"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
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their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy." (Publisher description)
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"Discussions of data-driven campaigning have gained increased prominence in recent years. Often associated with the practices of Cambridge Analytica and linked to debates about the health of modern democracy, scholars have devoted considerable attention to the rise of data-driven politics. However,
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most studies to date have focused solely on practice in the US, and few scholars have made efforts to define the precise meaning of ‘data-driven campaigning’. With growing recognition that data-driven campaigning can take different forms dependent on context and available resource, new questions have emerged as to exactly what features are indicative of this phenomena. In this piece we systematically review existing discussions of data-driven campaigning to unpack the components of this idea. Identifying areas of convergence and divergence in existing discussions of ‘data’, ‘driven’, and ‘campaigning’, we classify existing debate to highlight integral features and variable practices. This article accordingly provides the first comprehensive definition of datadriven campaigning, and aims to facilitate international study of this activity." (Abstract)
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"This study examines the perceived relevance and implementation of competing normative ideals in journalism in times of increasing use of digital technology in newsrooms. Based on survey and content analysis data from 37 countries, we found a small positive relationship between the use of digital re
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search tools and “watchdog” performance. However, a stronger and negative relationship emerged between the use of digital audience analytics and the performance of “watchdog” and “civic” roles, leading to an overall increase in conception–performance gaps on both roles. Moreover, journalists’ use of digital community tools was more strongly and positively associated with “infotainment” and “interventionism." (Abstract)
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"This report aims to introduce techniques and procedures of NLP (Natural Language Processing), the computational preparation and analysis of text data, to map the public voice and aid development. First, the report introduces essential concepts of communication and elaborates on the theoretical foun
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dations of natural language analyses. Second, the report reviews research on NLP of social media text data by showcasing studies that have applied the techniques to the Sustainable Development Goals. Third, the report reviews specific NLP techniques, including data preprocessing, and dicusses libraries and programming procedures. It also reviews concepts such as keyword extraction to identify relevant terms, topic modeling to detect common themes, and text classification to recognize language features. These NLP techniques are showcased in two case studies. The first shows how topic modeling can be applied to derive insights on the public debate over climate change in Australia. The second demonstrates how text classification can be leveraged to analyze public sentiment on COVID-19 in the Philippines. Finally, the report discusses the challenges and limitations, as well as the potentials, of NLP." (Foreword)
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"Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today's journalists need and that news organizations expect. The second edition retains a focus on journalism's core val
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ues, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience's active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing Mobile-Friendly Web Stories" and "The Spread of Fake News". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book features a companion website at mobileandsocialmediajournalism.com, providing online resources for students and lecturers including video tutorials, industry news, and sample assignments." (Publisher description)
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"La primera parte, justo después de esta introducción, aborda las necesidades más habituales de los medios de comunicación a la hora de hacer los análisis de redes. Muchas veces resulta difícil saber por dónde empezar a analizar la actividad en las redes sociales. La primera parte del manual
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te ayudará a encontrar rápidamente las respuestas que necesitas sin tener que buscar por todo el documento. En la segunda parte, nos fijaremos en algunos de los aspectos básicos del análisis de redes. Veremos lo que significan las diferentes métricas de las redes sociales y cuáles son las más importantes. La tercera parte explica brevemente los recursos que necesitamos para analizar eficazmente nuestra comunicación por internet. La cuarta parte es la más importante de este manual. En esta sección, nos centramos en Facebook, Twitter, YouTube y WhatsApp, y te explicamos cómo utilizar herramientas de análisis gratuitas para obtener mayor información sobre tu comunicación y tu audiencia. En esta guía no abordamos Instagram porque cuando la elaboramos había muy pocos socios de la DW Akademie en África activos en la plataforma. La quinta parte es una introducción a cómo elaborar informes y cuál es la mejor manera de presentar los análisis a jefes o publicistas. La sexta parte sirve de orientación para facilitadores que quieran utilizar este manual en talleres o cursos. Y, por último, la séptima parte contiene un glosario exhaustivo que explica los términos técnicos más importantes en el campo del análisis de redes sociales." (Introducción, página 4)
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"This guide offers an overview of e-analytics in the context of peacemaking and preventive diplomacy. It is rooted in the e-analytics course that the Department of Political and Peacebuilding Affairs has been conducting jointly with Global Pulse and a range of other partners since 2017. The guide pr
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esents a summary of e-analytics tools as well as examples from the peace and security field. It includes a data project planning matrix that aims to help facilitate and motivate data-driven analysis. Part of the guide is a glossary on basic terminology related to new technologies." (About this guide)
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"Part 1 approaches social media analytics from the point of view of media outlets’ most frequent needs. When you set out to analyze your social media activities, it can be hard to know where to start. The first part of the guide helps you to quickly find the answers you need, without having to go
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through the whole document. In part 2, we will look at some of the basics of social media analysis. We’ll explore what different social media metrics mean and which are the most important. Part 3 looks briefly at the resources you should have in place to effectively analyze your online communication. Part 4 is the main part of the guide. In this section, we are looking at Facebook, Twitter, YouTube and WhatsApp and will show you how to use free analytics tools to find out more about your communication and your audience [...] Part 5 introduces you to reporting, i.e. how you can best present your analyses to managers or advertisers. Part 6 provides guidance for trainers who want to use this guide in workshops or training. Last but not least, part 7 contains a comprehensive glossary that explains the most important technical terms related to social media analysis." (Introduction, page 6)
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"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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asic site metrics using Google Analytics; Digging deeper into the data to identify your reach in specific geographic areas; Organizing your topics or stories into a database, from which you then search for the impact of those specific topics and stories." (Summary)
