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The Social Media Monetisation Playbook
Key Guides
International Media Support (IMS); On.ge (2023), 46 pp.
"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti
...
Is the Arab Audience Willing to Pay for Online News? Predictors of Their Paying Intent
Journal of Arab & Muslim Media Research, volume 16, issue 1 (2023), pp. 35-53
"This study examines to what extent Arab audiences are willing to support these strategies, and what factors influence their willingness to pay (WTP) for online news, using a survey of 530 adults. The study found most of the public is not willing to pay for online newspapers, but are willing to pay
...
Position Paper: The Sustainability of Journalism and Competition in the Digital Economy
South African National Editors' Forum (SANEF) (2022), 51 pp.
"This position paper reports on the findings of a research project conducted from late-2021 to early-2022 involving consultations with a range of stakeholders in the news media and digital advertising industries, regulators, and government officials, as well as extensive desk research on the state o
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After the Pandemic, Building Back a Stronger Media: Inspiring Initiatives in Ensuring Media Viability
Deep Insights
Paris: UNESCO (2022), 81 pp.
"The pandemic brought to crisis point prior trends facing independent news media, whether online or offline or hybrid. While media became more important than ever for citizens as a source of reliable information in an insecure and continuously changing world, newsrooms struggled to pay their bills.
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Internet Radio and Podcasts as Alternative to the Public Service and Commercial Mainstream Media in Poland: The Cases of Radio Nowy Swiat, Radio 357, and Raport O Stanie Swiata
Profesional de la Información, volume 31, issue 5: e310506 (2022), 13 pp.
"The aim of this article is to show to what extent alternative audio media can be built online, not only by amateurs but also as a combination of the energy and involvement of professional journalists and the community of listeners who are ready to support them [...] The podcast Raport o stanie swia
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The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
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Report: Leveraging Solutions Journalism for Revenue Growth
Solutions Journalism Network (2021), 11 pp.
"The Solutions Journalism Revenue Project (SJRP), which ran between February 2020 and February 2021, aimed to explore how a diverse range of newsrooms could leverage solutions journalism to generate revenue. Among the questions the project sought to answer were: Can reporting on responses to social
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Propulsorio
SembraMedia (2021), 76 pp.
"Aprende a desarrollar productos y medios informativos con foco en la audiencia y su sustentabilidad económica." (https://propulsorio.com)
Ponto de Inflexão Internacional: Um estudo sobre impacto, inovação, ameaças e sustentabilidade dos empreendedores de mídia digital na América Latina, Sudeste Asiático e África
Deep Insights
SembraMedia (2021), 170 pp.
"Como era de se esperar, houve diferenças regionais entre os veículos jornalísticos digitais na África, Sudeste Asiático e América Latina que incluímos neste relatório. Mas o que mais nos impressionou ao analisarmos os dados foram as semelhanças que surgiram entre essas organizações jorna
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Digital News Report 2021
Oxford: Reuters Institute for the Study of Journalism (2021), 163 pp.
"This year's report reveals new insights about digital news consumption based on a YouGov survey of over 92,000 online news consumers in 46 markets including India, Indonesia, Thailand, Nigeria, Colombia and Peru for the first time. The report looks at the impact of coronavirus on news consumption a
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Punto de inflexión internacional: Un estudio de los impactos, innovaciones, amenazas y sustentabilidad de emprendedores de medios digitales en América Latina, el Sudeste Asiático y África
Deep Insights
SembraMedia (2021), 169 pp.
"Como esperábamos, había diferencias regionales entre los medios digitales en África, el Sudeste Asiático y América Latina que incluimos en este informe. Pero lo que más nos llamó la atención cuando revisábamos los datos eran las similitudes que emergían entre estas organizaciones de notic
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Simplifying Success: An Ecosystem Initiative for Improving the Financial Sustainability of Independent Digital News Media in Restricted Markets
Internews (2021), 24 pp.
"This report aims to progress the media development sector’s work towards the financial sustainability of independent news media. It proposes a new ecosystem-level framework for categorising media outlets, measuring their performance and making them more resilient to their obstacles in reaching an
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Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism
Digital Journalism, volume 9, issue 3 (2021), pp. 364-383
"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
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How Mission-Driven News Sites Are Betting on Reader Revenue in Latin America: News Outlets in Colombia, Brazil and Mexico Share What They’ve Learned from Building Their Membership Models in the Midst of a Pandemic
Oxford: Reuters Institute for the Study of Journalism (2021)
"For digital-first news outlets in Latin America, lessons learned from reader-funding experiments are being transformed into highly tailored membership programmes that offer a chance at a more sustainable future. Independent, mission-driven or subject-specific news sites, in particular, are leading
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Digital Audience Revenue Strategies in CEE and the Global South
Oxford: Reuters Institute for the Study of Journalism (2021), 57 pp.
"This study provides encouraging evidence that digital audience revenue programmes – donation drives, crowdfundings, membership schemes or subscriptions – may be a viable option for independent media outlets operating in challenging political environments. Responses from 19 outlets operating in
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"FIPP and paywall market leaders CeleraOne have carried out a survey to gauge the global state of affairs when it comes to digital subscription offerings by leading media companies in different countries. The results gathered from 95 publishers in 11 nations – Argentina, Canada, Finland, France, G
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"The road to creating a successful corporate culture in the new hybrid work era is lined with landmines, but it is also loaded with new opportunities for more diverse, more motivated, and more talented workforces. Financial sustainability was already a dicey challenge pre-Covid. Companies producing
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Inflection Point International: A Study of the Impact, Innovation, Threats, and Sustainability of Digital Media Entrepreneurs in Latin America, Southeast Asia, and Africa
Deep Insights
SembraMedia (2021), 159 pp.
"As you might expect, there were regional differences among the digital news media in Africa, Southeast Asia, and Latin America, which we include in this report. But what struck us most as we reviewed the data were the similarities that emerged among these news organizations as they strive to cover
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