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"This book includes 17 articles on the current state of communication for development from renowned communication practitioners and scholars. It covers five areas: an introduction to the relationship between development, participation and communication; the theoretical underpinnings of development c ... more
"Die Berichterstattung aus der Welt der Wirtschaft wird immer wichtiger. Doch der grassierende Einfluss von Unternehmens-PR bedroht die Autonomie der Journalisten. Dieses Buch vermittelt, mit welchen Grundsätzen, Strategien und Instrumenten ein anspruchsvoller und moderner Wirtschaftsjournalismus s ... more

Key Themes in Media Theory

Maidenhead, Berkshire et al.: Open University Press (2007), vii, 235 pp.
"Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and ente ... more
"Conflicts are more effectively managed if people understand the layers meaning in their conflicts and collaborate based on those meanings. In this book, author Peter M. Kellett analyzes and interprets real-life conflict stories as a way to create opportunities for more productive ways to navigate a ... more

The Art of Video Production

Los Angeles et al.: Sage (2007), 533 pp.
"The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things ar ... more
"Obra única no mercado brasileiro, trata de narrativa em geral e de roteiro de cinema e TV em particular. Com caráter didático, mas não preso a normas, é referência obrigatória para escritores, roteiristas, estudantes e todos os que desejam compreender melhor o processo de imaginar e narrar e ... more
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h ... more
"Documentary Film is organized to present an overview of central issues and then to discuss different subgenres. I particularly wanted to use categories that could address concerns about objectivity, advocacy, and bias that have always swirled around documentary but with renewed vigor since the brea ... more
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe ... more
"Em 2007, a Pastoral da Comunicação comemora 50 anos de atividades. Uma de suas maiores dificuldades é realizar uma comunicação eficiente com o povo, atendendo aos apelos de organização e planejamento por parte da Igreja. Para responder às necessidades de um trabalho sério de comunicação ... more
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c ... more