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Health Communication Message Design: Theory and Practice

Hyunyi Cho (ed.)

Los Angeles: Sage (2012), xvi, 277 pp.

"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing ef ... more

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Polio digital message guide: A practical resource for responding to trending narratives, crafting effective polio messaging and encouraging vaccine uptake

Digital Community Engagement (DCE) (2024), 47 pp.

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Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach

Adrita Bagchi

New Delhi: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2022), 127 pp.

"The Government of Madhya Pradesh is committed to ensure the overall development of all its residents, especially women and children. The Department of Women and Child Development (DWCD) works to sustainably improve health and nutrition outcomes for women of reproductive age and children below 6 yea ... rs, enable holistic development and protection of children and ensure safety, equity and empowerment of women. The department implements the Integrated Child Development Services (ICDS) scheme for improving maternal and infant nutrition and health. It also implements the Integrated Child Protection Scheme (ICPS) and various other schemes and programmes for health, gender equality and women empowerment. Over the years, a lot of progress has been made. However, there are still a few indicators that are not doing well as expected. Census 2011, National Family Health Survey – 4 (2015-16) and NFHS-5 (2019-21) have found that low sex ratio, lack of women empowerment, experiencing gender-based violence, substance abuse, low female literacy, child marriage and small landholdings are some of the determinants of poor health and empowerment of women and children. Individual and community behaviours, attitudes, social norms and practices are some of the reasons for such indicators. To bring about an improvement in these indicators and positively transform the status of women and children in Madhya Pradesh, a comprehensive state-specific social and behaviour change (SBC) strategy has been developed for DWCD. This strategy is supported by the recommendations provided in the department’s other policies. The state’s Nutrition Policy (2020-30) emphasizes on the importance of designing SBCC plans in local dialects for its acceptability and greater involvement of the community. The centre’s Poshan Abhiyan which DWCD follows stresses on community mobilisation and behaviour change, highlighting the need to take-up sustained efforts requiring multi-pronged approach and bring grass-root synergy and convergence. The state’s Child Protection Policy (2020) also highlights the need to build awareness and stakeholder capacities to strengthen implementation and the enabling environment to ensure child well-being and protection. This document details the SBC strategy which includes thematic area-wise priority and desired behaviours that should be practised by the target groups for improved indicators, barriers and enablers to its adoption, key messages to be communicated and strategic approach and interventions that will facilitate positive change." (Introduction) more

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Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
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Heinz Bonfadelli, Thomas N. Friemel

Köln: Herbert von Halem Verlag, 3., völlig überarb. Aufl. (2020), 256 pp.

"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von ... more

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Integrative Framing Analysis: Framing Health Through Words and Visuals

Viorela Dan

London: Routledge (2017), x, 170 pp.

"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then ... more

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Drama as a Rhetorical Health Communication Strategy

Anat Gesser-Edelsburg

In: Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York et al.: Peter Lang (2014), pp. 134-150

"This chapter will present the rhetorical features that comprise the dramatic mechanism, and illustrate them through case studies of Israeli plays that raise diverse sensitive health subjects in Israel's multicultural society, such as violence against women, obesity, novice teen drivers, and illegal ... more

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Writing Health Communication: An Evidence-Based Guide
Key Guidance

Charles Abraham, Marieke Kools (eds.)

London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.

"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin ... more

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Effective Media Communication During Public Health Emergencies: A WHO Handbook

Randall N. Hyer, Vincent T. Covello

Geneva: World Health Organization (WHO) (2005), 124 pp.

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Entertainment-Education and Social Change: History, Research and Practice
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Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido (eds.)

Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.

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Making Health Communication Programmes Work

U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute (2002), 262 pp.

"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t ... more

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Communication for Polio Eradication and Routine Immunisation: Checklists and Easy Reference Guides

Michael Favin, Lora Shimp

Geneva: World Health Organization (WHO), Polio Eradication Initiative (2002), vii, 64 pp.

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Health Communication: Lessons from Family Planning and Reproductive Health

Phyllis Tilson Piotrow, D. Lawrence Kincaid, José G. Rimon, Ward Rinehart

Westport, Conn.; London: Praeger (1997), xx, 307 pp.

"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides ... more

Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen Key Guidance Top Insights

Writing Health Communication: An Evidence-Based Guide Key Guidance

Entertainment-Education and Social Change: History, Research and Practice Top Insights

Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guidance

Top Insights

Writing Health Communication: An Evidence-Based Guide
Key Guidance

Entertainment-Education and Social Change: History, Research and Practice
Top Insights