"The evaluation approach presented here is particularly relevant to process evaluations in which the aim is to assess the program implementation process. This methodology has been used in programs in a number of countries and found very effective. The evaluation methodology focuses on the analysis o
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f program activities and strategies, which have been implemented and on the development of “lessons learned” which can be applied in the future. Given this orientation, it is particularly well suited for use in mid-term evaluations of ongoing programs. The concept of a “participatory evaluation methodology,” used here, implies that program implementers are actively involved in all steps of the evaluation process. While participatory approaches are currently very popular in development programs, it is my belief that participation is effective only when the aim of the participation is clear and when a process to structure and channel that participation is clearly defined. This manual describes a simple and straightforward way in which program stakeholders can be involved in planning and carrying out a program evaluation. The success of a participatory evaluation depends largely on the experience and skills of the evaluation coordinator who is responsible for both designing and facilitating the exercise. This is a very challenging and demanding role and for this reason the coordinator must be carefully chosen. He/she can be an outside consultant or someone from a partner organization, depending upon where the required expertise can be found." (Introduction)
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"This marketing guide, therefore, introduces librarians and information professionals to marketing concepts and approaches, helps them to adopt a marketing orientation, and provides them with a step-by-step approach to developing marketing strategies and plans for their libraries or information cent
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res. The guide contains nine chapters and two cases studies." (Preface)
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"This is a practical guide to producing the kind of radio programmes which will make listeners stop and think about HIV/AIDS and how they can help reduce the risk of infection. In 1998 AIDS killed 1.4 million people and left 6 million orphans in Eastern and Southern Africa alone. Lack of information
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is a key reason behind the spread of the disease. RADIO AND HIV/AIDS is an attempt to make a difference by providing a practical and inexpensive communications methodology for media and HIV/AIDS workers. It is illustrated with examples of successful HIV/AIDS radio programming from many parts of the world. The handbook will also be of interest to NGO managers, policy makers and communications advisors in the field of HIV/AIDS prevention and health education in general. RADIO AND HIV/AIDS: MAKING A DIFFERENCE uses a step by step approach, and includes sections on planning, researching, designing, producing and evaluating radio programmes. It also has a section on training in the use of mass media for awareness raising, and includes advice on how to approach funders for small grants. It advocates a participatory approach to communications, in which the listeners can voice their needs in the initial research stage, take an important part in the programmes and finally have an input into their evaluation." (Back cover)
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"The tools and tips of this handbook go beyond measuring the impact of programmes, products and services by integrating techniques of formative assessment, in which the assessment team helps the organization become more effective in meeting its goals. The model is flexible and adaptable to any type
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or size of organization. This book will be of use to any organization that is initiating a process of self-assessment, internal change, or strategic planning. It will particularly appeal to academics and professionals involved in organizational development and evaluation." (Catalogue Intermediate Technology Publications 2000)
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"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta
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miento, presentando una guía paso a paso para planificar y ejecutar actividades de comunicación y vincular cada paso con el ciclo de proyectos del Banco. El manual contiene una serie de módulos prácticos, incluyendo: enfoques de investigación en comunicación para proyectos del Banco; guía de indicadores en comunicación; ejemplos de términos de referencia para consultores del Banco y de Prestatarios; preguntas guía para evaluar la capacidad de la organización; ejemplo de presupuesto y de plan de ejecución; estudios de caso de las prácticas óptimas en comunicación para el cambio en el comportamiento." (Prefacio, página 5)
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"Local Media Support‘ (LMS) presents a study of current status with regard to support of local media as part of humanitarian or developmental assistance programmes. Based on this, a proposed framework for the assessment of projects and programmes in this field is developed. The report is divided i
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nto four chapters: Chapter 1 clarifies key concepts and how the report understands the nature and role of media in society [...] Chapter 2 outlines and discusses the actors and activities now associated with international LMS [...] Chapter 3 provides a framework for structuring or categorising LMS activities. Three partially cornplementary categories are suggested [...] Based on the three objective-based categories proposed in Chapter 3, Chapter 4 develops a detailed framework for the assessment and evaluation of LMS activities." (Summary, page 7-8)
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"This manual provides a wide range of the latest know how about social change with regard to water supply, environment and sanitation programmes. The focus is on sound principles in programme communication. It intends to provide guidance on how to incorporate adequate communication and behaviour cha
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nge approaches in water and environmental sanitation programmes. The emphasis lies on the development of practices by individuals and communities that will be sustainable throughout a lifetime." (https://www.ircwash.org/resources)
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"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed
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toward trainers with substantial experience and a commitment to participatory methodologies. Less experienced trainers are urged to review Training Trainers for Development: Conducting a Workshop on Participatory Training Techniques (1995)." (Introduction, page 1)
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