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Medienpolitik: Grundlagen für Wissenschaft und Praxis

München: UVK, 3., vollständig überarb. und erw. Aufl. (2023), 366 pp.
"Digitalisierung, Transnationalisierung und Kommerzialisierung stellen die Medienpolitik vor große Herausforderungen. Wie kann sichergestellt werden, dass Medien und Plattformen ihre wichtige Funktion in einer demokratischen Gesellschaft erfüllen? In diese Thematik führt Manuel Puppis systematisc ... more
"For nearly two decades, Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the global documentary marketplace: storytelling. As this revised, updated fifth edition makes clear, nonfiction storytelling is not limited to ... more
"Die 7. Ausgabe der "Grundlagen der praktischen Information und Dokumentation" (Erstausgabe 1972) heißt jetzt: „Grundlagen der Informationswissenschaft". Der Bezug zur Praxis und zur Ausbildung bleibt erhalten, aber der neue Titel trägt dem Rechnung, dass die wissenschaftliche theoretische Absic ... more
"Fotografie ist das Individual- und Massenmedium unserer Zeit. Durch die Digitalisierung hat es für die Bildungsarbeit zusätzliche Relevanz erhalten. Mit dieser Publikation wird Fotopädagogik im Kontext von Kultureller Bildung entlang der Schlüsselbegriffe Subjektorientierung, Teilhabe, wertsch ... more
"Is a given treatment, intervention, or program worth it? How can a program do more or better with less? Evaluating the costs of a program can be the missing link between a superficial evaluation and one that will get changes made and funding delivered. In accessible language and without complex for ... more
"Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a cl ... more
"Wie Filme fesselnde Geschichten erzählen, zeigt Hagen Myller. In seinem Buch beschreibt er maßgebliche Arbeitsschritte: von der Konzeption der Handlung über die Montage bis hin zur Regie. Der Fokus liegt auf einem zentralen Aspekt, der in der filmwissenschaftlichen Literatur oft unberücksichtig ... more

Strategic Communication: Campaign Planning

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more
"Das vorliegende Methodenbuch zeigt Möglichkeiten auf, wie das Potenzial digitaler Medien anhand unterschiedlicher Lernprozesse wie individualisiertem, kollaborativem/kooperativem, inklusivem, gamebasiertem/gamifiziertem sowie immersivem Lernen sinnvoll genutzt werden kann. Es werden jeweils die di ... more
"Controversy Mapping is the first book to introduce readers to the observation and representation of contested issues on digital media. Drawing on actor-network theory and digital methods, Venturini and Munk outline the conceptual underpinnings and the many tools and techniques of controversy mappin ... more
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t ... more
"Ziel dieses Buches ist es, kompakt und nutzerfreundlich Grundkenntnisse für die Planung, Durchführung und Anwendung von Evaluationen zu vermitteln. Hierfür greift es auf die inhaltlichen Konzepte und Unterlagen zahlreicher Kurse zur Evaluation im In- und Ausland zurück. Das Buch richtet sich an ... more
"[This book] guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing d ... more
"L’avvento dell’era digitale ha interessato sempre più il settore di ricerca delle scienze della comunicazione con notevoli ricadute anche in campo catechetico. Questo libro prova a rispondere all’esigenza di formare una nuova figura di catechista chiamato ad interagire con i “soggetti digi ... more
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen ... more
"Duncan McCue's Decolonizing Journalism is the only text in Canada that teaches aspiring journalists how to build respectful, reciprocal relationships with Indigenous communities when researching and sharing their stories. It is a textbook adaptation of an online guide from one of Canada's leading i ... more

Environmental Communication and the Public Sphere

Thousand Okas et al.: Sage, 6th ed. (2022), xxix, 358 pp.
"The best-selling Environmental Communication and the Public Sphere provides a comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. Authors Phae ... more
"Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, educat ... more
"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th ... more