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Effects of Fundraising Alliances on Charitable Donations

Robert J. Fisher, Oliver Rutz

Journal of Nonprofit & Public Sector Marketing (2025), 20 pp.

"Fundraising Alliances (FAs) are independent organizations that fundraise for two or more charities under a separate brand. High-profile examples of FAs include the Disasters Emergency Committee (DEC) in the United Kingdom and the Humanitarian Coalition (HCC) in Canada. FAs are designed to reduce pr ... more

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Fundraising: Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen
Deep Insights

Key Guides

Michael Urselmann

Wiesbaden: Springer Gabler, 8th ed. (2023), xlii, 728 pp.

"Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 25-jährigen ... more

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Effective Fundraising for Nonprofits: Real-World Strategies that Work

Ilona Bray

Berkeley, Calif.: Nolo, 7th ed. (2022), 370 pp.

"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a ... more

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The Guide to Successful Virtual & Hybrid Fundraising Events: Best Practices for Planning and Holding Successful Nonprofit Virtual and Hybrid Events, and Increasing Your Event-Based Fundraising Revenue

Wendy Levine, Craig Grella

Salsa (2021), 16 pp.

"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr ... more

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The Ultimate Guide to Hybrid Fundraising Events in 2021

"In this guide, you'll learn: what a hybrid event is, plus the benefits; how hybrid events are different from, and similar to, virtual & live events; how to plan an event that caters to both in-person and virtual attendees; the different types of non-profit & fundraiser events; pitfalls that you wil ... more

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Handbuch Fundraising

Michael Urselmann (ed.)

Wiesbaden: Springer Gabler, 2., aktual. und erw. Aufl. (2020), xiii, 732 pp.

"Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen. Erkenntnisse und Kennzahlen werden praxisorientiert aufbereitet. Ausgewiesene Experten, die sich sowohl wissenschaftlich als auch praktisc ... more

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The Resource Mobilization Guidebook

Paris: UNESCO (2019), 134 pp.

"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... t identified for 2018-2019. Going forward, in order to meaningfully play its role in the achievement of the SDGs, and to maintain its relevance and visibility in an increasingly competitive environment, UNESCO needs to step up its resource mobilization performance – leveraging additional financial resources, diversifying its financial partners, working to increase the predictability of its resources, and accessing know-how and capacity from its public and private partners. To realize this ambition every entity in the Organization – whether Sector or Section, Field Office or Institute is called to play its part. To help colleagues contribute in the most efficient way to this house-wide resource mobilization effort, and ensure that we are all pulling in the same direction, the Resource Mobilization Guidebook gives a step-by-step overview of the process of mobilizing resources. It explains who does what as part of a closely coordinated resource mobilization effort, and explains in detail at each stage in the process. It gives an overview of the tools, templates, modalities, and other knowledge resources available to all staff from the preliminary assessment of needs to the final programme evaluation. Most importantly, the Resource Mobilization Guidebook places resource mobilization in the wider context of partnerships, which constitute themselves a separate SDG (SDG 17). Resource mobilization at UNESCO is not simply a transaction. It is a mutual commitment to build a long-term partnership based on a common purpose, mutual accountability and a shared commitment to deliver results. The Guidebook shines a light on the principles, values and priorities that underpin the way we mobilize resources. Its overarching purpose is to facilitate the work of the staff, to encourage the development of house-wide standards, and to foster excellence in the way we nurture and manage partnerships at UNESCO." (Preface) more

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A Communication Audit of the Catholic Diocese of Kabgayi in Rwanda

Théoneste Ndahimana

Nairobi: Daystar University, School of Communication, Language and Performing Arts, Master of Arts in Communication Thesis (2017), xiii, 130 pp.

