"Das Fernsehen ist angesichts des digitalen Wandels und allgegenwärtiger Bewegtbildinhalte einer existentiellen Bewährungsprobe ausgesetzt. Nur die Neuentwicklung von Geschäftsmodellen und Formaten, die echte „Originals“ darstellen, kann das langfristige Überleben der Sender sichern. Gleichz
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eitig gilt es eine systematische Technologie-Früherkennung und Implementierung zu betreiben. Der Band stellt ein geeignetes Innovations- und Veränderungsmanagement vor, um professionelle Content-Kreationen und Technologie-Lösungen qualitäts-, termin- und kostengerecht bereitzustellen. Dabei wird besonders den Möglichkeiten zum kreativen Arbeiten Rechnung getragen. Denn Kreativität ist am Ende entscheidend für den Erfolg im TV-Markt." (Verlagsbeschreibung)
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"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
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that can help make a broadcaster’s programming more vibrant and engaging. It also offers advice to media executives on how to refine their management structures and practices, to keep their companies operating smoothly. What’s more, it provides practical tips on how to create sustain able financial plans which will help propel public service broadcasters into the future. We believe that this reference book can enhance both the economic and the civic competence of journalists and broadcasters. We hope that it will promote a free and pluralistic journalism and assist broadcasters’ companies in becoming more independent and sustainable; both of which are fundamental for modern democratic societies." (Foreword, page 6)
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"Appreciating the challenges, role and prospects of the industry was at the very core of the author's raison d'être for writing the text. The research effort informing the book has sought to capture factors shaping the encoding practices of Nigerian television in its five decades of operations. The
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book is primarily an account collated from a range of organisational sources using ethnographic techniques. It examines the pioneering efforts, offering an insight into the use of television as a tool of governance. It shows how central television has been in this process thus revising previous views which, in their celebration of radio as the medium for social mobilisation at the grassroots, have understated the profile of television. This is an account of a significant aspect of cultural life which should facilitate an understanding of the role of television as an important medium in the politics of a nation; especially one with such diverse identity groups and cultures as Nigeria." (Publisher description)
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"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
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solutions to the commonest of predicaments a channel may face. The second section, corporate planning, explains the importance of refining vision and mission using charts, marketing plans and an in-depth look at budgeting. Lastly, controlling costs is examined from many angles with samples of a production budget summary and a detailed production cost sheet. While this is in itself a classic manual for financial success in broadcasting, the handbook also contains two more articles, covering the same range of issues from three other perspectives while probing other areas of concern and suggesting field tested approaches to face existing challenges. This work is a down to earth handbook for survival under all conditions and a mantra for success." (Foreword)
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"There is a great deal at stake for everyone in the future of Arab television. Political and social upheavals in this central but unsettled region are increasingly played out on television screens and in the tussles over programming that take place behind them. Al-Jazeera is of course only one playe
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r among a still-growing throng of satellite channels, which now include private terrestrial stations in some Arab states. It is an industry urgently needing to be made sense of; this book does exactly this in a very readable and authoritative way, through exploring and explaining the evolving structures and content choices in both entertainment and news of contemporary Arab television. It shows how owners, investors, journalists, presenters, production companies, advertisers, regulators and media freedom advocates influence each other in a geolinguistic marketplace that encompasses the Arab region itself and communities abroad." (Publisher description)
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"In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million
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TV households and an estimated 180,000 hours of weekly broadcast time across all TV platforms), but that many economic peculiarities of the media that only can be read in the footnotes of economic text books are highly relevant in practice. To trade TV programs with China thus requires a solid knowledge about the TV business in general, but also about the Chinese media order and the Chinese society, and the Chinese way of business." (Back cover)
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