"Detailed information (administration name, technical information, founding date, address) about media intended for use by potential advertisers, but helpful to anyone interested in mass communication. Covers radio and television stations, movie theaters, newspapers, and magazines. Includes data on
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advertising for large and small cities, state-by-state. Provides information on advertising costs in various media, and statistics on magazine sales, radio listeners, and television viewers. Organized by geographic region, each state has subdivisions by city. For identifying regional newspapers and broadcast media, this directory proves essential. Indexes by municipality and by name of the media." (Ann Hartness, Brazil in Reference Books 1965-1989. Scarecrow Press, 1991)
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"Theoretically, advertising and communism are not compatible, but Hanson explains why this is not necessarily the case. In Part I he treats the Soviet Union, in Part II, Eastern Europe, showing in both parts organization and function and highlighting similarities and differences. Much of the informa
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tion in Part II comes from a survey in which nationals responded to a questionnaire. A bibliography in the appendix accompanies Part I. The study was originally published in 1971 and 1972 as two separate monographs in the (British) Advertising Association's Research Studies in Advertising series." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1573)
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"Attempt to explain the mechanism by which the masses accept ideas imposed upon them." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1385, topic code 030)
"The history of press advertising in Turkey is inseparable from that of the Turkish press itself — The first difficult stages of journalism in Turkey — The initial obstacle was the illiteracy of nearly all the Turkish population — The low return from press advertising or the very small percent
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age of readers — As the press in Turkey advanced towards a certain amount of freedom and as it developed, the role of press advertising became correspondingly more important — The economic aspects — The information aspects — Legislation in this field — As from the end of 1957 press advertising was placed under government control." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2100, topic code 110.6)
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"Situation and importance of press advertising in Israel — Development as regards quality and quantity over the last 20 years — Lack of means of controlling its effectiveness — Importance of advertisements concerning the family." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media
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in the developing countries. Brussels: CIDESA, 1971 Nr. 958, topic code 110.6)
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"Role of the press in industrialisation, with critical comments and an account of the situation as regards advertising — The government, as the chief source of advertising material, mainly support the newspapers with large circulations; control of circulation since 1948 and increase in advertising
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as from 1950-1951." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2342, topic code 110.1, 110.6)
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