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"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more

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Die Fernsehreportage

Michael Schomers

Frankfurt am Main: FAZ-Institut (2001), 250 pp.

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Marketing político: Campañas, medios y estrategias electorales

Gustavo Martínez-Pandiani

Buenos Aires: Ugerman Editor (1999), 202 pp.

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La radio hoy: Manual de radio para avisadores y publicistas

Santiago de Chile: Asociación de Radiodifusores de Chile (ARCHI) (1997), 44 pp.

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Kultura I Media - 2

Warzawa: Kontrast (1996), 146 pp.

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Publishing at the Service of Evangelization: Proceedings of the Seminar of the Catholic Publishers in Africa, Nairobi, 12-24 February 1996

Raymond Boisvert, Teresa Marcazzan (eds.)

Nairobi: Paulines Publications Africa (1996), 192 pp.

"The report and papers of a two-week seminar organized by the Daughters of St. Paul which brought together representatives of 17 Catholic publishing houses from 13 African countries. The proceedings of the meeting focused on the role of the Catholic Church in publishing in Africa, but there are also ... more

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Successful Bookselling: A Management Training Course

London; Paris: Book House Training Centre;UNESCO (1993), ix, 197 pp.

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História da propaganda no Brasil

Renato Castelo Branco, Rodolfo Lima Martensen, Fernando Reis

São Paulo: IBRACO (1990), 485 pp.

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Mass Media and the African Society

Jerry Domatob, Abubakar Jika, Ikechukwu Nwosu (eds.)

Nairobi: African Council for Communication Education (ACCE) (1987), 388 pp.

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Dicionário de comunicação

Carlos Alberto Rabaça, Gustavo Guimarães Barbosa

Rio de Janeiro: Editora Codecri, new ed., revised and act. (1978), 795 pp.

Defines 4000 words used in mass communication including publishing, graphic arts, journalism, cinema, television, radio, advertising, public relations, and several other fields.

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Publishing in Africa in the Seventies: Proceedings of an International Conference on Publishing and Book Development Held at the University of Ife, Ife-Ife, Nigeria, 16-20 December, 1973

Edwina Oluwasanmi, Eva McLean, Hans M. Zell (eds.)

Ile-Ife: University of Ife Press (1975), 377 pp.

"The recommandations, summaries of the various sessions, and a selection of the papers read at this conference attended by more than 100 African writers, publishers, booksellers, librarians, printers, and teachers give a succinct account of the history and hopes of African publishing. Among topics d ... more

Book Marketing and Promotion: A Handbook of Good Practice Key Guidance

Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance