"This report aims to progress the media development sector’s work towards the financial sustainability of independent news media. It proposes a new ecosystem-level framework for categorising media outlets, measuring their performance and making them more resilient to their obstacles in reaching an
...
d generating income from audiences and businesses. The proposed framework is intended for use by media development implementers (such as Internews), media outlets, donors, technologists and research partners." (Publisher description)
more
"The paper explores what news companies with reader revenue models are doing through structured interviews with 26 media executives from 15 news organisations. Some of these outlets run digital subscriptions. Others have reader revenue models with a less transactional value proposition. Most of them
...
are based in Spain and the United Kingdom. Some are based in other European countries such as Denmark, Sweden, Italy and France. The paper doesn’t analyze either the virtues of different pay models or the price of the offerings of every particular newspaper. Its main goal is to explain the strategies news outlets are applying to deal with the profound changes required by a subscription business in the hope that some could be used by other news organisations elsewhere." (https://reutersinstitute.politics.ox.ac.uk)
more
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f
...
rom other European countries. The results show a progressive shift towards a member-funded model, while news outlets try to reduce their dependence on advertising. However, the three European natives seem to be more advanced compared to the Spanish cases as these remain still dependent on advertising revenues to stand upright. Furthermore, two models of participation stand out: the user community and, in particular, the model of collaboration networks. Nevertheless, the study reveals how the analyzed European news outlets are changing the role of the reader through innovative forms of participatory interactivity." (Abstract)
more
"Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt sowohl nach den Gründen für fehlende Zahlungsbereitschaft als auch danach, warum und wofür gezahlt wird. Auch wenn die Grundtendenz einer stark ausgeprägten Gratismentalität gegenüber digitaljournalistischen In
...
halten nicht überrascht, zeigt sich ein beim Musik- und Serienkonsum über die letzten Jahre erlerntes Verhalten: Nutzerinnen und Nutzer wünschen sich eine Art Netflix oder Spotify für Journalismus – zu vergleichbaren Preis- und Vertragsbedingungen. Im Sinne einer nutzerzentrierten Ausgestaltung von Paid-Content-Angeboten eröffnen die Autoren innovative Blickwinkel auf neuartige Plattformmodelle und geben empirisch basierte Handlungsempfehlungen mit Relevanz sowohl für die Wissenschaft als auch für die Medienpraxis. Die mangelnde intrinsische Motivation zur Zahlung nimmt Medienunternehmerinnen und -unternehmer in die Pflicht – egal, ob sie bereits am Markt etabliert sind oder neu gründen. Die vorliegende Studie bietet dazu eine Fülle von Ansatzpunkten." (Vorwort, Seite 5)
more
"Durante la pandemia de COVID-19, el 57% de los lectores de medios digitales en Argentina, Brazil, Colombia y Mexico ha aumentado su consumo de noticias. El 90% de los consumidores está accediendo a las noticias digitales por lo menos dos veces a la semana y el 78% por lo menos una vez al día. Las
...
plataformas digitales ahora representan más de la mitad (53%) de todos los contenidos de noticias a los que se accede, lo que evidencia la creciente expansión de las plataformas digitales como las principales fuentes de noticias e información. En promedio, el 13% de los consumidores encuestados paga actualmente por lo menos por una suscripción o servicio de noticias. Aunque a primera vista modestas, estas cifras muestran que la predisposición a pagar por noticias digitales entre los consumidores es mayor que en algunos otros países, incluidos mercados establecidos como el Reino Unido (8%) y Alemania (10%) y no está muy lejos de los EE. UU. (20%). Para los consumidores que actualmente están suscriptos, dos de los factores más importantes a la hora de pagar son la capacidad de proporcionar un contenido de alta calidad (36%) y la credibilidad del medio de comunicación como fuente de información seria y fiable (34%). Además, la metodología MaxDiff encontró que para todos los encuestados, incluidos los que no pagan actualmente por las noticias, la independencia de los medios de comunicación de los poderes de turno se encuentra entre los factores más importantes." (Principales hallazgos, página 10-12)
more
"Direkte Förderung: In Dänemark, Italien, Kanada, Luxemburg, Norwegen und Schweden existiert eine direkte Produktionsförderung für textbasierten Onlinejournalismus, in Finnland zumindest eine für Publikationen in Minderheitensprachen, in Frankreich für Lokalmedien. Eine wirklich konvergente di
...
