"Chapter 1 describes the current, critical situation public media finds itself in, especially in Central and Eastern Europe. Twenty years after the regime changes, the current trend in media politics can be best described as a “counter-reformation” rather than a progressive transition. Many publ
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ic media organisations are further away from stable and sound operation than ever, some of them teetering continuously on the brink of collapse. In a mix of cause and effect, this dire situation manifests itself in lack of funding, dearth of status among the public, a creative brain drain and waning program quality, quantity and variety. At the same time, the whole media sector comes under increasing economic pressure that is fuelled by the impact of both digitalisation and a concurrent world financial crisis. In chapter 2 the remit of public media is discussed, with a special emphasis on scrutinising the thesis of universal objectives versus the necessity to provide an acceptable level of programming diversity. Chapter 3 contains the three constitutional pillars of media regulation as identifi ed by the authors: governance, funding and access. The suggestion being that the malfunctioning of just one of these three elements would cause the disintegration of the whole system." (Page 8)
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"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
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rough to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice." (Back cover)
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"The manual has been designed as a resource for teachers or educators interested in using visual images to promote interactive discussion and critical thinking amongst young people about racism and discrimination. The resource can be used within diverse educational settings and is most appropriate f
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or use with young people above the age of twelve. Each poster is accompanied by key learning points as well as several interesting facts or pieces of information which are intended to be used to provoke further discussion. Related human rights touched upon by each poster are also provided from the Universal Declaration of Human Rights. Wherever possible we have included a short interactive activity that can be carried out with students or a series of suggested questions to ask, in order to introduce the topic of each poster." (Introduction)
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"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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arketing perspective." (Publisher description)
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"Advocacy, communication, and social mobilization (ACSM) refers to a set of interventions that supports tuberculosis (TB) control goals and objectives at international, national, and local levels. These include advocating for sufficient resources, promoting healthy behaviors and attitudes, and engag
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ing affected communities in the fight against TB. ACSM activities also can battle stigma, correct misconceptions about TB, and identify new funding mechanisms to support TB control—all of which are essential to sustaining and increasing the gains that we have made in TB control over the past several decades. This curriculum is designed for training TB control professionals and civil society activists at national and local levels who are involved in ACSM efforts. It is designed to provide countrylevel staff with the specific knowledge and skills to plan, implement, and evaluate effective ACSM interventions linked to specific TB control objectives. The curriculum structure and methodologies proposed by PATH were approved by the Stop TB Partnership ACSM Country Level Core Group members for global use. The original version of the curriculum was significantly refined and modified in response to partners’ comments and to meet participants’ needs." (Introduction, page 2)
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"Developmental evaluation offers a powerful approach to monitoring and supporting social innovations by working in partnership with program decision makers. In this book, eminent authority Michael Quinn Patton shows how to conduct evaluations within a developmental evaluation framework. Patton draws
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on insights about complex dynamic systems, uncertainty, nonlinearity, and emergence. He illustrates how developmental evaluation can be used for a range of purposes: ongoing program development, adapting effective principles of practice to local contexts, generating innovations and taking them to scale, and facilitating rapid response in crisis situations. Students and practicing evaluators will appreciate the book's extensive case examples and stories, cartoons, clear writing style, "closer look" sidebars, and summary tables." (Publisher description)
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"This book off ers an accessible introduction to the topic of impact evaluation and its practice in development. Although the book is geared principally toward development practitioners and policy makers, we trust that it will be a valuable resource for students and others interested in impact evalu
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ation. Prospective impact evaluations assess whether or not a program has achieved its intended results or test alternative strategies for achieving those results. We consider that more and better impact evaluations will help strengthen the evidence base for development policies and programs around the world. Our hope is that if governments and development practitioners can make policy decisions based on evidence—including evidence generated through impact evaluation—development resources will be spent more eff ectively to reduce poverty and improve people’s lives. The three parts in this handbook provide a nontechnical introduction to impact evaluations, discussing what to evaluate and why in part 1; how to evaluate in part 2; and how to implement an evaluation in part 3. These elements are the basic tools needed to successfully carry out an impact evaluation. The approach to impact evaluation in this book is largely intuitive, and we attempt to minimize technical notation. We provide the reader with a core set of impact evaluation tools—the concepts and methods that underpin any impact evaluation—and discuss their application to real-world development operations. The methods are drawn directly from applied research in the social sciences and share many commonalities with research methods used in the natural sciences. In this sense, impact evaluation brings the empirical research tools widely used in economics and other social sciences together with the operational and political-economy realities of policy implementation and development practice.
