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Language
Document type
131
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
The Fundamentals of Film-Making
Lausanne: AVA Publishing (2008), 208 pp.
"The Fundamentals of Film-Making provides an overview of the collaborative process of film-making. The book maps out the practical, technical and creative aspects involved, sets out the division of labour, and explains how each individual role combines to influence the final piece. The three primary
...
Development Journalism: An Introduction
Quezon City: Ateneo de Manila University, Asian Center for Journalism (ACFJ) (2007), 212 pp.
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
Sourcebook for Evaluating Global and Regional Partnership Programs: Indicative Principles and Standards
Washington, DC: World Bank (2007), 114 pp.
Media Studies: Media History, Media and the Society
Cape Town: Juta, 2nd ed. (2007), xxviii, 436 pp.
Conflict Dialogue: Working with Layers of Meaning for Productive Relationships
Thousand Oaks; London; New Delhi: Sage (2007), xiii, 285 pp.
"Conflicts are more effectively managed if people understand the layers meaning in their conflicts and collaborate based on those meanings. In this book, author Peter M. Kellett analyzes and interprets real-life conflict stories as a way to create opportunities for more productive ways to navigate a
...
The Cultural Industries
Los Angeles: Sage, 2nd ed. (2007), 346 pp.
The Art of Video Production
Los Angeles et al.: Sage (2007), 533 pp.
"The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things ar
...
The Broadcast Journalism Handbook
Key Guides
Essex: Pearson Education (2007), xii, 572 pp.
Redaktionelles Wissensmanagement
Konstanz: UVK (2007), 318 pp.
"Anton Simons vermittelt die Grundlagen des redaktionellen Wissensmanagements und skizziert Methoden zur gemeinsamen Sicherung, Pflege und Nutzung redaktionswichtigen Wissens mit Hilfe von Social Software sowie die Möglichkeiten, die Feeds, News-Aggregatoren und andere Web-2.0-typische Technologien
...
Manual da teoria da comunicação
Beira: Universidade da Beira Interior (2007), 203 pp.
Roteiro de cinema e televisão: A arte e a técnica de imaginar, perceber e narrar uma estória
Rio de Janeiro: Zahar, 2nd ed. (2007), 407 pp.
"Obra única no mercado brasileiro, trata de narrativa em geral e de roteiro de cinema e TV em particular. Com caráter didático, mas não preso a normas, é referência obrigatória para escritores, roteiristas, estudantes e todos os que desejam compreender melhor o processo de imaginar e narrar e
...
Mediennutzung: Methodologische, methodische und theoretische Grundlagen
Berlin: Lit (2007), x, 424 pp.
Wirtschafts-Journalismus: Ein Handbuch für Ausbildung und Praxis
Berlin: Econ (2007), 259 pp.
"Die Berichterstattung aus der Welt der Wirtschaft wird immer wichtiger. Doch der grassierende Einfluss von Unternehmens-PR bedroht die Autonomie der Journalisten. Dieses Buch vermittelt, mit welchen Grundsätzen, Strategien und Instrumenten ein anspruchsvoller und moderner Wirtschaftsjournalismus s
...
Nonprofit Marketing: Best Practices
Hoboken, NJ: Wiley (2007), 320 pp.
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h
...
Genre Studies in Mass Media: A Handbook
Hoboken: Sharpe (2007), xiv, 258 pp.
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
Theorien der Mediennutzung: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2007), 397 pp.
Werbeforschung
Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich
...
Ética do profissional da comunicação
São Paulo: Paulinas (2007), 372 pp.