rekte Produktionsförderung (Audio, Video und Text; online und offline) stellt bisher die Ausnahme dar (Schweden und teilweise Kanada). Neben der direkten Förderung des eigentlichen Betriebs von Medien gibt es in fast allen untersuchten Mediensystemen auch eine direkte Projektförderung (für Innovationen und digitale Transformation, Start-ups und/oder journalistische Recherchen). Indirekte Förderung: In allen untersuchten Mediensystemen profitiert die gedruckte und elektronische Presse von einer Mehrwertsteuerreduktion oder -befreiung. Ferner existieren zahlreiche weitere indirekte Fördermassnahmen (bspw. Steuerabzüge, Unterstützung von Aus- und Weiterbildung, Selbstregulierung und/oder Nachrichtenagenturen)." (Executive summary)
more
"The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low tr
...
ust, and rising concern about misinformation have been a backdrop against which journalists, editors, politicians, and public health officials have been battling to reach ordinary people with key messages over the last few months. We know that this crisis has substantially increased the amount and frequency of news consumption as well as influenced attitudes to the news media, at least temporarily. We’ve captured this in a second set of polling data collected in April when the crisis was at its peak in some countries. This has helped us to see the impact of the crisis in terms of sources of news and also reminded us of the critical role that the news media play at times of national crisis, including documenting that people who rely on news media are better informed about the virus than those who do not. While many media companies have been enjoying record audience figures, news fatigue is also setting in, and the short-term and long-term economic impact of the crisis is likely to be profound – advertising budgets are slashed and a recession looms, threatening news media, some of whom are struggling with adapting to a changing world. Against this background, this year’s report also focuses on the shift towards paying for online news in many countries across the world, with detailed analysis of progress in three countries (the UK, USA, and Norway). This year, our report carries important data about the extent to which people value and trust local news, perhaps the sector most vulnerable to the economic shocks that will inevitably follow the health crisis itself. And we also explore the way people access news about climate change as well as attitudes to media coverage for the first time." (Foreword)
more
"This book explores the different ways Francophone research on news media has faced the challenges of dependence and independence from three complementary perspectives. The first is economics - how can sustainable business models be developed and to what extent can crowdfunding help to maintain the
...
financial and editorial independence of newsrooms? Secondly, in a time where the role of journalism in the public sphere is more questioned than ever, the authors evaluate to what extent news media can embody the needs of their readers. Thirdly, the authors consider the historical and political context of publication in the light of the 'Arab Spring'. This book deals with major, contemporary evolutions of news media, bringing together research that considers the media in France, Canada, and the Arab region (notably Tunisia, Algeria, Morocco, and Egypt). Using numerous case studies, this book helps to define how complex the question of independence is today." (Publisher description)
more
"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups
...
from 18 different countries wished they had when they first started out. It includes lessons learned, advice for successful growth and perhaps most importantly, how to sustain a startup's success. The handbook presents a three-step approach: the start phase, growth phase and the media viability phase. It highlights an approach that focuses not only on revenue streams — an area that many startups put too much emphasis on — but aspects of the business such as human resources and audience engagement, which are crucial for achieving media viability. Each chapter of the handbook explores one of the three steps in depth. In the first chapter, we hear from six startups in the Middle East and North Africa (MENA). They share their experiences of turning an idea into a reality and share the knowledge they learned during the start phase focusing on revenue streams, audience engagement, collaboration and donors' motives. In chapter two, seven startups from the Asia region dive into structure and growth. There is a particular focus on diversifying revenue streams, staffing and internal organization, identifying a core mission and capitalizing on your strengths. Chapter three features eight startups from Latin American countries who impart their knowledge on sustaining the success they have achieved. It rounds up the important lessons that digital media entrepreneurs should carry with them at all times. Community building, producing a quality product and involving the whole team in decision making processes are key." (Publisher description)
more
"Three years after writing the report Publishing for Peanuts, in which we surveyed 35 media startups mostly from the Global South, we decided to go back and see how the outlets had fared. Our area of interest in 2015 was small-to-medium size independent media outlets with a track record of consisten
...
