"Popular Media, Democracy and Development in Africa examines the role that popular media could play to encourage political debate, provide information for development, or critique the very definitions of 'democracy' and 'development'. Drawing on diverse case studies from various regions of the Afric
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an continent, essays employ a range of theoretical and methodological approaches to ask critical questions about the potential of popular media to contribute to democratic culture, provide sites of resistance, or, conversely, act as agents for the spread of Americanized entertainment culture to the detriment of local traditions. A wide variety of media formats and platforms are discussed, ranging from radio and television to the Internet, mobile phones, street posters, film and music." (Publisher description)
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"This article explores the consumption patterns of local and foreign film and television content of Mexican audiences living in the Northeast region of the country, a region bordering with the United States. Based on telephone surveys in four of the largest cities in the area (Reynosa, Monterrey, Sa
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ltillo and Torreón), the study presents data about television consumption that suggest that cultural proximity factors are stronger in Mexican northerners than their geographical, commercial and historical proximity to the US. The concept of cultural discount seems to apply in this part of Mexico, due to the differences in language, practices and traditions despite the proximity and familiarity with US culture (except in the case of Hollywood films, as in many other countries in the world)." (Abstract)
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"En 2010 el Foro desplegó una nueva investigación en la que han participado ocho países: Argentina, Brasil, Chile, Colombia, Ecuador, Guatemala, México y Perú. El esfuerzo realizado por los equipos locales del Foro, con el apoyo inestimable de Fundación Telefónica y de Telefónica, ha permiti
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do que más de seiscientos colegios hayan tomado parte en ella, lo que ha supuesto encuestar a más de setenta y ocho mil menores de entre 6 y 18 años. Se ha puesto, además, un énfasis particular en que también los menores de los entornos rurales estuvieran debidamente representados en la muestra de estudio, lo que ha supuesto en muchos casos un trabajo adicional por parte de los profesores y de los equipos locales [...] los menores en los países iberoamericanos están creciendo en un contexto altamente tecnologizado, lo que plantea nuevas oportunidades y nuevos retos desde el punto de vista educativo y de la protección del menor. La importancia de éstos es tal que solo cabe una respuesta activa por parte de todas la instituciones involucradas en su educación: gobiernos, empresas, escuelas y, por supuesto, familias, deben sentirse interpeladas por la necesidad de formar a los menores en el uso responsable de las TIC. Únicamente el esfuerzo conjunto podrá conseguir minimizar los riesgos a los que se enfrentan con su uso y sacar el máximo provecho a las oportunidades que ofrece este nuevo escenario." (Introducción, página 12)
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"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
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"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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ing SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)
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Este estudio es la séptima versión de la Encuesta Nacional de Televisión que el Consejo Nacional de Televisión realiza cada 3 años desde el año 1993.
"Building on rigorous research by the world-renowned Glasgow University Media Group, 'More Bad News From Israel' examines media coverage of the current conflict in the Middle East and the impact it has on public opinion. The book brings together senior journalists and ordinary viewers to examine how
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audiences understand the news and how their views are shaped by media reporting. In the largest study ever undertaken in this area, the authors focus on television news. They illustrate major differences in the way Israelis and Palestinians are represented, including how casualties are shown and the presentation of the motives and rationales of both sides. They combine this with extensive audience research involving hundreds of participants from the USA, Britain and Germany. It shows extraordinary differences in levels of knowledge and understanding, especially amongst young people from these countries." (Publisher description)
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"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
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h are analyzed in this report. Furthermore, the survey shows that detailed baseline research on media use, ICT use, and communication habits and preferences can be applied directly to development work, which is illustrated in the report by a few hypothetical case studies." (Report summary, page 4)
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"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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s selected [...] This report is divided into three sections: Chapter 1 - Mass Media Access and Use: Common determinants of access (such as regional distribution, income, and available infrastructure); key issues in Zambians' media use habits, particularly use differences between designated "opinion leaders" and the general population. Chapter 2 - Barriers to Media Access and Use: Profiles of those Zambians lacking access to various mass media; analysis of obstacles to access. Chapter 3 - Media Outlet Preferences in Radio and Television: Audience and programming profiles of specific media outlets." (Page 5)
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The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual
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s in the 18 provinces of Iraq, as well as a booster sample of 200 Kurds from Kurdistan region. The survey revealed a general distrust of TV media; the highest rated TV network in Iraq was seen as "trusted" by only 33% of Iraqis. This distrust of media in Iraq extends to foreign language media as well with most (67%) Iraqis expressing distrust in non-Iraqi news.
