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Public Interest Communications: Strategy for Changemakers
Key Guides
New York; London: Routledge (2025), xii, 344 pp.
"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
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Manifiesto sobre la Viabilidad de los Medios de comunicación: Un marco común para la acción conjunta
Key Guides
Bonn et al.: Deutsche Welle DW Akademie; Media Viability Manifesto Initiative; UNESCO IPDC (2024), 37 pp.
"El Manifiesto sobre la Viabilidad de los Medios de comunicación (MVM, por sus siglas en inglés) proporciona un marco común, urgentemente necesario, para la acción conjunta de la comunidad mundial de desarrollo de los medios. Su objetivo es triple: fomentar la claridad conceptual, reforzar la co
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"The impact framework is a set of tools and guidelines that helps to define targets for, track, and assess the impact of activities under the supported media projects in a clear and organised way; it can also be used for other media projects. Its methodology embraces a user-centric approach, links p
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The Media Viability Manifesto: A Common Framework for Joint Action
Key Guides
Bonn et al.: Deutsche Welle DW Akademie; Media Viability Manifesto Initiative (2024), 33 pp.
"The Media Viability Manifesto (MVM) provides an urgently needed common framework for joint action from the global media development community. Its aim is three-pronged: To foster conceptual clarity, to strengthen strategic collaboration between multiple stakeholders, and to align practical implemen
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Manifeste sur la viabilité des médias: Un cadre commun pour une action conjointe
Key Guides
Bonn et al.: Deutsche Welle DW Akademie; Media Viability Manifesto Initiative; UNESCO IPDC (2024), 37 pp.
"Le Manifeste sur la viabilité des médias (MVM) établit un cadre commun, dont le besoin est urgent, pour une action conjointe de la part de la communauté mondiale du développement des médias. Son objectif est triple : Promouvoir une vision claire, renforcer la collaboration stratégique entre
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Where to find outcomes of research uptake and how to use them for learning and adaptation
Manchester: Women in Informal Employment: Globalizing and Organizing (WIEGO) (2022), 13 pp.
"This tool supports WIEGO programme teams in deliberately seeking to document the influence of our research, that is, outcomes our research has contributed towards. The pathways of influence of research findings are complex and unpredictable. The tool considers what we know about how research influe
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Create: Strategise, design, diagnose and define your SBC activities
Key Guides
UNICEF (2022), 55 pp.
"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve.
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Practical Guidance on Developing a Project’s Theory of Change
Key Guides
Catholic Relief Services (CRS) (2020), iv, 11 pp.
"A theory of change is a concise, explicit explanation of: "If we do X, and Y holds true, then we'll achieve Z because a, b, and c." With this structure, the TOC makes clear how (if-then) and why (because) the project team expects or assumes that certain actions will produce desired changes for indi
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Using Middle-Level Theory to Improve Programme and Evaluation Design
Oxford: Centre of Excellence for Development Impact and Learning (CEDIL) (2020), 11 pp.
"Middle-level theory (MLT) has several uses in development planning and evaluation. It helps predict whether a programme can be expected to work in a new setting. It offers insights into what design features are needed for success. IIt provides invaluable information for monitoring to see if the pro
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"We present a Social Benefit Framework to help understand the kinds of benefits that, in principle, are generated by community radio. It goes through the distinct types, six in all, that have been identified by looking through the literature and research and talking to community radio stations and t
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The Hidden Life of Theories of Change
Hivos (2020), 22 pp.
RealWorld Evaluation: Working Under Budget, Time, Data, and Political Constraints
Key Guides
Deep Insights
Los Angeles et al.: Sage, 3rd ed. (2020), xliv, 524 pp.
"Addresses the challenges of conducting program evaluations in real-world contexts where evaluators and their clients face budget and time constraints. The book is organized around the authors’ seven-step model that has been tested in workshops and practice environments to help the evaluation impl
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Developing a Theory of Change and Evaluation Plan for Your Resource: A Self-Help Guide from Young Money
London: Young Money (2020), 33 pp.
"Producing a Theory of Change and Evaluation Plan are requirements for achieving the Financial Education Quality Mark. Although they are not assessed as part of the Quality Mark assessment process, they will help the assessors understand the financial education resources you are offering. But they a
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"This document provides a synthesis of guidance specifically aimed at Theory of Change (ToC) processes in a Global Environment Facility (GEF) context, as part of a growing suite of Scientific and Technical Advisory Panel (STAP) documents that support the design of interventions in meeting the GEF’
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Process Tracing as a Practical Evaluation Method: Comparative Learning from Six Evaluations
[authors] (2020), 31 pp.
"This paper presents comparative learning from the evaluation of six international development initiatives that applied various forms of Process Tracing. While these initiatives span across diverse contexts and pursued different aims, they are connected by a common thread: all six case studies centr
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Revitalising a Social Movement Through a Global Theory of Change
Oxford: INTRAC (2020), 19 pp.
"The Mothers Union (MU) was beginning to feel its age. Founded 140 years ago it had grown into a social movement of more than 4 million members. But in many places their members felt it had become increasingly inward-looking and ineffective. A radically participative theory of change process, called
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"What really differentiates community media from their local commercial counterparts is that they see themselves, from their foundation, as part of the community. They do not just serve the community, or reflect the interests of the community, they engage directly with the community and the communit
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"This guide can be used to prepare a process or a workshop aimed at formulating a Theory of Change (ToC) and also enables staff and partners to critically assess an existing ToC. This is not a traditional step-by-step guide: the document mainly aims to clarify the underlying ideas of the ToC." (Page
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Refreshing Your Theory of Change and Making it Science-Based
Leap (2019), 27 pp.
"Having a refreshed, up-to-date and accurate theory of change (ToC) for each LEAP service—and the LEAP programme overall—is a priority for the LEAP Evaluation and Research team. This is because an accurate ToC is the blueprint for evaluation at service- and programme-level. While some services a
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