"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info
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rmant Interviews (KII) and Focused Group Discussions (FGD) confirmed that information flows fluidly among Facebook users, who receive and share information in their respective common interest groups on Facebook, highlighting the important role of informal social media networks, which function as information sharing mechanisms. A few qualifying facts add more nuance to this finding: 1) the online survey was distributed through Facebook, which selfselects Facebook users; 2) the emergence of COVID-19 has increased Facebook use and the number of Facebook users; 3) respondents and interviewees were well aware of disinformation common to the platform, diluting their trust in information received via social media [...] Traditional media still plays a central role in inclusive voter education/elections outreach. While social media use is now widespread, survey respondents and interviewees still cited television, print and radio as main sources of information. 49% of respondents still regularly read the newspaper, 65% still watch TV, and 36% still listen to the radio. Moreover, insights from interviews and FGDs show that voters in Rakhine, Chin and Shan, affected by Internet outages, those in rural areas with limited access to Internet and digital communications infrastructure, and internally displaced persons may be excluded from information distributed solely on social media. Though traditional media is essential to inclusive quality information, this sector, especially those at the local and regional level, is struggling to survive financially ..." (Summary of key findings)
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"Data, including information collected by the MERIT project, demonstrates that social media and social messaging are powerful tools in Mali, and have the potential to both positively and negatively impact society, particularly in relation to violent extremism. Malian youth use social media and messa
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ging as a means of communication and information sharing on various topics. According to the youth respondents, confirmed by external information sources, violent extremist groups use the same types of social media both to collect and spread information, as well as to attract attention and support (including financial resources). Social media channels enable violent extremist groups to quickly and cheaply spread their propaganda among young people, who may be a vulnerable target because of their age, socio-economic situation and other contingent vulnerabilities. Because social media platforms are used by both the youth community and violent extremists, social media is a key means to either fuel or reduce violence in the country. It is therefore paramount for all users, from authorities to communities, to be aware of the risks and benefits that modern digital technologies can yield in preventing and countering violent extremism, and to be trained on the best ways to use these channels in a positive manner while preserving their security. The data collected and analysed provide valuable insight for future initiatives in Mali aimed at preventing and countering violent extremism. Further attention should be paid to the key role that youth can play as the main user community and, at the same time, as a potential target of extremist and terrorist groups. In this regard, training efforts should strengthen youth’s media literacy, by focusing on the risks implied in the use of media and by respecting and reflecting the specificities of the local contexts in which the different tools and platforms are used. Innovative approaches should be explored and enhanced in the attempt to develop effective alternatives and counter narratives, based on the fundamentals of media literacy." (Conclusions, page 13)
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"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo
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th traditional and digital media platforms. It describes how Cambodian media practitioners use different media platforms to reach and inform their target audiences. It also looks at how different media platforms, tools, and ideas can be used to engage Cambodian citizens, especially youth, on environment-related topics. The aim is to encourage active involvement in environmental issues. The findings reveal that digital platforms, especially Facebook, have become increasingly popular in recent years. According to the Media Mapping Report, in 2019, key digital media usage was as follows: 87 percent of Cambodians own a mobile phone; 12.5 million were active Internet users (out of a population of 16.4 M); 8.4 million were active social media users; 8.3 million were active Facebook users. Video is the top communication tool that the organizations used to reach specific audiences through storytelling and social media. The findings indicate that targeted media campaigns are the most effective communication and outreach initiatives, followed by celebration of special events, in which video is an effective tool. These campaigns and videos are delivered using Facebook, which is the top social media platform used to reach specific audiences, followed by YouTube and Instagram. The report found that news programs still attract large audiences on TV and radio. Hang Meas is the toprated TV station, followed by PNN and CTN, while ABC ranges among the top programs, followed by RFI/WMC and Vayo respectively. Based on this media mapping exercise, the team found that the USAID Cambodia Green Future Activity should employ an inclusive approach that involves target audiences – whether youth or the broader public – in all phases including design, implementation, monitoring and evaluation to ensure that the project reaches its objectives and goal. Development partners should explore multi-stakeholder strategies to implement project or campaign activities by using multi-platform approaches, such as using a mix of social and traditional channels to optimize reach and impact." (Executive summary)
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"Top influencers are Ulana Suprun, Yanina Sokolova, and Serhiy Prytula. Most influential nonprofit organizations are the educational platforms Osvita.ua and Promotheus. Individual personalities are more influential than organizations. National platforms are more influential than regional platforms.
