"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
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ng it as their source of information. Newspaper/Magazines followed with a 52% claiming it as a source of information. Other sources of information were word of mouth with 45%, followed by mobile phones with 39%, television with 37% and internet with 11%. The rest had small numbers – please refer to the table. Different sources are used with different degrees of frequencies. Radio (86%) has the highest everyday listenership, followed by mobile phones (60%) and word of mouth (58%). Miraya FM has 54%, followed by Spirit FM with 9%, Liberty with 8%, Sudan Radio Service with 7%, when we pick top 4 radio stations when it we look at top of mind awareness." (Executive summary, page 6)
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"This is a book about radio and the relatively new subject of radio studies. In fact, it is the first book to have the words ‘radio studies’ in its title. Radio itself has been the subject of research and writing since it was invented at the beginning of the last century. Much of that published
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work concerns the technical dimension of radio, but there is also a significant body of work on, for example, radio history, on the nature of speech on radio, on radio drama and so on. This body of writing is fairly puny in comparison with the literature on film and television but it is important nonetheless. Turning to the slightly more introspective aspect of this book, the consideration of radio studies itself, the published literature is almost non-existent. Very few writers have turned their attention to the nature of this subdivision of media or communication studies and I hope that what follows will take a step in that direction [...] The concepts chosen here are derived from two sources. The first source is the business of producing radio itself; this includes the genres and styles of programming (the phone-in, news, comedy and so on) and other central ideas and practices of the radio industry (for example the radio format, the audience, radio journalism). These are terms which are used in the radio industry itself and so have a professional currency. The second source for my list comes from writing about radio from within the academic field of media studies, including radio studies. So, for example, the idea that radio is an ‘intimate’ medium is a recurrent theme in the radio studies literature, as is the ‘liveness’ of radio and the idea of the radio DJ’s ‘persona’. These are not terms, however, often used in the radio industry but belong to the critical discourse about the medium which tries to make sense of it from the outside. In addition there are a few concepts here which are not radio specific; the concept of the ‘imagined community’ was not developed with radio in mind but appears in a number of books on the subject. Other examples in this category are public service broadcasting, propaganda and development [...] (Introduction, page 1-2)
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"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the
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quality of media output by means of content analysis and b) audiences perceptions of the media quality extracted from focus group discussions." (Page 4)
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"BBC listenership in Afghanistan remains strong and the station has retained a strong brand presence. BBC radio is among the most listened to stations in Afghanistan. Over half (57%) of adults had listened within the past week at the time of the survey in January 2008. 75% of the population claimed
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to have heard it at some point. Eighty-nine percent of Afghans who have ever used BBC radio or TV indicated they will continue to use the BBC in the future and over three-quarters (76%) say they will recommend the BBC to others. BBC Afghanistan is the service most people still turn to for news and it is the most trusted source of news on TV or radio. Ninety-percent of BBC listeners feel they can trust the information provided by the BBC. People respect the service for being relevant, unbiased and educational [...] Afghans have a strong desire for news and information. The vast majority of Afghans (92%) think it is important to stay informed about current events in Afghanistan. The internal situation remains fluid, and this is a country going through a tumultuous social, economic, and political transformation. Afghans are also keen to stay informed about daily security threats to hear about the continuing struggle between the Afghan government and the anti-government elements, in particular the Taliban, for control over the future of the country." (Executive summary, pages 4-5)
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"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
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l. The author, a former head of audience research for BBC World Service, combines the discussion of methods and cientific background with concrete examples in developing countries. Why is it important to train the interviewers? How to avoid mistakes by translating the questionnaires in indigenous languages? How to organize focus groups? How to interpret ratings? This publication is a gold mine of experience for anybody who needs to know more about his audience and to reflect on the own research practice." (CAMECO Update 1-2008)
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"This Nationwide Media Audience Survey 2006 is the most comprehensive and representative media survey carried out in Papua New Guinea to date. Regular media surveys for commercial purposes have been carried out, concentrating on urban and peri-urban samples in the five most-developed major centres.
