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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
"Este libro aborda las transformaciones tecnológicas y comunicativas a partir de la triple acumulación de medios tradicionales, es decir, el escrito, el televisivo y el radial, como fenómenos emergentes no solo en Internet, sino también en la telefonía móvil, y las repercusiones de la aplicaci ... more
"Esta nueva edición de la Colección Vocación de Radio, luego de tres reediciones de la primera aparecida en 2006, sale a luz en el denominado “Año del Bicentenario”, cuando se cumplen los 90 años de la radio en Argentina y en un pequeño grupo de otros países que, como el nuestro, fueron p ... more
"This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a ... more
"[...] This book is not necessarily an effort at a highly theoretical exploration but a deeply practical application of the power of communication for updating and renewal of the universal church, more particularly that of India. The phenomenon of Church becoming irrelevant and abandon ... more

The Radio Handbook

London; New York: Routledge, 3rd ed. (2010), xi, 218 pp.

Advertising Media Planning

New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.

Public Relations: Konzepte und Theorien

Köln; Weimar; Wien: Böhlau, 5., überarb. und erw. Aufl. (2010), 519 pp.
"Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über 'Public Relations' in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissensch ... more
"»Rom brennt.« Wenn dieser Satz Ihr Drehbuch eröffnet, haben Sie bereits mehrere Millionen Euro ausgegeben. Nur selten jedoch fragen sich Drehbuchautoren, was die faszinierende Welt kostet, die sie mit ihren Worten erschaffen. Oft ist die Umsetzung der Geschichten teurer, als die Autoren gedacht ... more

Radiojournalismus

Konstanz: UVK (2009), 381 pp.
"Seit gut zwei Jahrzehnten haben die öffentlich-rechtlichen Rundfunkanstalten im deutschsprachigen Raum Konkurrenz durch private Radiostationen. Die Privatradios haben sich seitdem weiterentwickelt, aber auch die Angebote öffentlich-rechtlicher Sender haben sich hinsichtlich Programm und Anmutung ... more
"The authors of all kinds of works, from the humble email to blockbuster films, rely on copyright to protect what they produce. But authors and those who use their work are often unclear about what copyright allows and what it prohibits. This book was written for those who want to learn about copyri ... more
"Explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems. The boo ... more
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, ... more
"A collection of essays by top international correspondants in print, broadcasting, and photojournalism, International News Reporting offers an introduction to journalism written by the people who have made the profession what it is today. Contributors identify the major areas of professional practi ... more
"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of ... more
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, ... more
"Global Crisis Reporting: Journalism in the Global Age sets out to better understand the media’s role in the circulation and communication of these global challenges to humanity as well as the conflicts and contentions that surround them. Concerned as we are with crises that transcend national bor ... more