tly producing credible content independently of state and mainstream media in the countries in which they were operating. ‘Startup’ describes their work practices but, in fact, some of those we interviewed had been in operation for many years but may have undergone a relaunch or adapted to new circumstances following a political event. Those “Global Muckraker” outlets remained our focus in 2018. As questions about media viability remain unanswered we wanted to understand the experiences of journalists in the Global South. Returning to the 35 outlets, we found three had failed, and six had been seriously reconfigured or renamed [...] Our key findings: Financial survival is the biggest worry for the media outlets we profiled, followed by political risk and physical safety. The outlets remain dependent on donors. Advertising is hard to come by and raising funding from audiences has proven difficult. Donors need to accept this reality and be willing to commit to long-term support for outlets creating a public good. The grim political climate, rise of right-wing demagogues and attacks on the media have made the outlets feel appreciated in many countries. They recounted tales of support and encouragement from their audiences. But this sentiment does not translate into sustainable forms of funding. The outlets have professionalized in the sense that many now have accounting software, bookkeepers and full-time staff working on grant writing. But many still rely on unpaid contributors and some use office space that was provided for free or rented at a discount. There is a strong correlation between employing a full-time marketing staffer and generating revenue ..." (Executive summary)
more
"This research is based on the belief that there is no journalism crisis, but a business model one. So, learning from successful experiences that innovate in the business is the first step towards building a healthier media landscape in other countries. During this paper I will focus specially in tw
...
o European news startups launched in the last 11 years which betted for audience support and up to date have succeeded in reaching a very influential position in the media landscape of their countries. Both are economically profitable as well. They are Eldiario.es from Spain and Mediapart from France. Founded by experienced and already well-known journalists, both news outlets are ranked in the top 10 most frequently visited websites in their countries (competing with legacy media brands from all platforms). They are also in the top three in terms of trust, according to the 2019 DNR. They have constantly increased their newsrooms and multiplied more than five time their budgets since launching. They published scoops that dominated news agenda and lead to resignations to high members of each national government." (Page 7)
more
"Despite the efforts of the news industry, we find only a small increase in the numbers paying for any online news – whether by subscription, membership, or donation. Growth is limited to a handful of countries mainly in the Nordic region (Norway 34%, Sweden 27%) while the number paying in the US
...
(16%) remains stable after a big jump in 2017. • Even in countries with higher levels of payment, the vast majority only have ONE online subscription – suggesting that ‘winner takes all’ dynamics are likely to be important. One encouraging development though is that most payments are now ‘ongoing’, rather than one-offs. In some countries, subscription fatigue may also be setting in, with the majority preferring to spend their limited budget on entertainment (Netflix/Spotify) rather than news. With many seeing news as a ‘chore’, publishers may struggle to substantially increase the market for high-priced ‘single title’ subscriptions. As more publishers launch pay models, over two-thirds (70%) of our sample in Norway and half (50%) in the United States now come across one or more barriers each week when trying to read online news. In many countries, people are spending less time with Facebook and more time with WhatsApp and Instagram than this time last year. Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news. Social communication around news is becoming more private as messaging apps continue to grow everywhere. WhatsApp has become a primary network for discussing and sharing news in non-Western countries like Brazil (53%) Malaysia (50%), and South Africa (49%). People in these countries are also far more likely than in the West to be part of large WhatsApp groups with people they don’t know – a trend that reflects how messaging applications can be used to easily share information at scale, potentially encouraging the spread of misinformation. Public and private Facebook Groups discussing news and politics have become popular in Turkey (29%) and Brazil (22%) but are much less used in Western countries such as Canada (7%) or Australia (7%). Concern about misinformation and disinformation remains high despite efforts by platforms and publishers to build public confidence. In Brazil 85% agree with a statement that they are worried about what is real and fake on the internet." (Summary, page 9)
more
"Lo cierto es que después de muchas experiencias tipo ensayo-error hemos concluido que no existe un decálogo infalible para el éxito en el emprendimiento digital periodístico. Y que la viralidad es una mujer vestida de sol y en esa medida es mejor dejarte impactar por sus rayos que acercarte dem
...
