"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
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sten sozialen Netzwerke haben und wo ihre Schwerpunkte für das Marketing liegen." (Verlagsbeschreibung)
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"This document takes an in-depth look at the conversion to 100% solar power operation at a small community radio station called Mayardit FM in Turalei, South Sudan. Since the installation of the solar system in March 2016, the station has operated on 100% solar power (including its transmission), br
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oadcasting up to 16 hours a day, every day of the week. To date, the system has had zero downtime. This report was written to share learning with others who may be considering whether solar power would be suitable for their station(s). The first section describes the South Sudan context, background, and purpose of the project. The second section provides a case study of the solar power conversion at Mayardit FM, including technical specifications, user-centered design considerations, costings, and lessons learned from the first months of operation. The third section serves as a “how to” manual, which can be used by anyone interested in designing a solar system and weighing its feasibility for their own radio station." (Executive summary)
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"This ebook is designed to be a primer to provide everything you need to know about social media and how to use it effectively in your community. You’ll learn: why social media matters in today’s ministry environment; how to build a social media ministry team; how to develop a social media plan;
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what makes good social media content; how social media algorithms work (and why that matters); how to optimize your mobile app for social media." (Page 3)
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"The aim of this handbook is to provide civil society campaigners with the knowledge and skills they need to undertake high quality counter-narrative campaign evaluations. It presents model frameworks and case studies of successful counter-narrative M&E, as well as a range of useful tools and resour
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ces that counter-narrative campaigners can use to support their M&E efforts, including: A description of key metrics and how to interpret them; An explanation of various research methods that can be used in online M&E; Guidance on potential risks and ethical considerations for counter-narrative M&E; A flexible M&E framework that can provide a starting point for evaluation planning; Three case study examples of high quality counter-narrative campaign evaluations; A glossary of key M&E terms; • An index of useful online M&E tools." (Page 3)
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"Ce guide a pour objectif de fournir aux journalistes formés un support de communication adapté et efficace, leur permettant de diffuser des messages sur les problèmes prioritaires de santé en Guinée. Il doit également leur donner le même niveau d’information et des messages harmonisés sur
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les thématiques évoquées. Grâce à cet outil, les journalistes aborderont plus facilement ces questions avec des messages précis, clairs et adaptés aux communautés tant urbaines que rurales." (Introduction)
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"Mit dieser Publikation möchten wir interessierten Personen und Organisationen einen praxisorientierten Leitfaden für die Nutzung und Anwendung von freien Lizenzen an die Hand geben: Wie funktionieren freie Lizenzen? Wie finde ich die geeignete Lizenz für meine individuellen Bedürfnisse? Wo find
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e ich freie Inhalte im Internet? Das sind nur einige der Fragen, die in diesem Leitfaden beantwortet werden sollen. So hoffen wir, zur sachkundigen Nutzung von Open-Content-Lizenzen beizutragen." (Vorwort, Seite 3)
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"En este manual se ofrecen herramientas y estrategias de comunicación para la capacitación, además de una riquísima selección de alrededor de 200 películas recomendadas para los procesos de reflexión y debate sobre la urgencia de cuidar y defender la naturaleza. Este manual es fruto de varios
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talleres organizados por Signis ALC en América Latina, en los cuales comunicadores, agentes pastorales, líderes de organizaciones sociales, profesores, académicos y realizadores de cine, han compartido diversas experiencias contemporáneas y ensayado nuevas formas de hacer cine-foro. Así también se ha intercambiado y debatido sobre la problemática, e incidido en algunas claves para construir mensajes comunicacionales, partiendo de la producción de audiovisuales movilizadores, para contribuir al cambio de la cultura consumista, defensa y cuidado del ambiente." (www.signisalc.org)
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"The NUJ believes that the development of discriminatory language and the demonisation of the working poor and benefit recipients, through the use of stereotypes and misinformation, is an insult to workers, trade union organisations and readers. The NUJ believes that its members as trade unionists c
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annot avoid a measure of responsibility in fighting stereotypes of the working poor and benefit recipients as expressed through the mass media. The NUJ reaffirms its total opposition to censorship, but equally reaffirms its belief that press freedom must be conditioned by responsibility, and a resolution by all media workers not to allow press freedom to be abused to slander a section of the community." (Page 8)
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"By “ICT” we refer to digital devices and systems which are accessible to everyone, be it refugees, civil society groups, humanitarian or development cooperation actors such as private companies. We talk about projects using personal computers, smartphones and tablets which can access the Intern
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et [...] We will begin by characterising civic tech actors, who are playing a particularly interesting role in the landscape of ICT for refugees. Secondly, we will discuss the use of technology by refugees, which will serve as important framing for subsequent analysis of projects. Thirdly, we will explain further our methodology. We then, fourthly, present a report of our field research in Greece, Jordan and Turkey, outlining key findings and setting them in context. Fifthly we proceed to an overview of key areas of activity and potential, drawing on case studies from our field research. Finally we discuss cooperation and exchange between different kinds of actors, some challenges and risks common to ICT for refugee projects, finishing with recommendations for practitioners and policymakers."
