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"Based on Michael Quinn Patton's Utilization Focused Evaluation, this briefer and more condensed 'essentials' book provides both an overall framework and concrete advice for how to conduct useful evaluations that actually get used. This book integrates both theory and practice and is not only based ... more

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Book Production
Key Guidance

Adrian Bullock

Abingdon, Oxon; New York: Routledge (2012), xviii, 197 pp.

"The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on pap ... more

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Handbook of Comparative Communication Research
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Frank Esser, Thomas Hanitzsch (eds.)

New York; London: Routledge (2012), xxi, 544 pp.

"The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect an ... more

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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web

Ansgar Zerfaß, Thomas Pleil (eds.)

Konstanz: UVK (2012), 422 pp.

"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein ... more

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Radio: Eine Einführung

Hans J. Kleinsteuber et al.

Wiesbaden: VS Verlag für Sozialwissenschaften (2012), 367 pp.

"Diese Einführung geht von der These aus, dass Radio das Vielfältigste aller Medien darstellt. Dies ist u. a. der Tatsache geschuldet, dass niemand so genau weiß, wo die äußeren Grenzen des Phänomens Radio liegen. Manches nennt sich heute Radio - z. B. Internetradio oder Radio-on-Demand -, da ... more

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Communicating Between Cultures: An Introduction to Intercultural Communication

Franz-Josef Eilers

Manila: Logos (Divine Word) Publications, 4th, updated ed. (2012), 220 pp.

"This introduction is more of an outline than a detailed description of and for intercultural communication. This book should help to introduce students and anybody interested into the field of intercultural communication. The main approach in the presentation comes from the social communications fi ... more

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Das neue Handbuch des Journalismus und des Online-Journalismus

Wolf Schneider, Paul-Josef Raue

Bonn: Bundeszentrale für politische Bildung (bpb) (2012), 462 pp.

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Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.

Anne Grabs, Karim-Patrick Bannour

Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.

"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de ... more

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Impact Evaluation in Practice

Paul J. Gertler, Sebastian Martinez, Patrick Premand, Laura B. Rawlings, Christel M. J. Vermeersch

Washington, DC: World Bank (2011), xvi, 244 pp.

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Medición y evaluación en comunicación

Alejandro Álvarez Nobell

Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.

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Ex-ante-Evaluation: Ein Planungsansatz für die Entwicklungszusammenarbeit

Stefan Silvestrini

Münster et al.: Waxmann (2011), 295 pp.

"Ziel des Buches ist es, durch die systematische Verknüpfung des Gegenstandsbereichs verschiedener Analyseansätze einen ganzheitlichen und theoretisch fundierten Bewertungsrahmen sowie einen methodisch ausgearbeiteten Verfahrensvorschlag für die Ex-ante-Evaluation von Programmen zu vermitteln. Im ... more

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Acerca del cine como medio expresivo

Sergio Navarro Mayorga

Valparaíso: Editorial Universidad de Valparaíso (2011), 252 pp.

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Hacia la construcción de un periodismo no sexista

Lucía Lagunes Huerta (ed.)

México, DF: Comunicación e Información de la Mujer AC (CIMAC);UNESCO, 2nd ed. (2011), 197 pp.

"Sabemos que un buen ejercicio periodístico requiere de un alto contenido ético y no es un trabajo que se realice en solitario. De ahí que nuestro éxito profesional dependa, siempre, de tomar en cuenta a las demás personas. El tipo de trabajo que establezcamos con las y los demás definirá el ... more

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A Guide to Graphic Print Production
Key Guidance

Kaj Johansson, Peter Lundberg, Robert Ryberg

Hoboken, NJ: Wiley, 3rd ed. (2011), 400 pp.

"Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all s ... more

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Essentials of Public Health Communication

Claudia F. Parvanta, David E. Nelson, Sarah A. Parvanta, Richard N. Harner (eds.)

Sudbury, Mass. et al.: Jones & Bartlett Learning (2011), xxxi, 409 pp.

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Family Communication

Chris Segrin, Jeanne Flora

New York: Routledge, 2nd ed. (2011), x, 492 pp.

"Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, it focuses on classic theories and research findings that have influenced and revolutionized the way scholars conceptuali ... more

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Impact Evaluation in Practice

Paul J. Gertler, Sebastian Martinez, Patrick Premand, Laura B. Rawlings, Christel M. J. Vermeersch

Washington, DC: World Bank (2011), xvi, 244 pp.

"This book off ers an accessible introduction to the topic of impact evaluation and its practice in development. Although the book is geared principally toward development practitioners and policy makers, we trust that it will be a valuable resource for students and others interested in impact evalu ... ation. Prospective impact evaluations assess whether or not a program has achieved its intended results or test alternative strategies for achieving those results. We consider that more and better impact evaluations will help strengthen the evidence base for development policies and programs around the world. Our hope is that if governments and development practitioners can make policy decisions based on evidence—including evidence generated through impact evaluation—development resources will be spent more eff ectively to reduce poverty and improve people’s lives. The three parts in this handbook provide a nontechnical introduction to impact evaluations, discussing what to evaluate and why in part 1; how to evaluate in part 2; and how to implement an evaluation in part 3. These elements are the basic tools needed to successfully carry out an impact evaluation. The approach to impact evaluation in this book is largely intuitive, and we attempt to minimize technical notation. We provide the reader with a core set of impact evaluation tools—the concepts and methods that underpin any impact evaluation—and discuss their application to real-world development operations. The methods are drawn directly from applied research in the social sciences and share many commonalities with research methods used in the natural sciences. In this sense, impact evaluation brings the empirical research tools widely used in economics and other social sciences together with the operational and political-economy realities of policy implementation and development practice. From a methodological standpoint, our approach to impact evaluation is largely pragmatic: we think that the most appropriate methods should be identified to fit the operational context, and not the other way around. This is best achieved at the outset of a program, through the design of prospective impact evaluations that are built into the project’s implementation. We argue that gaining consensus among key stakeholders and identifying an evaluation design that fits the political and operational context are as important as the method itself. We also believe strongly that impact evaluations should be candid about their limitations and caveats. Finally, we strongly encourage policy makers and program managers to consider impact evaluations in a logical framework that clearly sets out the causal pathways by which a program works to produce outputs and influence final outcomes, and to combine impact evaluations with monitoring and complementary evaluation approaches to gain a full picture of performance." (Preface) more

Book Production Key Guidance

Handbook of Comparative Communication Research Top Insights

A Guide to Graphic Print Production Key Guidance

Book Production
Key Guidance

Handbook of Comparative Communication Research
Top Insights

A Guide to Graphic Print Production
Key Guidance