"Die Zukunft des Journalismus ist crossmedial: Reporter schreiben einen Bericht für ihre Zeitung, drehen beim Termin vor Ort ein kurzes Video für das verlagseigene Fernsehen und formulieren auch noch den Teaser für den Webauftritt. Crossmedia ist aber keine 1:1-Reproduktion von Inhalten in versch
...
iedenen Medien – es bedeutet vielmehr, dass man sich über den richtigen Content im richtigen Kontext Gedanken machen muss. Wie dies geht, zeigt der Autor in diesem Buch systematisch und anhand von zahlreichen Beispielen aus der Praxis. Er holt die Journalisten in Zeitungen, Radio, Fernsehen oder Internet ab und vermittelt ihnen die notwendigen Kenntnisse, die sie benötigen, um über die Mediengrenzen hinweg zu publizieren und Texte, Fotos, Audios und Videos miteinander zu vernetzen. Dabei geht es nicht nur um neue Technologien, sondern darum, die angemessenen journalistischen Darstellungs- und Stilmittel für die jeweilige Zielgruppe einzusetzen. Die zweite Auflage wurde überarbeitet und um ein Kapitel zum Thema »Soziale Netzwerke« bzw. »Soziale Medien« erweitert." (Verlagsbeschreibung)
more
"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
...
first three chapters review basic communication concepts, from analyzing your audience to building a storyline. Chapters 4 and 5 shift the focus from conceptual to practical by introducing guidelines for presenting data, as well as the Organize, Plan, Test, and Integrate (OPT-In) framework developed by the textbook’s authors to aid in planning and executing data-related communications. Chapters 6 and 7 focus on the application of concepts and the OPT-In framework to the real world in scenarios, such as crisis situations or advocacy. The ultimate goal of this workbook—and the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press'—is to help you select and communicate quantitative data in ways lay audiences can understand. You will gain the most from this workbook by reviewing its contents in concert with the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', making note of the tips and guidelines it presents, and completing the practical exercises beginning in Chapter 3 to ensure your understanding of the concepts and ability to successfully apply them." (How to use this workbook)
more
"Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from
...
how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring!Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/978024052224." (Publisher description)
more
"In April 2006, the World Federation of Science Journalists (WFSJ) embarked on a three-year journey in peer to peer mentoring. Through Project SjCOOP (Science journalism COOPeration), 16 experienced science journalists from 15 African, Arab, European and North American countries became companions to
...
sixty of their colleagues in 33 African and Arab countries for two years. It was essentially a mentoring project at a distance, across multiple cultures, across countries and continents. The SjCOOP project led to the creation of seven associations of science journalists and made African and Arab science journalists true partners in the international community of science journalism. In this guidebook, Kathryn O’Hara, who gave the initial training in mentoring to the SjCOOP mentors, shares the lessons learned in the mentoring process and looks into the complex mentor-mentee relationship which is always full of surprises." (Foreword, page 3)
more
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
...
th an understanding of the role of communication, while several case studies exemplify communication for accountability in developing countries. The guide proposes a training structure and provides training materials as well as exercises." (Back cover)
more
"This Media Toolkit for Local Governance in Lesotho is designed to encourage media coverage of news and events in Lesotho’s rural areas at local government level. According to the publication, to improve such media coverage there is a need to focus both on the providers and the collectors of news.
...
The first part of the toolkit focuses on journalists covering local governance-related news items. It is intended as a workbook for journalists at community and district levels throughout the country so that media coverage enhances people’s understanding of the local government system. The second part is intended for local government officials and non-governmental organsiations, assisting them to make more effective use of the media to achieve their objectives." (www.comminit.com, June 15, 2012)
more
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
...
expert knowledge and practical research from academics and scholars and practitioners in the field, culled and enriched from CommGAP’s series of global dialogue on key governance issues." (Back cover)
more
"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als
...
o discovering the tradition of storytelling. Spaulding covers a wide array of important storytelling elements, from advice on choosing, learning, and presenting the stories to discussions on the importance of storytelling through human history and its continued significance today. This book includes an annotated list of stories, as well as a bibliography of collections and a brief list of recommendations for online sources." (Publisher description)
more
"Das Buch führt anhand konkreter Vorgehensweisen in die Diskussion und Praxis der Triangulation ein. Es zeichnet Ursprung und Geschichte des Konzepts sowie kritische Diskussionen nach. Triangulation sollte sich nicht in der reinen Verbindung von Methoden erschöpfen. Erst in der Verknüpfung deren
...
theoretischer Hintergründe entfaltet sie ihr Potential. An praktischen Beispielen wird die Triangulation verschiedener qualitativer und von qualitativen mit quantitativen Methoden dargestellt. Ausgewählte Studien mit diesen Formen werden vorgestellt, um die Beurteilung des Nutzens und des Aufwandes von Triangulation zu erleichtern. Praktische Durchführungsprobleme von Triangulationsstudien werden als Leitfaden für Studierende behandelt. Die Bedeutung von Triangulation als Kriterium qualitativer Forschung, in der Verallgemeinerung und als Mittel der Erkenntnis wird an ihrer Verwendung in den unterschiedlichen Schritten des Forschungsprozesses verdeutlicht." (Publisher description)
more
"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating
...
de televisión, como se calcula, cuales son los diferentes aspectos de análisis, y cómo se utiliza, tanto desde el punto de vista de un medio televisivo emisor, como desde la perspectiva de un anunciante o agencia de publicidad. Por el otro lado, relatar todo lo que he aprendido en estos años: el mundo que gira en torno al rating, los mitos, prejuicios, verdades y mentiras sobre las diferentes metodologías de medición, muchas veces erroneamente idealizadas y otras injustamente criticadas. Así como también la calidad de las instituciones que realizan las mediciones. En otras palabras, explicar con propiedad lo estrictamente técnico y profesional, y alternarlo con la historia - tal como la he venido recopilando en mi memoria durante todos estos años - de como ha sido el camino recorrido por las empresas que se dedicaron a medir y comercializar el índice y el tortuoso mundo que rodea al rating." (Prólogo, página 9-10)
more
"Esta publicación comparte algunas perspectivas para acercarse desde los proyectos de las radios comunitarias, alternativas, populares a los aspectos principales de las configuraciones mediáticas contemporáneas. Al mismo tiempo, sistematiza algunas herramientas específicas para incorporar las ll
...
amadas nuevas tecnologías al quehacer radiofónico. Nos propusimos construir un recorrido que ponga en relación el proyecto político comunicacional de las radios comunitarias con una gestión viable y sostenible de las comunicaciones digitales. Ni las perspectivas ni las herramientas son las únicas posibles. Invitamos a todas y a todos a discutirlas, debatirlas, re-escribirlas, completarlas. A inventar otras. Y después compartirlas." (Page 4)
more
"This manual describes the process for starting a local radio station—the organization of community support and planning, equipment needs, programming strategies, business growth and sustainability and journalistic ethics and standards. This manual does not insist that you follow a set of rules to
...
start and operate a station. But it does offer important guidelines about what things you might think about, why they are important and how you can learn from the experiences of other communities in other parts of Afghanistan and the world. There’s information in this manual for community supporters, station managers, reporters, technicians and other workers, and you can give copies of this manual to them." (Page 7)
more