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Central and Western Ukraine are most engaged in discussions of national identity, socio-economic opportunity, youth civic issues, while Southern and Eastern Ukraine are less active." (Key findings, page 1)
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"En este ensayo, preferimos utilizar la palabra “trashumante” para referirnos sobre todo a la característica del desplazamiento de pobladores jóvenes a zonas de productividad cambiante dentro y fuera del país, adjudicando la de “nómada” a la dimensión cultural de las nuevas generaciones
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. Recuérdese que tradicionalmente, durante casi todo el siglo XX, Venezuela fue un receptor de emigración. Este nuevo fenómeno en nuestro país, se diferencia de los otros movimientos anteriores de flujos juveniles hacia el exterior por motivos de estudios, por traslados de los profesionales de las empresas multinacionales, por viajes de aventura y turismo u otras dinámicas similares de los jóvenes en esta etapa vital de transición a la adultez. Ahora a las condiciones evolutivas del ciclo vital se añade el shock del país y la variación de las percepciones internas y externas, derivadas de la migración [...] La primera parte considerará los cambios en las condiciones de vida de los jóvenes en estos últimos veinte años de trashumancia, la segunda, las pautas conductuales vinculadas a la incorporación de las Nuevas Tecnologías de la Información y Comunicación con los rasgos del nomadismo cultural, y en la tercera parte se reflexionará sobre las principales características y retos de las identidades virtuales en la cibercultura." (Entrada, página 7-8)
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"We recruited participants aged 13-14 in three countries: Mexico, South Africa and the Netherlands. Through a questionnaire, an observation exercise and interviews, we gathered information in order to identify trends [...] We constructed a number of global personas that cut across the groups. Safety
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Seeker: Aims to avoid potential harm online; they do not interact with content they believe is not genuine and they are discerning about friend requests. Awareness Raiser: Is concerned about global issues and considers the positive impact of online content more important than its veracity. Entertainment Junkie: Cares about having fun, being entertained and making friends smile; truth isn’t as important. Dedicated Fan: Believes content posted by the people they admire and will call out fake news about the things they care about. Socialiser: Is all about friends, connecting across several social media platforms. They are discerning about friends but still have hundreds – and they believe the things they share. Scroller: Doesn’t engage with misinformation or content they don’t care about; they just scroll on past. They can be challenging to engage." (Executive summary, page 4-5)
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"Esta es una obra miscelánea que se adentra, desde múltiples perspectivas, en las interacciones entre educación y comunicación por medio de la influencia global de las redes sociales. En un contexto hiperconectado, pero no necesariamente ‘empoderado,’ resulta esencial la formación en compet
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encias mediáticas para que la ciudadanía pueda responder de forma inteligente, crítica y creativa ante el gran reto de la ‘pantalla global.’ El texto es resultado de los trabajos de la Red Interuniversitaria Euroamericana «Alfamed» en el V Congreso Internacional de Competencias Mediáticas: «Redes sociales y ciudadanía: Hacia un mundo ciberconectado y empoderado», celebrado en dos modalidades: versión virtual del 14 al 16 de octubre de 2020, y versión presencial del 5 al 7 de mayo de 2021 en Quito (Ecuador)." (Cubierta del libro)
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"Die Befragung hat gezeigt, dass das Thema Gleichberechtigung durchaus etwas ist, mit dem sich fast alle Nutzerinnen und Nutzer grundsätzlich beschäftigen. Sie hat auch einen klaren Zusammenhang zwischen der Nutzung von Social Media und der persönlichen Einstellung der Userinnen und User hinsicht
