Filter
55
Featured
Free Access
18
Key Guidance
7
Top Insights
3
Topics
Book Trade & Distribution
21
Book Publishing
15
Book Markets & Industries
11
Book Aid, Book Publishing Assistance, Book Donations
8
Book Publishing Management
7
Reading, Reading Habits, Reading Skills
6
Bookselling
6
Book Calculation & Pricing
5
Scholarly Book Publishing, Academic Book Publishing
5
Textbooks, Textbook Development, Publishing & Research
5
Book Editing
4
Book Policies (National & International)
4
Christian Book Publishing
4
Book Design & Production
3
Book Professionals Education & Training
3
Book Rights, Publishing Contracts, Licenses
3
Copyright: Books
3
E-Books & Digital Book Publishing
3
Transnational Book Trade, International Book Trade
3
Copyright Law
3
Libraries
3
Book Publishing Houses
2
Bookshops & Bookshop Management
2
Children's Books & Literature
2
Professional, Specialist & Technical Books
2
Transnational Book Publishing
2
Social Media Marketing & Digital Public Relations
2
Development Assistance
2
Internet
2
Printing Industries
2
UNESCO & IPDC Media Assistance
2
Marketing & Branding
2
Press
2
Advertising
1
Agricultural Information & Extension
1
Book Reading Habits, Book Readers, Book Consumption
1
Books
1
Book Publishing in the Global South, Book Publishing & Development
1
Book Publishing & Trade Associations
1
African Publishers Network (APNET)
1
Book Research
1
Catholic Book Publishing
1
Gender and Book Publishing
1
History of Book Publishing
1
Indigenous Language Book Publishing
1
Cinema
1
Film Festivals
1
Film Industries
1
Media Assistance: Film Funding
1
Censorship
1
Theatre
1
Cultural Events
1
Culture (General)
1
Literature
1
Authors, Writers
1
Reading Promotion
1
International Development Cooperation
1
Algorithms & Big Data
1
Big Digital Platforms, Big Tech Companies
1
Online Services
1
Information Highway
1
Conspiracy Narratives, Conspiracy Theories
1
Television Markets
1
Instructional Media & Teaching Materials
1
Open, Distance and Digital Education (ODDE)
1
Training
1
Universities
1
Good Practice Examples
1
Indigenous Communication
1
Reviews
1
News Agencies
1
African Languages
1
Translations & Translating
1
Media, Mass Media
1
Accounting, Controlling, Financial Reporting
1
Budgeting, Cost Calculation, Financial Planning
1
Religious Media Management & Financing
1
Music
1
Chakava, Henry
1
Higo, Aigboje
1
Magazines
1
Project Sustainability
1
Radio
1
Paper & Paper Production
1
Television
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Marketing editorial: La guía
Key Guidance
Mexico, DF: Fondo de Cultura Económica (FCE) (2003), 219 pp.
"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu
...
Editar para ganar: Estrategias de administración editorial
México, DF: Fondo de Cultura Económica (FCE);CONACULTA-FONCA (2003), xxvi, 356 pp.
Book Marketing, Sales and Distribution
Harare: African Publishing Institute (API) (2003), 44 pp.
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B
...
Indaba 2000: Millennium Marketplace
Harare: Zimbabwe International Book Fair Trust (2001), 272 pp.
"The Zimbabwe International Book Fair annual ‘Indaba’ in 2000 focused on a major weakness in the African book scene, that of marketing. Forty-three papers reflect the wide mixture of professionals involved from all parts of the book chain and the diverse nature of the theme. Papers from plenary
...
Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
...
The African Books Collective
Stockholm: Swedish International Development Cooperation Agency (Sida) (2000), 73 pp.
Marketing and Promoting Agricultural and Rural Development Publications: A Practical Guide
Key Guidance
Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP);Technical Centre for Agricultural and Rural Cooperation (CTA) (2000), x, 70 pp.
"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t
...
