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Analysis of monetization tools for media, bloggers and media personalities in Armenia, Georgia, Moldova and Ukraine: Overview of the financial landscape for digital content creators

Arthur Papyan, Anna Barseghyan, Oleg Khomenok

Fojo Media Institute (2025), 49 pp.

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The Social Media Monetisation Playbook
Key Guidance

International Media Support (IMS);On.ge (2023), 46 pp.

"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti ... more

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Paying for News: Price-Conscious Consumers Look for Value Amid Cost-Of-Living Crisis

Nic Newman, Craig Robertson

Oxford: Reuters Institute for the Study of Journalism (2023), 35 pp.

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Google Scholar (14)

WorldCat (13)

Is the Arab Audience Willing to Pay for Online News? Predictors of Their Paying Intent

Elsayed Bekhit Darwish

Journal of Arab & Muslim Media Research, volume 16, issue 1 (2023), pp. 35-53

"This study examines to what extent Arab audiences are willing to support these strategies, and what factors influence their willingness to pay (WTP) for online news, using a survey of 530 adults. The study found most of the public is not willing to pay for online newspapers, but are willing to pay ... more

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After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability
Inspiring Practice

Larry Kilman

Paris: UNESCO (2022), 81 pp.

"The pandemic brought to crisis point prior trends facing independent news media, whether online or offline or hybrid. While media became more important than ever for citizens as a source of reliable information in an insecure and continuously changing world, newsrooms struggled to pay their bills. ... more

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The Native Advertising Playbook
Key Guidance

Inspiring Practice

International Media Support (IMS);CityDog Media (2022), 57 pp.

"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models, ... more

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Internet Radio and Podcasts as Alternative to the Public Service and Commercial Mainstream Media in Poland: The Cases of Radio Nowy Swiat, Radio 357, and Raport O Stanie Swiata

Urszula Doliwa

Profesional de la Información, volume 31, issue 5: e310506 (2022), 13 pp.

"The aim of this article is to show to what extent alternative audio media can be built online, not only by amateurs but also as a combination of the energy and involvement of professional journalists and the community of listeners who are ready to support them [...] The podcast Raport o stanie swia ... more

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Position Paper: The Sustainability of Journalism and Competition in the Digital Economy

South African National Editors' Forum (SANEF) (2022), 51 pp.

"This position paper reports on the findings of a research project conducted from late-2021 to early-2022 involving consultations with a range of stakeholders in the news media and digital advertising industries, regulators, and government officials, as well as extensive desk research on the state o ... more

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How Mission-Driven News Sites Are Betting on Reader Revenue in Latin America: News Outlets in Colombia, Brazil and Mexico Share What They’ve Learned from Building Their Membership Models in the Midst of a Pandemic

Laura Oliver

Oxford: Reuters Institute for the Study of Journalism (2021)

"For digital-first news outlets in Latin America, lessons learned from reader-funding experiments are being transformed into highly tailored membership programmes that offer a chance at a more sustainable future. Independent, mission-driven or subject-specific news sites, in particular, are leading ... more

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Google Scholar (11)

WorldCat (13)

Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism

Summer Harlow

Digital Journalism, volume 9, issue 3 (2021), pp. 364-383

"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec ... more

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Media's Future in a Post-Covid World

John Wilpers

UPM;FIPP (2021), 72 pp.

"The road to creating a successful corporate culture in the new hybrid work era is lined with landmines, but it is also loaded with new opportunities for more diverse, more motivated, and more talented workforces. Financial sustainability was already a dicey challenge pre-Covid. Companies producing ... more

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Digital Audience Revenue Strategies in CEE and the Global South

Peter Erdelyi

Oxford: Reuters Institute for the Study of Journalism (2021), 57 pp.

"This study provides encouraging evidence that digital audience revenue programmes – donation drives, crowdfundings, membership schemes or subscriptions – may be a viable option for independent media outlets operating in challenging political environments. Responses from 19 outlets operating in ... more

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Simplifying Success: An Ecosystem Initiative for Improving the Financial Sustainability of Independent Digital News Media in Restricted Markets

Jason Lambert

Internews (2021), 24 pp.

"This report aims to progress the media development sector’s work towards the financial sustainability of independent news media. It proposes a new ecosystem-level framework for categorising media outlets, measuring their performance and making them more resilient to their obstacles in reaching an ... more

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Inflection Point International: A Study of the Impact, Innovation, Threats, and Sustainability of Digital Media Entrepreneurs in Latin America, Southeast Asia, and Africa
Top Insights

SembraMedia (2021), 159 pp.

"As you might expect, there were regional differences among the digital news media in Africa, Southeast Asia, and Latin America, which we include in this report. But what struck us most as we reviewed the data were the similarities that emerged among these news organizations as they strive to cover ... more

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Propulsorio

Maxi De Rito, Felicitas Carrique

SembraMedia (2021), 76 pp.

"Aprende a desarrollar productos y medios informativos con foco en la audiencia y su sustentabilidad económica." (https://propulsorio.com)

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Independent Media in Lebanon: An Economic Outlook

Metn: Samir Kassir Foundation (2021), 10 pp.