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lich der Gleichberechtigung aufgezeigt: Menschen, die Social Media intensiver nutzen, denken weniger gleichberechtigt als solche, die seltener bei Instagram oder YouTube aktiv sind. Wie die Analyse deutlich gemacht hat, hat eine hohe Anzahl der Userinnen und User noch immer sehr klassische Vorstellungen davon, wer für Kindererziehung und Haushalt zuständig ist oder ob Frauen und Männer bei gleicher Arbeit gleich viel verdienen sollen. Social Media scheint dabei ein Verstärker für traditionelle Ansichten hinsichtlich Geschlechterrollen zu sein – unter anderem ausgelöst durch die stereotypen Darstellungen professioneller Influencerinnen und Influencer. Auf diese Weise werden Rollenbilder in den sozialen Medien hochgehalten und immer wieder aufs Neue rekonstruiert und manifestiert. Dadurch tragen Influencerinnen und Influencer – möglicherweise unbewusst – dazu bei, dass Stereotype nicht aufgebrochen werden können und die Entwicklung der Gleichberechtigung ausgebremst wird." (Seite 10)
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"L’étude suggère que les médias sociaux ne sont pas toujours la panacée pour l’engagement citoyen des jeunes. Internet n’est pas un monde isolé en soi dans le sens où il ne fait que prolonger les usages éprouvés dans la vie citoyenne. Son rôle dans l’essor des Révolutions arabes a
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quelques fois été surestimé. Sans aucun doute, les médias sociaux permettent aux jeunes hommes et femmes, déjà engagés dans les champs civils et politiques, de se structurer davantage, mais ils peuvent difficilement faire germer des vocations nouvelles envers la chose publique, notamment auprès de groupes auto-exclus de la sphère citoyenne comme les jeunes vulnérables, les jeunes femmes ou encore les populations rurales. L’originalité de l’étude tient en premier lieu à l’examen des « contenus participatifs », c’est-à-dire les divers types de contenus et de messages publiés par les usagers des plateformes jugées populaires auprès des jeunes. Ainsi, l’étude analyse savamment les dispositifs techniques ou technologiques, susceptibles d’accroître le succès et l’interactivité des plateformes web dirigées par et pour les jeunes, ainsi que les contenus qui y sont produits et relayés. Elle apporte des enseignements précieux dont la nécessaire agrégation de contenus et de ressources ciblant simultanément différentes tranches d’âges et d’usage, la nécessité de favoriser des sujets relatifs à la situation concrète des jeunes, et l’impératif d’alterner intelligemment des activités en ligne et des actions en présentiel (face-to-face). D’autres facteurs semblent susceptibles de rehausser l’attractivité et le dynamisme des plateformes, comme par exemple, la mise en avant de personnalités influentes et identifiables, la garantie de l’anonymat et de la sécurité des usagers ainsi que la lutte contre la censure, notamment dans les contextes de crise marqués par une réduction des libertés. Fait inattendu, l’étude relativise l’importance, sinon l’attrait, des dimensions graphiques et purement visuelles pour le succès et la pérennité des plateformes." (Préface, page 7)
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"La tesis del estudio, y probablemente una de las pocas premisas capaz de generar consenso entre los millennials, es que la tecnología se sitúa como denominador común en todas y cada una de sus actividades: la utilizan para mantener el contacto con sus amigos y crear nuevas relaciones, para apren
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der cosas nuevas, para buscar trabajo, para entretenerse en sus momentos de ocio, para participar en política y defender sus derechos, etc. El ecosistema digital y móvil en el que han crecido es la causa y la explicación de muchas de sus actitudes y comportamientos: la inmediatez les hizo impacientes y ansiosos; las redes les hicieron sociables y abiertos; la descentralización del poder y el acceso a la información les empoderó y les hizo críticos y exigentes. Por ello, preferimos hablar de cultura millennial, en lugar de generación millennial. La cultura millennial no sería exclusiva para los nacidos entre 1982 y 1998, sino que permitiría a personas nacidas en otras fechas sentirse millennial e identificarse con sus características." (Página 108-109)
