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Under the Surface: Covid-19 Vaccine Narratives, Misinformation and Data Deficits on Social Media
First Draft (2020), 95 pp.
"This research demonstrates the complexity of the vaccine information ecosystem, where a cacophony of voices and narratives have coalesced to create an environment of extreme uncertainty. Two topics are driving a large proportion of the current global vaccine discourse, especially around a Covid-19
...
A Communicator’s Tip Sheet for COVID-19 Vaccination
National Institutes of Health (NIH) (2020), 1 p.
"Three communication considerations: 1. What - Define communication goals; 2. Who: Identify needs and persepctives of intended audience; 3. How: Create and disseminate tailored messages." (Page 1)
COVID-19 Vaccination Communication: Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence
National Institutes of Health (NIH) (2020), 23 pp.
"This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners. The
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Communicating About Vaccine Safety: Guidelines to Help Health Workers Communicate with Parents, Caregivers, and Patients
Key Guides
Washington, DC: Pan American Health Organization (PAHO) (2020), 61 pp.
"Studies show that telling people about the quality, safety, effectiveness and availability of vaccines is not enough to influence behavior change related to immunization, and in general, doesn´t increase coverage. For this reason, it´s necessary to understand the reasons why people choose not to
...
Rapid Review: Vaccine Hesitancy and Building Confidence in COVID-19 Vaccination
Social Science in Humanitarian Action Platform (SSHAP) (2020), 18 pp.
"This brief draws on social science literature and informal interviews with experts to illustrate that vaccine hesitancy is more complex and context-specific, and often reflects diverse, everyday anxieties – not just, or even primarily, exposure to misinformation or anti-vaccine campaigners. Based
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Vaccine Misinformation Management Field Guide: Guidance for Addressing a Global Infodemic and Fostering Demand for Immunization
New York: UNICEF (2020), 61 pp.
"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and
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Stuck: How Vaccine Rumors Start - and Why They Don't Go Away
Deep Insights
New York: Oxford University Press (2020), xli, 157 pp.
"A clear-eyed, expert examination of the state of vaccine confidence globally -- and what it means for the future of life on earth. Considers the widening gulf between messages of medical authority and those on everyman platforms of our digital world, especially as it influences individual choice. C
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A Communicator's Guide to COVID-19 Vaccination: Research, Theories, Models, and Recommendations Communicators Should Know
Institute for Public Relations (2020), 42 pp.
"The purpose of this guide is to highlight research, theories, models, and research-driven recommendations that will help ensure effective communication strategies for organizations worldwide. The Institute for Public Relations has reviewed more than 100 research articles to assemble this guide. Bel
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Consolidated Report for Assessment of Polio Eradication Initiative (PEI) for the Year 2019
Islamabad: UNICEF (2020), 64 pp.
Social Media and Vaccine Hesitancy: New Updates for the Era of COVID-19 and Globalized Infectious Diseases
Human Vaccines & Immunotherapeutics, volume 16, issue 11 (2020), pp. 2586-2593
"Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health. Vaccine hesitancy may be fueled by health information obtained from a variety of sources,
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When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
National Bureau of Economic Research (NBER) (2019), 55 pp.
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid
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Science Communication in South Africa: Reflections on Current Issues
Cape Town: African Minds (2019), 236 pp.
"Once the persuasion took hold that science should open up to the public and these questions were raised, it became clear that coming up with satisfactory answers would be a complex challenge. The inaccessibility of scientific language and methods, due to ever increasing specialisation, is at the ba
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Systematic Literature Review on the Spread of Health-Related Misinformation on Social Media
Social Science & Medicine, volume 240, issue 112552 (2019), 12 pp.
"While examples of the rapid spread of misinformation date back to the earliest days of scientific medicine, the internet, by allowing instantaneous communication and powerful amplification has brought about a quantum change. In democracies where ideas compete in the marketplace for attention, accur
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How Has Media Programming Supported Polio Eradication?
London: BBC Media Action (2018), 11 pp.
"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil
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Communication for Development: Case Study Compendium 2013-2017
New Delhi: UNICEF (2018), 205 pp.
"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has
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Controversial Ebola Vaccine Trials in Ghana: A Thematic Analysis of Critiques and Rebuttals in Digital News
BMC Public Health, volume 17, issue 642 (2017), 24 pp.
"A web-based system was developed to download and analyse news reports relevant to Ebola vaccine trials. This included monitoring major online newspapers in each country with planned clinical trials, including Ghana. All news articles were downloaded, selecting out those containing variants of the w
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Let’s Talk About Hesitancy: Enhancing Confidence in Vaccination and Uptake. Practical Guide for Public Health Programme Managers and Communicators
Stockholm: European Centre for Disease Prevention and Control (ECDC) (2016), iv, 22 pp.
"This guide provides practical evidence-based and peer-reviewed advice for public health programme managers (PHPMs) and communicators involved with immunisation services. It identifies ways to enhance people’s confidence in vaccination and addresses common issues which underlie vaccination hesitan
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Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication
Polio Global Eradication Initiative; UNICEF (2016), 33 pp.
"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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Communication and Social Mobilization in Yellow Fever Mass Vaccination Campaigns: 10 Points from Field Experience
World Health Organization (WHO) (2015), viii, 31 pp.
"The main objective of this document is to provide evidence-based guidance on conducting practical social mobilization and communication for a yellow fever vaccination campaign, either preventive or reactive. Information is also given on the monitoring and evaluation of communication and social mobi
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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Victoria, BC: Friesen Press (2015), xix, 271 pp.
"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi
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