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Whilst their design is well suited to their objectives, the results are by no means representative of the population at large and the findings of this NMAS are obviously at considerable variance with such urban-centred surveys. This NMAS was designed to provide a more accurate ‘warts and all’ model of media reception, perceptions and attitudes across the nation. The sampling system catered for the majority rural population and less-developed provinces and districts. This NMAS clearly reveals the patterns of media gradients and the extent to which the majority rural populations are disadvantaged in receiving mass-media communications (and in interacting with the media)." (Executive summary, page 9)
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"Spielt das Radio für die zeitgenössische Literatur eine Rolle? Antworten auf diese Frage geben 21 bekannte deutschsprachige Schriftsteller, die sich von den Ätherwellen inspirieren ließen. Sie erzählen von ihren Erfahrungen mit dem Radio; sie reflektieren, rühmen, glossieren oder poetisieren
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es. Entstanden ist eine einzigartige Sammlung literarisch-essayistischer Texte zur Radiokultur und zugleich eine Fülle von Geschichten, wie sie nur das Radio schreibt: John von Düffel zum Beispiel weiß von Stimmen, die man anfassen kann, für Ulrike Draesner ist das Radio lange der fünfte Küchenbewohner gewesen, Wilhelm Genazino interessiert sich für die Marotten der Moderatoren, Feridun Zaimoglu erzählt von der Vorliebe seines »russenfressenden« Großvaters für Militärsender, und Wolf Wondratschek erklärt uns, dass es das Radio deshalb gibt, weil es Mitleid mit den Schlaflosen hat. Diese und andere »Dichter am Äther« waren zwischen 2001 und 2004 in der WDR 3-Kultursendung Mosaik zu hören; ihre Beiträge liegen hier erstmals gesammelt als Buch vor." (Klappentext)
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"L'enquête sur l'audience 2003 – 2004 fait suite aux précédentes enquêtes, menées en 1997 et en 1998 dans le cadre du programme de coopération Madagascar– UNICEF. Elle consiste à mettre à jour les données issues des précédentes enquêtes, mais également à identifier les canaux de co
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mmunication les plus efficaces pour transmettre les messages. Sans prétendre à la perfection, la présente étude permet ainsi d'ouvrir de nouvelles pistes de recherche pour la communication à Madagascar et de connaître la perception par la population de ses différents canaux (audio-visuel, presse écrite, etc)." (Preface)
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"This report, Audience Perceptions of Radio Programming in Afghanistan, is the result of qualitative research conducted to assess audience perceptions of 3 key radio stations in the cities of Kabul and Herat in June 2004. The stations are: Radio Afghanistan (the state broadcaster) Arman FM (Afghanis
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tan’s first commercial station) and Radio Herat (the state broadcaster). A total of 12 focus groups were conducted, split by age (18 – 29 and 30+) and gender. For each target station, 4 groups were held. Each group comprised 8 participants. The overall objective was to explore listening habits and audience preferences, particularly in terms of coverage of news and elections-related information, in order to inform the BBC WST project as it builds capacity within the Afghan media to play its part in the process of democratisation.
The research revealed a number of findings relating to general media consumption in Afghanistan: Listeners regularly switch between radio stations to listen to particular programming or presenters they like. Men and women listen at different times of the day, men more frequently in the early mornings and evenings, women during the day. Interactivity (such as phone-ins and letters) in programming appeals to listeners. Programmes that offer help and advice and have educational benefit are popular. Listeners dislike language that is overly formal and difficult but equally dislike language that is regarded as trivial or inappropriate. There are generational and gender differences in programme preferences, with younger audiences drawn especially by music programming. There is high awareness of programme names and presenter names." (Executive summary, page 2)
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"El tema principal de este libro es la combinación de Internet y la radio, que ofrece un rango potencial y nuevo de posibilidades para los proyectos de comunicación para el desarrollo. Sus 17 capÃtulos examinan algunos proyectos que incorporan radio e Internet y los agrupan en tres amplias catego
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rÃas que ocasionalmente se superponen: proyectos que crean o apoyan a redes de radiodifusoras; proyectos en los cuales la emisora de radio sirve como portal o como un intermediario comunitario, proporcionando un acceso mediado pero significativo y eficaz, al potencial de conocimientos e información que se encuentran en Internet; proyectos que utilizan la combinación de radio e Internet para facilitar la comunicación con las comunidades emigrantes, proporcionando un acceso mediado pero eficaz al potencial de comunicación de Internet." (https://comunica.org/secreto)
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"Das Lehrbuch bietet eine aktuelle und verständliche Einführung in die verschiedenen Bereiche der Medienpsychologie. Neben den Grundlagen einer Medienpsychologie werden einschlägige Forschungsmethoden vorgestellt. Die spezifischen Anwendungsfelder schließen sowohl Einsatzgebiete der "klassischen
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" Medien als auch der neuen Medien ein. Im Lehrbuch werden zunächst die Grundlagen einer empirischen Medienpsychologie dargestellt, z.B. die Schlüsselkonzepte der Mediennutzung und Medienwirkung sowie der Medienkompetenz, aber auch kognitions-, emotions-, entwicklungs-, persönlichkeits- und sozialpsychologische Theorien. Weiterhin wird über die für dieses Fachgebiet spezifisch relevanten Forschungsmethoden informiert. Die Breite und Vielschichtigkeit der Forschungsfelder der modernen Medienpsychologie wird im dritten Teil des Lehrbuches deutlich. Hier vermitteln Beiträge aus dem Bereich der "klassischen" Medien als auch der neueren computerbasierten und interaktiven Medien einen umfassenden Eindruck vom breiten Spektrum der Aufgabenfelder. Themen sind z.B. Lesen, Fernsehnutzung und -wirkung, Infotainment und Edutainment, Unterhaltung, Werbung, computervermittelte Kommunikation, E-Learning und netzbasierte Wissenskommunikation, Computer- und Videospiele sowie die sozio-emotionale Dimension des Internet." (Verlagsbeschreibung)
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