Filter
35
Featured
Free Access
8
Key Guidance
1
Topics
Public Relations
7
Advertising
4
Storytelling
4
Media, Mass Media
4
Budgeting, Cost Calculation, Financial Planning
4
Bookselling
3
Communication Strategies
3
Journalism
3
Press
3
Research in Media & Communication
3
Audience Segmentation, User Typologies, Personas
2
Target Groups
2
Book Marketing, Branding & Promotion
2
Book Publishing
2
Book Trade & Distribution
2
Event Marketing & Communication
2
Internet
2
Libraries
2
Organizational Communication, Institutional Communication
2
Corporate Communications
2
Corporate Identity
2
National Identity & Media, Nationalism & Communication
2
Political Communication
2
Television
2
Flow of Information
1
Advertising Agencies
1
Advertising Audiences & Target Groups
1
Advertising Campaigns
1
Advertising Planning & Implementation
1
History of Advertising
1
Merchandising & Social Merchandising
1
Outdoor Advertising
1
Radio Advertising
1
Agricultural Radio Programmes
1
Book Reading Habits, Book Readers, Book Consumption
1
Media Use: Families
1
Print Media Use, Press Readers
1
Radio Consumption, Radio Use, Radio Audiences
1
Reading, Reading Habits, Reading Skills
1
Books
1
Book Publishing Houses
1
Bookshops & Bookshop Management
1
Catholic Book Publishing
1
Transnational Book Trade, International Book Trade
1
Campaigning
1
Campaigning: Message Design
1
Development Communication Campaigns
1
Election Campaigns
1
Christian Media
1
Communication Pastoral, Media Pastoral
1
Theologies of Communication
1
Cinema
1
Celebrities, Idols, Stars
1
Film Marketing
1
Film Pitching
1
Microphones & Sound Recording
1
Films
1
Low-Budget Films
1
Communication Rights
1
Encryption, Cryptology
1
Copyright Law
1
Media / Communication Control
1
Censorship
1
Espionage
1
Surveillance, Surveillance Technologies, Spyware
1
Crisis Communication
1
Public Diplomacy, Cultural Diplomacy
1
Nonprofit Public Relations: Design & Implementation
1
Public Relations: Planning & Implementation
1
Social Marketing
1
Strategic Communication Planning
1
Alternative Communication & Media
1
Theatre
1
Cultural Identity
1
Cultural Systems
1
Culture (General)
1
Authors, Writers
1
Museums
1
Popular Cultures
1
Development Communication, Communication for Development (C4D)
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Visual Aids for Development
1
Online Public Relations
1
Online Services
1
Printing Industries
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Segmentation
1
International Economy
1
Instructional Media & Teaching Materials
1
Training
1
Universities
1
Entertainment and Media / Communication
1
Leisure
1
Television Entertainment, Television Entertainment Programmes
1
Tourism & Travel
1
Environmental Communication
1
Communication for Sustainable Development
1
Good Practice Examples
1
Intercultural Communication, Intercultural Competencies
1
Intercultural Management
1
International News Flow
1
Globalisation: Impact on (Local) Media & Communication
1
Globalisation of Media
1
International Media & Communication Policies
1
Reviews
1
News Agencies
1
African Languages
1
Communication
1
Communication Networks
1
Information
1
Corporate Communications: Internal
1
Presentation Skills & Techniques
1
Media & Communication Policies
1
Media Management
1
Change & Process Management
1
Corporate Social Responsibility
1
Human Resources Development, Personnel Management
1
Knowledge Management
1
Low-Cost Solutions, Low Budget Calculation
1
Direct Marketing
1
Organisational Development & Capacity Building
1
Quality Management
1
Politics
1
Citizenship
1
Government
1
Democratization
1
Propaganda
1
Public Opinion
1
Editing
1
Magazines
1
Sustainability
1
Radio
1
Business & Economics Radio Programmes
1
Media Effects
1
Creativity
1
Society
1
Television Reports
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Visual Communication
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
Die Politik der Infosphäre: world-information.org
Bonn: Bundeszentrale für politische Bildung (bpb) (2002), 272 pp.
Die Fernsehreportage
Frankfurt am Main: FAZ-Institut (2001), 250 pp.
Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
...
Marketing político: Campañas, medios y estrategias electorales
Buenos Aires: Ugerman Editor (1999), 202 pp.
La radio hoy: Manual de radio para avisadores y publicistas
Santiago de Chile: Asociación de Radiodifusores de Chile (ARCHI) (1997), 44 pp.
Publishing at the Service of Evangelization: Proceedings of the Seminar of the Catholic Publishers in Africa, Nairobi, 12-24 February 1996
Nairobi: Paulines Publications Africa (1996), 192 pp.
"The report and papers of a two-week seminar organized by the Daughters of St. Paul which brought together representatives of 17 Catholic publishing houses from 13 African countries. The proceedings of the meeting focused on the role of the Catholic Church in publishing in Africa, but there are also
...
Kultura I Media - 2
Warzawa: Kontrast (1996), 146 pp.
Successful Bookselling: A Management Training Course
London; Paris: Book House Training Centre; UNESCO (1993), ix, 197 pp.
História da propaganda no Brasil
São Paulo: IBRACO (1990), 485 pp.
Mass Media and the African Society
Nairobi: African Council for Communication Education (ACCE) (1987), 388 pp.
Dicionário de comunicação
Rio de Janeiro: Editora Codecri, new ed., revised and act. (1978), 795 pp.
Defines 4000 words used in mass communication including publishing, graphic arts, journalism, cinema, television, radio, advertising, public relations, and several other fields.
Publishing in Africa in the Seventies: Proceedings of an International Conference on Publishing and Book Development Held at the University of Ife, Ife-Ife, Nigeria, 16-20 December, 1973
Ile-Ife: University of Ife Press (1975), 377 pp.
"The recommandations, summaries of the various sessions, and a selection of the papers read at this conference attended by more than 100 African writers, publishers, booksellers, librarians, printers, and teachers give a succinct account of the history and hopes of African publishing. Among topics d
...