asiado a su ser. Este libro está en plena armonía con esta máxima y por eso vale la pena leerlo. No tiene secretos nunca antes revelados, solo es un conjunto de relatos inspiradores y de cifras que dan luces muy valiosas en estos tiempos de la fiebre de trending topics, es decir: de oscuridad. Quienes lo lean probablemente no multiplicarán sus seguidores y su condición de influenciadores se seguirá agotando en el momento mismo en el que no son capaces de influenciar a su pareja para decidir de qué color tapizar los muebles de las sala. Tampoco terminarán incluidos en el Sisben de los ricos del ministro Carrasquilla, pero sí es muy posible que logren tener claro qué es lo que quieren. Y eso es lo más importante en el mundo." (Cubierta del libro)
more
"El libro recopila los reportajes de la serie “Innovadores en el Periodismo Latinoamericano”, publicada en el blog del Centro Knight entre los meses de diciembre de 2017 y abril de 2018. Además, ofrece consejos prácticos sobre innovación periodística digital sobre distintos temas." (Página
...
1)
more
"When Wyborcza.pl was launched back in 2008, besides its quality, one of the best things about it was that its content was freely accessible. Once the paywall was up in 2012, the publisher had to find a way to present this content differently. According to Bregula, this was the most important task w
...
hen they introduced the paywall: audiences had to understand what was unique about content if they have to pay for it. This could be more reporting on local news or expanded foreign news coverage. Moreover, Gazeta Wyborzca learned that readers tend to pay if the coverage is relevant to them." (Page 12) - "Implementing a paywall at a time of severe financial pressure saved the site from closure (or reliance of foreign donors) and allowed Malaysiakini to grow into a stable, popular and important media presence. Advertising revenue only overtook subscription revenue eight years after the paywall was implemented [...] Underlying the success of this paywall is Malaysiakini’s uniqueness in providing independent news within a partially unfree media context. As such, the case of Malaysiakini’s paywall must be understood within the movements of wider political and ideological processes." (Page 24)
more
"This book was presented in April 2018 at the 11th Iberian American Colloquium on Digital Journalism, organized by the Knight Center for Journalism in the Americas at the University of Texas at Austin. The book compiles reports from the series “Innovators in Latin American Journalism,” published
...
on the Knight Center’s blog from December 2017 to April 2018. Additionally, it offers practical advice from Latin American journalists on themes including crowdfunding, design thinking, revenue and transnational collaboration." (Title page)
more
"Newspapers have come a long way since youngsters hawked the latest edition on street corners or metal boxes collected coins from anonymous visitors sucked in by a juicy headline. Today’s publishers need to be much more savvy about distribution, getting their arms around who their customers are, w
...
hat makes them pay, and how to drive the right behaviors across a varied and complex online landscape. That means applying new technologies, adopting a “test and learn” way of thinking and going where the data leads them. Gone are the days when success could be measured by how many million unique visitors a website has in a month, especially when the vast majority of those come once, never to be seen again. In a few years time, the playbook may have changed. But keeping up with the fast-moving technology world is no longer an option, it’s an imperative for survival in the digital age." (Conclusion)
more