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"The guide is not about how to use media for public relations or fund-raising purposes; it focuses on working with media to share useful and actionable information with communities affected by crisis. Humanitarians call this kind of communication different things: “community engagement”, “comm
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unication with communities”, “beneficiary communication” or “humanitarian communication”. They all mean the same thing: harnessing the power of communication to save lives. The focus is on local and national media because, if you want to reach local communities you need to go through local channels, which can provide specific, localised information and are in close proximity to their audiences." (Introduction)
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"The purpose of Lifeline programming is to make content for people affected by humanitarian crises in order to help save lives and reduce suffering [...] Lifeline programming requires a different approach from conventional newsgathering and reporting. It involves sharing practical, actionable inform
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ation that audiences can use to improve their situation, and also providing encouragement and reassurance. It’s about reporting for those affected rather than about them. Topics may include issues around safety, food, water, shelter, health, hygiene, trauma and more." (Page 4)
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"The first two parts of the handbook outline methods and concepts, showing how communication can be planned according to the context and integrated into the project cycle. The third part recounts the SDC's experiences in Africa, Asia, Europe and Latin America. The documentary video catalysing reform
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s in Georgia's sheep-farming sector, the puppet festival promoting girls' right to enrol in school in Benin, the thematic week advocating for human rights in Afghanistan, and the interactive web game raising awareness of responsible water use in Colombia are just four of the 24 examples provided in the handbook with a view to inspiring emulation. The wide variety of tools range from ad-hoc discussion forums in the marketplace to elaborate multimedia campaigns covering an entire country. Diverse as they are, they share one characteristic: the idea that communication for development is first and foremost about a process, rather than a product. It seeks to elicit constructive responses and open up inclusive debates. To ensure that no-one is left behind, these debates must break the mould of specialist discussions on laws and standards. They must be clear and appeal to the senses and emotions." (Editorial, page 7)
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"En los últimos 20 años, se han dado pasos importantes para construir y fortalecer a la sociedad civil y la participación religiosa en la lucha contra la explotación sexual de niñas, niños y adolescentes. Sin embargo, debemos hacer mucho más y, por consiguiente, Religiones por la Paz (RfP) y
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ECPAT International se complacen en presentar esta guía para la acción con el fin de ayudar a las comunidades religiosas a aprovechar al máximo sus capacidades para prevenir, responder y eliminar la explotación sexual de niñas, niños y adolescentes en línea. Esperamos que esta guía ofrezca algunas herramientas básicas para equipar a los y las líderes religiosos y a las comunidades y que puedan actuar, abogar, educar y colaborar entre sí y con iniciativas más amplias para que cada niña, niño y adolescente pueda vivir sin temor, desarrollar su verdadero potencial y disfrutar del regalo inviolable de su dignidad humana." (Preámbulo, página 2)
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