"The purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were: firstly, to establish communication strate ... gies utilized by Kabgayi Diocese for local resource mobilization; Secondly, to assess how well the current communications flow is working in supporting the local resource mobilization; and thirdly, to establish the laity's perception regarding the communication strategies used by Kabgayi Diocese for local resource mobilization. The study revealed that the clergy of Kabgayi Diocese mobilize local resources in collaboration with some church's leaders from the laity. It has been recommended that the clergy and laity leaders should mobilize local resources frequently. The study further established that face-to-face group communication, the bishop's pastoral letter, the letters to individuals or families were the most used communication approaches currently in local resource mobilization and should, as a recommendation, be combined with other new communication approaches, such as, radio, television, newsletter, event fundraising, notice boards, and social media, especially WhatsApp. The study found out that there was lack of a resource mobilization strategic plan and a communication plan to support it at the parish and diocesan level. Therefore, the formulation of these two kinds of strategic plans has been perceived as a matter of urgency for Kabgayi Diocese. The study revealed that the amount of information currently received by the laity on local resource mobilization and related themes was not adequate. The study established that the information flow about local resource mobilization was predominantly one-way, downward communication. As a recommendation, upward and horizontal communication flows should be also encouraged by Kabgayi Diocese in resource mobilization. The study established that the laity was little involved in decision-making regarding the church's activities aiming at mobilizing domestic resources. To increase the laity's commitment and their sense of ownership, the Kabgayi Dioecese has been recommended to involve the laity more in decision-making regarding resource mobilization." (Abstract) more

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Humanitäre Kommunikation: Entwicklung und Emotionen bei britischen NGOs 1945-1990

Matthias Kuhnert

Berlin; Boston: De Gruyter Oldenbourg (2017), vi, 318 pp.

"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften ... more

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Storytelling for Nonprofits: How to Present Stories That Attract Donors, Win Support, and Raise Money

Network for Good (2014), 25 pp.

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How to Create an Effective Revenue Plan

Austin, Tex.: Social Velocity (2011), 8 pp.

"A revenue plan, unlike a traditional fundraising plan, is an integrated, thoughtful, and strategic way to help a nonprofit achieve social impact in a more sustainable way. The revenue plan is a key element of a nonprofit’s strategic plan. It is critical that an organization understand the cost of ... more

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The Worldwide Fundraiser's Handbook: A Resource Mobilisation Guide for NGOs and Community Organisations

Michael Norton

London: Directory of Social Change, 3rd ed. (2009), xii, 324 pp.

"Now in its third edition, this fully revised and updated edition is the essential fundraising handbook for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on establishing ef ... more

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Using Mobile Phones in Fundraising Campaigns

Michael Stein

Katrin Verclas (ed.)

Amherst: MobileActive (2007), 17 pp.

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WorldCat (41)

Nonprofit-PR

Ulrich Brömmling (ed.)

Konstanz: UVK (2007), 319 pp.

"Ulrich Brömmling gibt in seinem vorliegenden Buch eine Einführung in die Presse- und Öffentlichkeitsarbeit von gemeinnützigen Organisationen: Vom Kommunikationskonzept und den Zielgruppen über den Internetauftritt bis zu rechtlichen Aspekten. Im praxisorientierten Ratgeber „Nonprofit-PR“ z ... more

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Fundraising: Handbuch für Grundlagen, Strategien und Methoden

Fundraising Akademie (ed.)

Wiesbaden: Gabler, 3. aktual. Aufl. (2006), xxvi, 897 pp.

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Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis

Marita Haibach

Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.

"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie ... more

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Participative Marketing for Local Radio
Key Guides

Dennis List

Wellington: Original Books (2003), 160 pp.

"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more

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Marketing Community Radio

Max MacDonald

Melbourne: Community Broadcasting Foundation, 2nd ed. (2002), 40 pp.

"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more

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Towards Financial Self-Reliance: A Handbook on Resource Mobilization for Civil Society Organizations in the South

Richard Holloway

London: Earthscan; Aga Khan Foundation; Civicus (2001), xvi, 233 pp.

"This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundi ... more

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Building Fundraising Programs to Attract Community Support

Elizabeth W. Wilson

Amsterdam; London: KIT Press, Royal Tropical Institute; Intermediate Technology Development Group (ITDG) (2001), 279 pp.

Fundraising: Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen Deep Insights Key Guides

Participative Marketing for Local Radio Key Guides

Fundraising: Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen
Deep Insights

Key Guides

Participative Marketing for Local Radio
Key Guides