"Alternative media platforms in Lebanon vary in size and expenditures. Annual turnovers range between USD 15,000 to almost USD 1.1 million. Editorial costs make up the bulk of all alternative media platforms. Namely the salaries of core team members and journalists, as well as the fees paid to freel ... ancers, correspondents, and outside consultants/writers. Secondary costs include production equipment, rent, operation, equipment, legal fees, and technical feels. All interviewed independent platforms are non-profit. Almost all members of independent platforms are motivated primarily by their love of the job. Most independent platforms have relied on volunteering, either totally or partially, from their conception to their current stage. None of the platforms interviewed have a devoted person or team in charge of marketing and sales in the traditional sense of buying ads or working on partnerships. Partnerships are usually rare, approached informally, by word-of-mouth and networks, and decided up by editorial teams. All platforms have one person (full-timer or part-timer) in charge of marketing the platform’s own content on social media, but not advertising other brands on their own platforms, except The961. Almost all the platforms are unsatisfied with the current promotion model on social media. Most concerns are related to the clash between the platform’s values and the ethics and politics of social media platforms. Complaints also touched upon the fact that independent media have to invest time and money to create content, and then they have to pay social media to host it, rather than get paid by social media. Some platforms, such as Khateera, have adopted a pragmatic mindset from the start. “Our only objective is to get our message across to as wide an audience as possible,” they said. All media have agreed that good journalism costs money and generates very little, therefore other revenue streams are required to sustain it. All independent media interviewed have relied mostly on grants, except The961. Grants provide core funding and project-based funding. Both Daraj and Megaphone have also relied on volunteers but have shifted away from it. Sentiments towards grants vary. Most platforms in Lebanon have chosen donors that are not related to national, local or foreign authorities; donors that preserve their editorial integrity: i.e., no interference in editorial decisions and alignment with values and ethics. They all have a good relationship with their donors." (Findings, page 3) more

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A Deep Dive Into Digital Subs

Pierre de Villers

FIPP;CeleraOne (2021), 20 pp.

"FIPP and paywall market leaders CeleraOne have carried out a survey to gauge the global state of affairs when it comes to digital subscription offerings by leading media companies in different countries. The results gathered from 95 publishers in 11 nations – Argentina, Canada, Finland, France, G ... more

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Report: Leveraging Solutions Journalism for Revenue Growth

Solutions Journalism Network (2021), 11 pp.

"The Solutions Journalism Revenue Project (SJRP), which ran between February 2020 and February 2021, aimed to explore how a diverse range of newsrooms could leverage solutions journalism to generate revenue. Among the questions the project sought to answer were: Can reporting on responses to social ... more

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Punto de inflexión internacional: Un estudio de los impactos, innovaciones, amenazas y sustentabilidad de emprendedores de medios digitales en América Latina, el Sudeste Asiático y África
Top Insights

SembraMedia (2021), 169 pp.

"Como esperábamos, había diferencias regionales entre los medios digitales en África, el Sudeste Asiático y América Latina que incluimos en este informe. Pero lo que más nos llamó la atención cuando revisábamos los datos eran las similitudes que emergían entre estas organizaciones de notic ... more

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Ponto de Inflexão Internacional: Um estudo sobre impacto, inovação, ameaças e sustentabilidade dos empreendedores de mídia digital na América Latina, Sudeste Asiático e África
Top Insights

SembraMedia (2021), 170 pp.

"Como era de se esperar, houve diferenças regionais entre os veículos jornalísticos digitais na África, Sudeste Asiático e América Latina que incluímos neste relatório. Mas o que mais nos impressionou ao analisarmos os dados foram as semelhanças que surgiram entre essas organizações jorna ... more

The Social Media Monetisation Playbook Key Guidance

After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability Inspiring Practice

The Native Advertising Playbook Key Guidance Inspiring Practice

Inflection Point International: A Study of the Impact, Innovation, Threats, and Sustainability of Digital Media Entrepreneurs in Latin America, Southeast Asia, and Africa Top Insights

Punto de inflexión internacional: Un estudio de los impactos, innovaciones, amenazas y sustentabilidad de emprendedores de medios digitales en América Latina, el Sudeste Asiático y África Top Insights

Ponto de Inflexão Internacional: Um estudo sobre impacto, inovação, ameaças e sustentabilidade dos empreendedores de mídia digital na América Latina, Sudeste Asiático e África Top Insights

The Social Media Monetisation Playbook
Key Guidance

After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability
Inspiring Practice

The Native Advertising Playbook
Key Guidance

Inspiring Practice

Inflection Point International: A Study of the Impact, Innovation, Threats, and Sustainability of Digital Media Entrepreneurs in Latin America, Southeast Asia, and Africa
Top Insights

Punto de inflexión internacional: Un estudio de los impactos, innovaciones, amenazas y sustentabilidad de emprendedores de medios digitales en América Latina, el Sudeste Asiático y África
Top Insights

Ponto de Inflexão Internacional: Um estudo sobre impacto, inovação, ameaças e sustentabilidade dos empreendedores de mídia digital na América Latina, Sudeste Asiático e África
Top Insights