"Der Offene Kanal Gera - erster offener Fernsehkanal in Ostdeutschland - wird in diesem Buch anhand der Kriterien Wahrnehmung, Nutzung und Bewertung analysiert. Im Ergebnis zeigt sich, dass sich der Sender als lokales und kulturelles Bürgermedium etabliert hat. Er ist für viele Geraer Bürger zu e
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inem festen Bestandteil der Medienlandschaft geworden." (Verlagsbeschreibung)
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"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historica
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l research, comparative research and participant observation." (Publisher description)
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"Recognizing that policy decisions are typically made under pressure of time and on the basis of incomplete data or with limited resources with which to obtain information, the authors provide guidance on how to locate, evaluate and use relevant information, fast. This book is essential reading for
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development managers in NGOs and public sector agencies and students of development management and development studies more generally." (Catalogue Intermediate Technology Publications 2000)
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"The first part of this book is concerned mainly with theoretical issues, and deals with the use of images in anthropology, sociology and psychology. The second section focuses on image-oriented qualitative research methodology, while the final part of the book is devoted to more practical concerns,
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presenting discussions of how researchers in different academic contexts have used and applied images in their own work." (European Journal of Communication 14:1, 1999)
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"A highly practical guide for development workers which aims to help them evaluate and monitor their work in a systematic way. It covers the whole process of assessment, monitoring, review and evaluation of development programmes." (Catalogue Intermediate Technology Publications 2000)
"The advantages and disadvantages of a wide range of research methods are assessed, and guidance is given on how to decide exactly what information is necessary, and how to obtain it, given the resources of time, personnel, and money available. Illustrated with actual examples from the experience of
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Oxfam and other development agencies, the book is intended to demystify research and to explain how it can be effectively incorporated into the development project cycle, even in small-scale, low-cost development programmes." (Oxfam website)
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Describes simple, low-cost techniques for the effective collection of social and economic information, addressing such issues as study design, management and information, fieldworker selection, training and supervision.
"This book focuses on designing audience-responsive messages for use in developing countries. Author Bella Mody explains an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. The introductory background against which the author review
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s the research on media effects is a historical discussion of the origins and nature of media use in national development. Mody then presents audience research as a systematic device for the involvement of message receivers in decisions concerning message design. In short, the audience contributes to and tests what the message needs to say and how it is delivered. This volume, focused on instruction for development and communication planners, as well as media workers, proposes first listening to the audience so as to determine which information the audience needs and in what form they can process it most effectively and, then, pretesting messages before they are produced in their final form." (Website Communication Initiative, 11/2007)
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