"This guide provides students and researchers with a clear set of outlines and discussions of particular methods of research in memory studies. It offers not only expert appraisals of a range of techniques, approaches and perspectives in memory studies, but also focuses on key questions of methodolo
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gy in order to help bring unity and coherence to this new field of study. Key Features: Investigates community remembering and memory in personal narratives Explores the localisation of official national memory Attends to painful pasts and disrupted memory Examines vernacular remembering and personalised media Focuses on the production of social memory in the media Analyses the dynamics of remembering in public confessions." (Publisher description)
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"Mixed methods (MM) evaluations seek to integrate social science disciplines with predominantly quantitative (QUANT) and predominantly qualitative (QUAL) approaches to theory, data collection, data analysis and interpretation. The purpose is to strengthen the reliability of data, validity of the fin
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dings and recommendations, and to broaden and deepen our understanding of the processes through which program outcomes and impacts are achieved, and how these are affected by the context within which the program is implemented. While mixed methods are now widely used in program evaluation, and evaluation RFPs frequently require their use, many evaluators do not utilize the full potential of the MM approach."
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"This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also
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discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding." (Publisher description)
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"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
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in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research." (Publisher description)
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"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people's lives." (Publisher description)
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"Am Beispiel eines von den Autoren realisierten Evaluationsprojektes führt dieses Buch in die Planung und praktische Durchführung von qualitativer Evaluation ein. Anhand einer detaillierten Schritt-für-Schritt-Anleitung werden die Bestandteile eines Evaluationsprozesses von der Gegenstandsbestimm
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ung, Erhebung und Codierung der Daten bis hin zur computergestützten, kategorienbasierten Auswertung mit Hilfe der Software MAXQDA und der Verfassung des Berichts nachvollziehbar dargestellt. Die im Buch beschriebene computergestützte Vorgehensweise lässt sich auch bei knappen zeitlichen und finanziellen Ressourcen umsetzen. Eine Checkliste und weitere Arbeitshilfen unterstützen die Gestaltung eigener qualitativer Evaluationsprojekte." (Verlagsbeschreibung)
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"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
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l. The author, a former head of audience research for BBC World Service, combines the discussion of methods and cientific background with concrete examples in developing countries. Why is it important to train the interviewers? How to avoid mistakes by translating the questionnaires in indigenous languages? How to organize focus groups? How to interpret ratings? This publication is a gold mine of experience for anybody who needs to know more about his audience and to reflect on the own research practice." (CAMECO Update 1-2008)
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"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
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onduct their own primary research into genres. In that sense, the methodology is expansive rather than reductive. Presumably, two students could conduct an analysis of the same genre using different approaches and come up with divergent interpretations. In all cases, for an interpretation to be valid: (1) the analysis must be systematically applied, and (2) the analysis must be supported with concrete examples from the text (i.e., film, television episode, newspaper). It must be emphasized, however, that depending on the specific area of study, one approach may be more useful than another." (Preface, page xiii)
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"This field guide is based on an approach to doing team-based, collaborative qualitative research that has repeatedly proven successful in research projects sponsored by Family Health International (FHI) throughout the developing world. With its straightforward delivery of information on the main qu
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alitative methods being used in public health research today, the guide speaks to the need for simple yet effective instruction on how to do systematic and ethically sound qualitative research. The aim of the guide is thus practical. In bypassing extensive discussion on the theoretical underpinnings of qualitative research, it distinguishes itself as a how-to guide to be used in the field. We have designed the guide as a tool for training the data collection staff members of multisite and team-based public health projects, but it easily has application for smaller-scale or multidisciplinary projects as well. It is also applicable to researchers spanning a wide range of expertise, from beginners to the more practiced – i.e., anyone wishing to learn or review the basics of qualitative data collection and management. We should point out, also, that even as our style of presenting the methods makes them accessible to people without an extensive background in qualitative research, we do not neglect important methodological nuances and details that can affect the quality of a project." (About this filed guide, page vi)
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"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’
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perspectives on issues such as localism, funding and sponsorship, Indigenous and ethnic programming and training. A key criticism of this report was the lack of data on community radio audiences. Two years later, an expanded research team received funding from the Australian Research Council along with financial and in-kind support from Department of Communication, Information Technology and the Arts (DCITA), the Community Broadcasting Foundation (CBF) and the Community Broadcasting Association of Australia (CBAA) to investigate community radio and television audiences. This project is the first comprehensive qualitative audience study of the community media sector in Australia and responds to a need within the sector, from policy bodies and the broader Australian community, to better understand community broadcasters and their diverse audiences. Internationally, this project, in both scale and approach, is unprecedented. Thus, it heralds an exciting and pioneering stage in community broadcasting research. This paper outlines the aims and objectives of the project and our methodology for accessing Australian community media audiences. A qualitative engagement with the diversity of audiences characteristic of the community media sector has demanded new ways of doing audience research. This paper discusses some of the methodological hurdles we have crossed in our attempts to negotiate the research terrain and we raise some of the questions associated with the qualitative method and assert its validity and portability as a tool for better understanding and knowing the nature and composition of community media audiences in Australia." (Abstract)
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"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla
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nning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication." (Publisher description)
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"The purposes of this checklist are to guide evaluators in determining when qualitative methods are appropriate for an evaluative inquiry and factors to consider (1) to select qualitative approaches that are particularly appropriate for a given evaluation’s expected uses and answer the evaluationâ
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€™s questions, (2) to collect high quality and credible qualitative evaluation data, and (3) to analyze and report qualitative" (Page 1)
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"This book provides a comprehensive review of the available techniques for monitoring and evaluating social programs. Specifically the book discusses: (a) methods of evaluating social and economic projects; (b) methods for participatory and rapid assessment; (c) quasi-experimental designs; and (d) t
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he relationship between qualitative and quantitative evaluation. The authors also cover new developments in: (a) qualitative evaluation; (b) stakeholder analysis; (c) sustainability analysis; and (c) the politics of evaluation. While paying special attention to the organization of monitoring and evaluation at the project, sectoral, and national levels, this book also reviews cost-effective methods of estimating a project's impact, identifies potential beneficiaries and their information needs, and discusses the role of nongovernmental organizations in evaluating social development programs." (Publisher description)
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