Strengthening Publishing in Africa: An Evaluation of APNET
Stockholm: Swedish International Development Cooperation Agency (Sida) (1999), xv, 64 pp. + 5 annexes
"APNET - the African Publishers Network - was formed in 1992 to promote indigenous publishing in Africa. From a modest beginning, APNET has grown to become a well-established network with members in 27 countries in all parts of the continent. With a secretariat in Harare and the active participation
...
Studie zur Förderung der Verbreitung religiöser Bücher
München: Medien-Dienstleistung GmbH (MDG) (1997), 169 pp.
Afrique, quel marché de la culture? La production et la diffusion des biens culturels et médiatiques de l'Afrique francophone subsaharienne
Paris: Haut Conseil de la Francophonie (1996), 182 pp.
"Examine la production et la distribution de matériel culturel et multimédia en Afrique francophone subsaharienne et l'impact des nouvelles technologies sur les réseaux de communication." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 378)
A Study of Book Marketing in Publishing Houses in Peninsular Malaysia: Contexts, Practices, Problems
Stirling: University of Stirling, Center for Publishing Studies, Doctoral Thesis (1996), xiii, 369 pp.
"The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous bo
...
Publishing and Book Development in Sub-Saharan Africa: An Annotated Bibliography
London: Hans Zell Publishers (1996), x, 409 pp.
"Contains over 2,200 entries covering books, serials, reference sources, reports, papers in edited collections, book-sector studies and similar documents, and periodical articles drawn from literature published in over 360 journals and magazines. Most entries have a short annotation. Supplementary v
...
Publishing in Africa: One Man's Perspective
Nairobi: East African Educational Publishers;Bellagio Publishing Network (1996), 182 pp.
"A collection of articles by one of Africa's most prolific commentators on the African publishing scene, bringing together his writings on diverse topics, such as autonomous publishing, book marketing and distribution, author-publisher relations, regional cooperation, the World Bank and African publ
...
International Book Publishing: An Encyclopedia
Top Insights
London; Chicago: Fritzroy Dearborn Publishers (1995), xxvi, 736 pp.
"The first part [...] deals with [...] topics as copyright protection, desktop advances, the role of the editor, multinational publishers, scholarly publishing, best-sellers, and more. Major essays explore the nature and impact of the new technologies, changing patterns of readership, scientific pub
...
Imprint: Bookselling
Elgin, Illin.: David C. Cook Foundation (1995), 39 pp.
Promoting Technical Publishing in Africa
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (1994), 129 pp.
"The proceedings of an important seminar sponsored by the Technical Centre for Agricultural and Rural Cooperation of ACP-EU/CTA held in the Netherlands in November 1992 that brought together some 60 professionals from the book industries in 22 countries. The seminar examined the obstacles facing the
...
How to Establish Effective Book Marketing and Distribution Systems in Asia/Pacific: Report of the Regional Training Course on Book Production in Asia/Pacific (Tokyo, Japan, September 21-October 9, 1994)
Tokyo: Asia/Pacific Cultural Centre for UNESCO (ACCU) (1994), 108 pp.
"The participants in this 1994 regional training course examined the issue of book distribution and marketing. They focused on book marketing together with the development of distribution in order to prepare practical action plans for improvement. Twenty-three experts from 20 countries in Asia/Pacif
...
A Study on Textbook Provision in Zimbabwe and the Feasibility of Cooperation Among SADCC Countries
Paris: UNESCO (1993), ?? pp.
"Provides the background and details on curriculum and textbook development, publishing and textbook production, marketing, sales and distribution, and the financing of textbook production." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1221)
La role des médias dans la promotion du livre en Afrique
Bordeaux: Agence de la Francophonie (ACCT), Ecole Internationale de la Francophonie (EIF) (1992), 98 pp.
"Les documents d'une réunion tenue à Tunis en mai 1992, qui a analysé le rôle des médias dans la promotion du livre et de l'écrit, et les relations entre les professionnels du livre et ceux des médias, y compris la radio et la télévision." (Hans M. Zell, Publishing, Books & Reading in Sub-S
...