From a methodological standpoint, our approach to impact evaluation is largely pragmatic: we think that the most appropriate methods should be identified to fit the operational context, and not the other way around. This is best achieved at the outset of a program, through the design of prospective impact evaluations that are built into the project’s implementation. We argue that gaining consensus among key stakeholders and identifying an evaluation design that fits the political and operational context are as important as the method itself. We also believe strongly that impact evaluations should be candid about their limitations and caveats. Finally, we strongly encourage policy makers and program managers to consider impact evaluations in a logical framework that clearly sets out the causal pathways by which a program works to produce outputs and influence final outcomes, and to combine impact evaluations with monitoring and complementary evaluation approaches to gain a full picture of performance." (Preface)
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"The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results. Going beyond the familiar limits of the sector, this volume also illustrates how tools and approaches lo
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ng in use in the corporate sector can be of great analytical and practical use to nonprofit, philanthropic, and governmental organizations." (Publisher description)
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« De l’énergie pour les radios » est un guide sur la gestion de l’énergie pour les radios communautaires et locales. Ce guide se veut un outil pour les directeurs et les responsables des stations de radio confrontés à la question de l’alimentation énergétique de leurs stations. Il les
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aidera à comprendre le b.a.ba des diverses sources et technologies d’énergie, en particulier les générateurs, les éoliennes, les systèmes hydrauliques, solaires et hybrides. Ce guide attire aussi l’attention sur toute une série d’aspects et de questions incontournables pour parvenir à des « décisions éclairées », en particulier l’évaluation des besoins énergétiques, le stockae, la protection et la régulation. Il inclut des feuilles de calcul pour l’évaluation des besoins énergétiques et la comparaison entre les divers systèmes et sources d’énergies." (www.cameco.org)
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"Die Broschüre informiert anschaulich über die Rechte der Hörer, Zuschauer und Internetnutzer und zeigt gleichzeitig auf, wie und auf welchem Weg Kritik zu einzelnen Angeboten geäußert werden kann. Sie beantwortet hierzu Fragen wie: „Wann werden Menschenwürde und Persönlichkeitsrechte verle
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tzt?“, „Wie viel Werbung darf im Fernsehen gezeigt werden?“, „Was kann ich tun, wenn ich bedenkliche Inhalte auf Internetseiten finde?“. Dabei zeigt sie sowohl juristische Grundlagen als auch konkrete Handlungsmöglichkeiten für den Nutzer auf. Hierzu werden, neben relevanten Paragraphen, auch gängige Rechtsbegriffe anschaulich erklärt und verschiedene rechtliche Instrumente vorgestellt, die dem Mediennutzer zur Verfügung stehen. Zudem wird erläutert, welche Institutionen bei Rechtsverletzungen Adressaten einer Beschwerde oder eines Hinweises sein können und inwiefern Plattformen wie Internetforen und Weblogs dazu genutzt werden können, Kritik und Hinweise zu platzieren und damit den öffentlichen Diskurs anzuregen. Die vorliegende überarbeitete Fassung der Broschüre erklärt anschaulich die aktuellen Entwicklungen beispielsweise im Bereich der Werbung. Die zunehmende Crossmedialität führt zu immer neuen Erscheinungsformen von Werbung im Internet und in Computerspielen. Werbung ist damit zu einem zentralen Bestandteil der Lebenswirklichkeit, insbesondere von Heranwachsenden, geworden. Auch das Thema Datenschutz in sozialen Netzwerken ist sensibel und wurde mit aufgenommen." (Vorwort, Seite 6-7)
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"This guide will take you through the essential steps for designing an evaluation of your community information project. These steps explain what to do and consider at different stages of the evaluation process: 1. Describe your project and identify your target audience. 2. Identify the evaluation
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s purpose and key questions. 3. Design the evaluation using effective methods. 4. Communicate and report the evaluation findings to make decisions and take action. We have included tips, tools and examples from community information projects that are currently being implemented by several grantees of the John S. and James L. Knight Foundation’s Community Information Challenge (KCIC)." (Introduction, page 4)
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"This Youth Radio Toolkit will help refresh your radio knowledge. We will help you produce your own radio show, from start to finish. We’ll begin with choosing a topic, researching, recording and wrapping up with learning how to get your show out there in the community. In this toolkit, we’ve pu
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t together all the important elements of making a good radio show: radio skills recap; how to prepare for your radio show; how to produce the content for the show; what to do when you’re live on air; how to get your show out there; eight sample radio shows." (Page 4)
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