp.

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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), xix, 271 pp.

"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

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Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries

Emmanuel K. Ngwainmbi (ed.)

Lanham: Lexington Books (2014), xvi, 240 pp.

"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm ... more

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Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York et al.: Peter Lang (2014), 383 pp.

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HIV/AIDS Communication in South Africa: Are You Human?

Colin Chasi

London: Palgrave Macmillan (2014), 89 pp.

"Even though sub-Saharan Africa is the region most affected by HIV/AIDS in the world, no new theories have been discovered, and questions about life and death are ignored. This book uses certain selected communication practices to offer the foundations of an African theory of communication, applicab ... more

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HIV and Stigma: The Media Challenge

Sophie Chalk

London: International Broadcasting Trust (IBT); Internartional Planned Parenthood Federation (2014), 23 pp.

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Broadcasting the Pandemic: A History of HIV on South African Television

Rebecca Hodes

Cape Town: HSRC Press (2014), viii, 216 pp.

"Broadcasting the Pandemic tells the story of a South African television show, Beat It! Created during the aspirational years of the political transition in which the broadcast media were poised to democratize the airwaves, Beat It! was first screened on public television in 1999 and developed into ... more

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Public Communication Campaigns

Ronald E. Rice, William J. Paisley (eds.)

Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.

"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more

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Health Communication: Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York: Peter Lang (2013), vii, 383 pp.

"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen ... more