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"The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast - from recording and editing to distribution and promotion. Additionally, it will explain how to find and use the metrics and analytics to ma
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ke your podcasts profitable. Because of the multifaceted production of podcasts, some of the more technical sections have been condensed [...] This guide will focus only on audio podcasts. There are some video format podcasts, for which a guide would include segments on video shooting and editing. But the same basic strategies apply. After reading this guide, you should be able to start your own podcast production and turn it into a profitable product." (Pages 4-5)
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"In this Reuters Institute Report, we review how a range of different newsrooms across Europe and North America use analytics. On the basis of more than 30 interviews, we find the following: Leading digital news organisations are developing distinct forms of editorial analytics tailored to help them
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pursue their particular goals. These forms of editorial analytics differ from more rudimentary and generic approaches (1) in being aligned with the editorial priorities and organisational imperatives (whether commercial, non-profit, or public service) of specific news organisations, (2) in informing both short-term day-to-day decisions and longer-term strategic development, and (3) in continually evolving to keep pace with a changing media environment." (Executive summary)
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"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
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h alle Marketing-Kanäle? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Zahlreiche Praxisbeispiele zeigen Ihnen anschaulich den Weg zu einer besseren Webpräsenz. Inkl. SEO, SEM, Online-Marketing, Affiliate-Programme, Google AdWords, Web Analytics, Social Media-, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u.v.m." (Verlagsbeschreibung)
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"This guide will take you through the essential steps for designing an evaluation of your community information project. These steps explain what to do and consider at different stages of the evaluation process: 1. Describe your project and identify your target audience. 2. Identify the evaluation
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s purpose and key questions. 3. Design the evaluation using effective methods. 4. Communicate and report the evaluation findings to make decisions and take action. We have included tips, tools and examples from community information projects that are currently being implemented by several grantees of the John S. and James L. Knight Foundation’s Community Information Challenge (KCIC)." (Introduction, page 4)
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"Periodistas de sociales que pueden seguir los pormenores de una boda real a través de YouTube, los miles de insights que los analistas políticos pueden obtener a través de las búsquedas que los usuarios hacen de los candidatos en Internet o los recorridos de las carreras que los deportivos pued
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en trazar en mapas al hacer un cubrimiento, son solo algunos de los ejemplos de lo que hoy están en capacidad de hacer los periodistas con la ayuda de Google. En esta guía especializada incluimos algunos de estos ejemplos y le indicamos cómo materializarlos, procurando que su labor sea cada vez más eficaz e impactante." (Introducción)
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"The authors present a broad corpus of data and suggest some potential theoretical patterns for their interpretation. Through this they invite the readers to look with a critical eye at their research and draw their own conclusions as to the potential implications these forms of usage have for the C
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hurch and for the larger study of religion online. The book also offers other researchers of religion and the internet access interesting material on Catholic use of the internet for their own analysis. Thus the book present a rich resource for future studies exploring how a distinctive religious community engages with the internet, and may aid in the identification of common patterns of internet appropriation or networking strategies used within different religious organizations." (Preface, page 10)
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"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor
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s find what they are looking for and their perception of your site (usability) will help you improve its functionality and the user-experience—encouraging more use of your site. And knowing how well your site meets your visitors’ information needs (usefulness) will help you improve both your content and its organization to meet those needs. This guide provides an introduction to measuring these 3Us together with suggestions about how you can use web analytics, surveys and other instruments to improve the 3Us and ultimately the impact of your website. Examples provide a step-by-step guide to putting this knowledge into practice." (Back cover)
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"The Development Gateway is an Internet portal that seeks to promote sustainable development and poverty reduction through knowledge and resource sharing. Initially conceived and designed by the World Bank, it commenced operations as an independent not-for-profit organisation in July 2001. However,
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its launch and operations have been dogged by controversy as civil society organisations have objected to the Gateway’s links with the World Bank and its potential for disseminating the World Bank’s vision of development at the expense of more diverse and pluralistic views. In particular, criticism has centred on the Topics and Country Gateway sections of the web site, as being ill-conceived and biased, leading to the further marginalisation of southern knowledge, and the crowding out of other knowledge aggregators. This study evaluates the Topics and Country Gateway sections of the Development Gateway in light of the stated objectives, the initial criticisms and generally recognised principles for knowledge sharing. It combines an extensive review of documents and detailed analyses of the website to evaluate the governance of the Development Gateway, and the relevance and quality of the Topic and Country Gateway content. The key findings of the study corroborate the civil society criticisms in finding that the Development Gateway remains closely linked to the World Bank at both operational and strategic levels, that the information is predominantly from northern sources, that its operations are not transparent or accountable to civil society, and that it does not have any criteria or systems for measuring the impact of its services. More surprisingly, given the stature of the World Bank and the level of investment, there is no clear identification of who the beneficiaries are and how they may be benefiting. The content is not comprehensive and it has a strong bias towards technological topics at the expense of social and political topics. Also, it is poorly organised and is not cost-effective in comparison with other existing Internet portals. In fact the other development portals, rather than being crowded out, are thriving precisely because the performance of the Gateway is so poor. As an example, the global civil society portal OneWorld has substantially more content, twice as much usage, and eight times as many partnerships as the Development Gateway, all achieved for about a quarter of the spending. The Gateway has consumed more than $30 million of funding since its inception and is seeking another $40 million of public funding. This without having achieved many of the goals it set itself and with major question marks over its ability to deliver, as acknowledged, despite their limited scope, by the two evaluations of the Development Gateway undertaken or commissioned by the World Bank’s Operations Evaluation Department." (Executive summary, page 3)
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