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"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologías de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
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satisfacción con los medios, el control parental, la programación infantil, la regulación en medios, la radio y televisión estatal, radio y televisión local, y la Televisión Digital Terrestre (TDT). La cobertura del estudio fue de 12 ciudades del Perú: Lima Metropolitana, Piura, Trujillo, Chiclayo, Arequipa, Cusco, Puno, Cajamarca, Huaraz, Huancayo, Iquitos y Pucallpa. Diseño muestral: 5.950 personas: 1.000 en Lima Metropolitana y 450 en cada una de las 11 ciudades restantes." (Website CONCORTV)
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"Diversos estudios han observado el efecto que puede tener el consumo de televisión en los estereotipos o rasgos con que las personas identifican a los grupos minoritarios (Busselle y Crandall, 2002). En el caso mexicano, aunque el colectivo indígena de la población ha sido estudiado desde divers
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as disciplinas, sin embargo siguen siendo escasos los análisis sobre su representación mediática o sobre la percepción pública que se tiene de este colectivo. A tal efecto, se realizó una investigación mediante cuestionario, aplicado a 447 estudiantes de la Universidad Autónoma de Nuevo León, el Tecnológico de Monterrey y la Universidad Anáhuac, a los que se les preguntó por su consumo de televisión, los rasgos que consideraban que definían a los indígenas mexicanos y sus percepciones prejuiciosas respecto de este grupo social. Los resultados mostraron que el consumo de televisión no explicaba la generación de estereotipos negativos o positivos. Además, se detectó que el prejuicio aumentaba cuando era mayor el consumo televisivo y la presencia de estereotipos negativos, mientras que disminuía si los estereotipos positivos estaban presentes." (Resumen)
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"What is clear from the Research ICT Africa (RIA) Household and Individual Access and Usage Survey is that the diffusion of ICT is highly uneven concentrating in urban areas and leaving some rural areas almost untouched. Access to these technologies is constrained by income as is usage, and as they
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become more complex, they are increasingly constrained by literacy and education. This analysis explores the inequities of access and usage further, by viewing them through a gender lens. Of the limited demand-side data on Africa that exists, very little is disaggregated on gender lines. This study provides a descriptive statistical overview of access to ICTs by women and men and their usage of them. This is supported by focus groups that were undertaken in five of the 17 countries surveyed in East, Central, South and West Africa. The survey reveals some surprising instances where more women than men own mobile phones, such as in South Africa and Mozambique, or where women have greater knowledge of the Internet such as in Cameroon. More generally however, the study confirms the differences in access by men and women to ICTs especially where they depend on public access." (Executive summary)
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"Appreciating the challenges, role and prospects of the industry was at the very core of the author's raison d'être for writing the text. The research effort informing the book has sought to capture factors shaping the encoding practices of Nigerian television in its five decades of operations. The
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book is primarily an account collated from a range of organisational sources using ethnographic techniques. It examines the pioneering efforts, offering an insight into the use of television as a tool of governance. It shows how central television has been in this process thus revising previous views which, in their celebration of radio as the medium for social mobilisation at the grassroots, have understated the profile of television. This is an account of a significant aspect of cultural life which should facilitate an understanding of the role of television as an important medium in the politics of a nation; especially one with such diverse identity groups and cultures as Nigeria." (Publisher description)
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"If radio and film were the emblematic media of the Maoist era, television has rapidly established itself as the medium of the "marketized" China and in the diaspora. In less than two decades, television has become the dominant medium across the Chinese cultural world. TV China is the first antholog
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y in English on this phenomenon. Covering the People's Republic, Hong Kong, Taiwan, and the Chinese diaspora, these 12 original essays introduce and analyze the Chinese television industry, its programming, the policies shaping it, and its audiences." (Publisher description)
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"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c
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ultures; 'quality' television; television aesthetics; reality television; individualism and its links to television consumption. The book is divided into two sections: the first covers theoretical work on the audience, fan cultures, global television, theorising emotion and affect in feminist theory and film and television studies. The second half offers a series of case studies on television programmes in order to explore how emotion is fashioned, constructed and valued in televisual texts. The final chapter features original material from interviews with industry professionals in the UK and Irish Soap industries along with advice for students on how to conduct their own small-scale ethnographic projects." (Publisher description)
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"This article reports the findings of a review and methodological critique of 96 Latin American empirical studies on television reception published between 1992 and 2007 in the most important journals of the region. The analysis compares the studies according to their theoretical approach, the resea
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rch technique used, their sample size, the type of audience members studied, the type of television content researched and the scholars mentioned the most in their references. Findings show that Cultural Studies is by far the most popular theoretical approach in Latin American audience research, and that two of the topics covered the most were television and daily life and the importance of social and cultural mediations. The article also concludes that many studies lack a solid methodological base. Morley, Orozco, Martín-Barbero, García-Canclini and Lull were the scholars mentioned the most in the reference sections. The article ends with a diagnosis of the strengths and weaknesses of current Latin American empirical research on television audiences and points out the need for more methodological rigor and more emphasis on the analysis of ideological readings and impact." (Abstract)
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