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A Socio-Ecological Model of Communication for Social and Behavioral Change: A Brief Summary

D. Lawrence Kincaid, Maria Elena Figueroa, Doug Storey, Carol Underwood

Breakthrough Action;USAID (2020), 4 pp.

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The Principles of Behaviour Change Communications

Government Communication Service (2020), 35 pp.

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WorldCat (7)

La communication de changement comportemental: Théorisations, modélisations et applications

Camille Roger Abolou

Paris: L'Harmattan (2020), 244 pp.

"Au-delà de la communication pour le développement qui a suscité maints positionnements intellectuels et idéologiques dans la plupart des travaux d’études et de recherches des africanistes et des latinoaméricanistes, la communication de changement comportemental, bien qu’ayant motivé un i ... more

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Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

RTI International

USAID Wildlife Asia;FHI 360 (2020), 69 pp.

"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t ... more

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Radio and Pandemics. COVID-19 in East Africa: How Community and Vernacular Radio Are Influencing Social and Behaviour Change

Daniel Ominde Okoth

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2020), 23 pp.

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Communication for Development (C4D): Advancing Positive Social and Behaviour Change. Supplement to the Global Annual Results Reports 2019

New York: UNICEF (2020), 50 pp.

"This supplement to the 2019 Global Annual Results Reports highlights achievements over the past year which illustrate concrete ways in which C4D approaches strengthen UNICEF programming. The report also highlights challenges identified and immediate priorities to address them. C4D contributes to ad ... more

External Link (12)

Google Scholar (12)

WorldCat (12)

Handbook of Communication for Development and Social Change
Top Insights

Jan Servaes (ed.)

Singapore: Springer (2020), 2 vols.

"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... ” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94) more

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Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Suruchi Sood, Carmen Cronin, Ami Sengupta, Sarah Stevens, Michelle Gordon, Nina Figueroa, Dawn Thomas

New York: UNICEF (2019), 104 pp.

"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz ... more

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Increasing Resilience to Weapon Contamination Through Behaviour Change: Guidelines to Promote Risk Awareness and Safer Behaviour with Regard to Conventional Weapons and Chemical, Biological, Radiological and Nuclear Hazards, for Use by the Components of the International Red Cross and Red Crecent Movement

Geneva: International Committee of the Red Cross (ICRC) (2019), 93 pp.

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Social and Behaviour Change: Insights and Practice

Petr Schmied

Bonn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.

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Social and Behaviour Change Communication with Maternal and Child Cash Transfers in Myanmar: Lessons Learned from Tat Lan, LEGACY and Bright SUN Programmes

Save the Children (2019), 76 pp.

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Science Communication in South Africa: Reflections on Current Issues

Peter Weingart, Marina Joubert, Bankole Falade (eds.)

Cape Town: African Minds (2019), 236 pp.

"Once the persuasion took hold that science should open up to the public and these questions were raised, it became clear that coming up with satisfactory answers would be a complex challenge. The inaccessibility of scientific language and methods, due to ever increasing specialisation, is at the ba ... more

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Communication for Development Approaches to Address Violence Against Children: A Systematic Review

Suruchi Sood, Carmen Cronin

New York: UNICEF (2019), 76 pp.

"The number of manuscripts (peer-reviewed articles and grey literature) related to the use of C4D approaches to address VAC has steadily increased each year since 2000. Of the 302 manuscripts that were coded, 44 per cent discuss an intervention implemented in a developing country, which speaks to th ... more

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Digital and Social Media for Social and Behaviour Change Communication

Linda Raftree

iMedia Associates and Gates Foundation (2019), 52 pp.

External Link (11)

Influencing the Means But Not the Ends: The Role of Entertainment-Education Interventions in Development

Christopher Grady, Alice Iannantuoni, Matthew S. Winters

University of Illinois at Urbana-Champaign, Department of Political Science (2019), 40 pp.

"As new information technologies facilitate the production and dissemination of broadcast media, entertainment-education interventions are increasingly used in attempts to influence audiences on issues such as political participation, support for democracy, violence against women, and tolerance of e ... more

External Link (14)

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

Sarah Castle, Martha Silva

Washington, DC: Population Council (2019), 42 pp.

"This review presents evidence about the impact of mass media and digital media on young people’s family planning (FP) attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons learned from other initiatives implemented more widely in Africa ... more

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Communication for Development: Case Study Compendium 2013-2017

New Delhi: UNICEF (2018), 205 pp.

"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has ... more

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Shifting Norms - Changing Behavior - Amplifying Voice: What Works? 2018 International SBCC Summit. Summit Report

International SBCC Summit (2018), 24 pp.

"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and ... more

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UNICEF 2017 Report on Communication for Development (C4D): Global Progress and Country Level Highlights Across Programme Areas
Top Insights

New York: UNICEF (2018), 72 pp.

"The following report summarizes how UNICEF and its partners have utilized Communication for Development strategies in their work during the period of UNICEF’s Strategic Plan 2014-2017, with an emphasis on 2017. The report captures the impact of these accomplishments on children and the communitie ... more

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Supporting Climate-Friendly Behaviour Change

Monash University (2018), 6 pp.

Handbook of Communication for Development and Social Change Top Insights

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children Key Guidance

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review Top Insights

UNICEF 2017 Report on Communication for Development (C4D): Global Progress and Country Level Highlights Across Programme Areas Top Insights

Handbook of Communication for Development and Social Change
Top Insights

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

UNICEF 2017 Report on Communication for Development (C4D): Global Progress and Country Level Highlights Across Programme Areas
Top Insights