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"Younger audiences are different from older groups not just in what they do, but in their core attitudes in terms of what they want from the news. Young people are primarily driven by progress and enjoyment in their lives, and this translates into what they look for in news. They still need and want
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news to connect their world to the world – and fulfil an array of different social and personal needs – but they don’t necessarily see the traditional media as the best or only way to do that. News media is now competing for attention with myriad other distractions, and there is a high level of ‘background’ or ‘indirect’ exposure to news (through social media, other online conversations, documentaries and TV shows, etc.). They don’t need to seek it out, news comes to them. Finally, much of the excitement and gravitas for younger people is on the periphery of the news space (infotainment, lifestyle, cultural, grassroots, bloggers and vloggers). All this means there is a disconnect; traditional news media no longer seems as relevant or as dominant when it comes to news content. In a simplified way, how news brands and young people view the role and value of news is different: Traditional news brands see news as: what you should know. Young audiences see news as: what you should know (to an extent), but also what is useful to know, what is interesting to know, and what is fun to know. And the role of news for young people appears primarily individualistic; it’s about what it can do for them as individuals – rather than for society as a whole. While it’s true that the industry is moving towards producing more content of this kind, most traditional news brands are still not associated with being useful, interesting or fun. The study also revealed that the differences in the relationships young people have with the news depend on three key areas: the moment, the person and the medium. Four key news moments (dedicated, updated, time-filler, and intercepted) are described in detail, as are four types of news consumer (Heritage News Consumers, Dedicated News Devotees, Passive News Absorbers, and Proactive News Lovers). The impact of the various media is also investigated, revealing key roles, usage, pros and cons of platforms including Instagram, Facebook, Twitter, Reddit and podcasts." (Publisher description)
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"A growing body of evidence shows that young people are regularly using the digital world as a key source of information about sexuality. This review seeks to understand the opportunity for digital sexuality education by exploring what young people search for online, the range of digital sexuality e
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ducation platforms currently available in the region, the impact of these platforms and issues of online safety. While limitations exist in the depth and breadth of digital sexuality media currently available in the East Asia and Pacific region, this review finds that such platforms offer an opportunity to positively impact the sexual and reproductive health, knowledge and behaviours of young people. Digital media provides scope for targeted interventions and the potential to reach adolescent populations at scale, anytime, anywhere. There is a need for more research to better understand how they impact knowledge, attitudes and behaviour and what increases appeal and usefulness for young people." (Executive summary)
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"Das Medienrepertoire von Jugendlichen erweitert sich stetig. Aktuell haben etwa drei von vier Familien ein Abonnement für einen Video-Streaming-Dienst wie beispielsweise Netflix oder Amazon Prime Video abgeschlossen. Auch Musik-Streaming-Dienste sind in zwei von drei Familien vorhanden, etwas selt
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ener sind digitale Sprachassistenten wie Alexa in 16 Prozent der Haushalte vertreten. Beim Musikhören steht die Nutzung über Musik-Streaming-Dienste wie z. B. Spotify an erster Stelle. Zwei Drittel der Jugendlichen hören mindestens mehrmals pro Woche über Streaming-Dienste Musik. Jeweils etwa jede/-r Zweite nutzt zum Musikhören YouTube oder das Liveprogramm bei Radiosendern. Jede/-r Zehnte nutzt hierzu Smartspeaker. Unabhängig von der Musiknutzung hören zwei von drei Jugendlichen regelmäßig Radio." (Website mpfs)
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