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Fernsehsender beraten: Organisationsentwicklung, Innovationsstrategien und Change Management
Baden-Baden: Nomos (2019), 306 pp.
"Das Fernsehen ist angesichts des digitalen Wandels und allgegenwärtiger Bewegtbildinhalte einer existentiellen Bewährungsprobe ausgesetzt. Nur die Neuentwicklung von Geschäftsmodellen und Formaten, die echte „Originals“ darstellen, kann das langfristige Überleben der Sender sichern. Gleichz
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La programación televisiva en guerra
Buenos Aires: La Crujía (2010), 141 pp.
Nigerian Television: Fifty Years of Television in Africa
Princeton: AMV Publishing (2009), xvii, 349 pp.
"Appreciating the challenges, role and prospects of the industry was at the very core of the author's raison d'être for writing the text. The research effort informing the book has sought to capture factors shaping the encoding practices of Nigerian television in its five decades of operations. The
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Production Management for Television
Abingdon; New York: Routledge (2009), 115 pp.
"Completely up to date with relevant information on digital technology and HD TV, this is the only title to focus specifically on television production management, and presents an easily accessible and authoritative guide to the area. Production Management for Television provides a reliable, factual
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Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
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Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations: A Handbook
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD); Commonwealth Broadcasting Association (CBA) (2009), vi, 53 pp.
"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
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Arab Television Today
New York: Tauris (2007), x, 262 pp.
"There is a great deal at stake for everyone in the future of Arab television. Political and social upheavals in this central but unsettled region are increasingly played out on television screens and in the tussles over programming that take place behind them. Al-Jazeera is of course only one playe
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Internationalization of the Chinese TV Sector
Münster: Lit (2007), 336 pp.
"In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million
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This Business of Television: The Standard Guide to the Television Industry
New York: Billboard Books, 3rd ed. (2006), xxiv, 568 pp.
Electronic Media Management
Burlington: Focal Press, 5th ed. (2006), 407 pp.
"The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the I
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Televisión pública: Del consumidor al ciudadano
Buenos Aires: La Crujía (2005), 302 pp.
Estándar International BC-9001, Versión 1, Noviembre 15 de 2003. Sistemas de gestión de la calidad: Requisitos para la radio, la televisión y los productores de contenidos para internet
New York; Geneva: International Standardization and Accreditation Services (ISAS); Media & Society Foundation (2003), 50 pp.
Medienmanagement: Aufgaben und Lösungen
München: Oldenbourg (2003), 531 pp.
"Da die Medienwirtschaft zu den jüngeren Disziplinen der Wirtschaftswissenschaften gehört, existieren bisher nur wenige akademische Lehrbücher, in denen Studenten Aufgaben mit Lösungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum
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Televisão na América Latina: 7 estudos
São Bernardo do Campo: Universidade Metodista de São Paulo (2000), 196 pp.
So You Want to Run a TV Station: A Guide for TV Managers in Emerging Economies
Prague; New York: Media Development Loan Fund (MDLF) (2000), 78 pp.
Gestión de radio y TV
Santiago de Chile: Ediciones Universidad Católica de Chile (1999), 216 pp.
Die Fernseh-Station: Ein Leitfaden für das Lokal- und Regionalfernsehen
Konstanz: UVK Medien (1998), 488 pp.
"Nach der rasanten Entwicklung lokaler Hörfunksender (vgl. hierzu den Band "Die Radio-Station" derselben Autoren) in den letzten zehn Jahren entstehen nun zahlreiche lokale und regionale Fernsehsender. In unternehmerischer und programmatischer Hinsicht zeigen sich dabei Parallelen: Zum Teil sind di
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