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Behaviour Change Communication
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Effects of the Gama Cuulu Radio Serial Drama on HIV-Related Behavior Change in Zambia
Journal of Health Communication, volume 17, issue 8 (2012), pp. 929-945
"The Gama Cuulu radio serial drama is written and produced in Zambia's Southern Province. It promotes behavior change and service use to prevent HIV transmission. The authors evaluated the effects of Gama Cuulu on intermediate outcomes (e.g., perceived norms), as well as number of sexual partners, c
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Health Communication Message Design: Theory and Practice
Los Angeles: Sage (2012), xvi, 277 pp.
"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing ef
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Writing Health Communication: An Evidence-Based Guide
Key Guides
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
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Uganda Joint Behaviour Change Communication Survey
USAID (2012), xii, 129 pp.
"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview
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Essentials of Public Health Communication
Sudbury, Mass. et al.: Jones & Bartlett Learning (2011), xxxi, 409 pp.
Acting on HIV: Using Drama to Create Possibilities for Change
Rotterdam; Boston; Taipei: Sense Publishers (2011), xii, 153 pp.
"Acting on HIV offers a sustained and relatively systematic inquiry into drama as an approach to discussion of HIV/AIDS and related attitudes and behaviors. A distinctive feature of the research that is presented in Acting on HIV is the emphasis on the potential for and value of using drama to promo
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Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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Community Video for Social Change: A Toolkit
Minneapolis; New York: American Refugee Committee; Communication for Change (2011), vi, 100 pp.
"Part 1 reviews critical concerns within the context of crisis and conflict-affected settings. Part 2 outlines participatory communication principles and approaches, as well as challenges in addressing sensitive issues within programs supporting social and behavior change. Part 3 focuses on the uses
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Communication for Development: Strengthening the Effectiveness of the United Nations
Deep Insights
New York: UNDP, Bureau for Development Policy (2011), ix, 127 pp.
This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides
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Changing Norms is Key to Fighting Everyday Corruption
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), 25, 55 pp.
"Based on CommGAP’s interactions with the global anticorruption community as well as earlier research, we were able to collate 18 representative instances (case studies) from around the world, with real-life examples of citizens coming together to speak up against corruption and social norms vis-
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Public Awareness and Public Education for Disaster Risk Reduction: A Guide
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
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People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guides
Washington, DC: World Bank (2011), viii, 465 pp.
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
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A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?
Deep Insights
Journal of Health Communication, volume 14 (2009), pp. 15-42
"The purpose of the current study was to conduct a 10-year systematic review of HIV/AIDS mass communication campaigns focused on sexual behavior, HIV testing, or both (1998-2007) and to compare the results with the last comprehensive review of such campaigns, conducted by Myhre and Flora (2000). A c
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Transforming Tales: How Stories Can Change People
London; Philadelphia: Jessica Kingsley Publishers (2009), 340 pp.
"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and
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CINEDUC – Education Through Cinema: Introduction and Guide to the Method
Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2009), 62 pp.
"CINEDUC is an innovative educational method which uses cinema and participative discussion methods to facilitate access to information about topics associated with development. The method was developed as part of a project implemented by the German Development Service (DED) and its partners in Rwan
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TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Deep Insights
Eschborn: German HIV Peer Review Group (PRG); Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp.
"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce
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HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace
Geneva: International Labour Organization (ILO) (2008), 630 pp.
"The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators
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Essentials for Excellence: Research, Monitoring and Evaluating Strategic Communication for Behaviour and Social Change with Special Reference to the Prevention and Control of Avian Influenza/Pandemic Influenza
Suva: UNICEF (2008), iv, 111 pp.
"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra
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