"The Fifth Edition of the bestselling 'Utilization-Focused Evaluation' provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years o
...
f experience, and also the expertise of new co-author Charmagne E. Campbell-Patton. The authors begin by describing the essence of utilization-focused evaluation, and then outline 10 operating principles. They conclude with chapters focused on how evaluation can be used to promote a more thoughtful, equitable, and sustainable world." (Publisher description)
more
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved
...
in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations." (Publisher description)
more
"Ziel dieses Buches ist es, kompakt und nutzerfreundlich Grundkenntnisse für die Planung, Durchführung und Anwendung von Evaluationen zu vermitteln. Hierfür greift es auf die inhaltlichen Konzepte und Unterlagen zahlreicher Kurse zur Evaluation im In- und Ausland zurück. Das Buch richtet sich an
...
Interessierte, die erst über wenige Kenntnisse im Bereich der Evaluation verfügen und sich weiterbilden möchten. Es dient sowohl Personen, die Evaluationen selbst durchführen als auch Entscheidungsträgern, die Evaluationen in Auftrag geben, aber auch denjenigen, die evaluiert werden. Alle Beteiligten an einer Evaluation sollten wissen, welche Charakteristika und Standards eine professionell und kompetent durchgeführte Evaluation auszeichnen. Die zweite Auflage wurde vollständig überarbeitet und um ein Kapitel zum Monitoring und einen Einblick in den politischen Kontext erweitert." (Verlagsbeschreibung)
more
"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th
...
e data required to implement them. It also provides many examples of how these methods have been applied in developing economies. The book’s contents are based on lectures given by the authors, and their collaborators, as part of a two-week intensive course conducted in China, Peru, South Africa, and Uganda between 2012 and 2017. The courses in China, South Africa, and Uganda were administered and supported by the Centers for Learning on Evaluation and Results (CLEAR) Initiative, a multidonor partnership program for evaluation capacity development with its secretariat at the World Bank and centers located in universities in different parts of the world; in 2020, the program and centers became part of the Global Evaluation Initiative. The presentation of the material in this book is at a high technical level. It assumes that the reader is very comfortable with algebra and has an intermediate knowledge of statistical theory. It is essentially a graduate-level textbook for use in economics, public policy, or related academic programs, although it may also be useful for a course designed for advanced undergraduate students." (Preface)
more
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context,
...
and (3) the critical approach that underscores the importance of power and historical context to understanding intercultural communication, including postcolonial approaches. We believe that each of these approaches has important contributions to make to the understanding of intercultural communication and that they operate in interconnected and sometimes contradictory ways. In this eighth edition, we have further strengthened our dialectical approach, which encourages students to think critically about intercultural phenomena as seen from these various perspectives." (Preface, page xx)
more
"Das neue Zeitalter der Streamingwelt bedeutet nicht nur einen Umbruch der Sehgewohnheiten des Publikums, die Entwicklung der Geschichten hat sich ebenfalls radikal verändert. Serien führen ihre Erzählungen über Stunden aus und sind komplexer und diverser. Filme werden nicht nur für den nationa
...
len Markt produziert, sondern öffnen sich einem weltweiten Adressatenkreis. Der Prozess der Drehbuchentwicklung rückt dadurch immer deutlicher in den Fokus und ist zunehmend durch Teamarbeit geprägt. Oliver Schütte hat vor mehr als zwanzig Jahren das Standardwerk "Die Kunst des Drehbuchlesens" präsentiert. Nun bietet er auf dieser Basis ein aktuelles und zukunftsweisendes Buch für alle, die an der Entwicklung von Drehbüchern beteiligt sind. Er hat seine jahrzehntelange Erfahrung in den Bereichen Konzeption, Kreation und Produktion von Filmen und Serien einfließen lassen. Er informiert über Figuren und Aufbau, Konflikt und das emotionale Thema. Anschaulich erläutert er die Dramaturgie anhand von Filmklassikern und aktuellen Beispielen. Er erklärt prägnant alle Elemente von wirkungsstarken Geschichten. Darüber hinaus charakterisiert er, was eine gelungene und konstruktive Zusammenarbeit ausmacht. Er beschreibt die Aufgabe nicht nur der Kreativen, sondern auch die der Produktion, Regie und der Verantwortlichen bei Sendern und Streamern. Dabei liegt ein wichtiger Aspekt auf dem kooperativen Teamwork aller und wie dieses erreicht werden kann." (Verlagsbeschreibung)
more
"Duncan McCue's Decolonizing Journalism is the only text in Canada that teaches aspiring journalists how to build respectful, reciprocal relationships with Indigenous communities when researching and sharing their stories. It is a textbook adaptation of an online guide from one of Canada's leading i
...
ndigenous journalists. Decolonizing Journalism guides students through building critical consciousness vis-à-vis Indigenous people and communities, teaches them how to apply their journalistic skills and minds to working with communities, and offers 9 exclusive interviews with Canada's leading indigenous journalists and podcasters to provide students insight into the histories, processes, and obstacles central to decolonizing journalism and media from the inside out." (Publisher description)
more
"Controversy Mapping is the first book to introduce readers to the observation and representation of contested issues on digital media. Drawing on actor-network theory and digital methods, Venturini and Munk outline the conceptual underpinnings and the many tools and techniques of controversy mappin
...
g. They review its history in science and technology studies, discuss its methodological potential, and unfold its political implications. Through a range of cases and examples, they demonstrate how to chart actors and issues using digital fieldwork and computational techniques." (Back cover)
more
"The best-selling Environmental Communication and the Public Sphere provides a comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. Authors Phae
...
dra C. Pezzullo and Robert Cox examine how we define what constitutes an environmental problem and how we decide what actions to take concerning the natural world. The Sixth Edition explores recent events and research, including fast fashion, global youth climate strikes, biodiversity loss, disability rights advocacy, single-use plastic ban controversies, and the COVID-19 pandemic." (Publisher description)
more
"Joan Kristin Bleicher beleuchtet umfassend zentrale Aspekte der Medialität des Internets. Im Fokus stehen dabei nicht nur Rahmenbedingungen und die historische Entwicklung. Es werden auch Angebotsschwerpunkte, theoretische Fragen, Ästhetik, Nutzungs- und Wirkungspotenziale des Internets sowie Reg
...
ulierungstendenzen thematisiert. Das Buch hat einführenden Charakter und richtet sich an Studierende der Medien-, Kultur- und Kommunikationswissenschaft. Es eignet sich auch für Interessierte anderer Fachrichtungen, die sich über dieses Schlüsselmedium unserer Zeit informieren möchten." (Verlagsbeschreibung)
more
"Das vorliegende Methodenbuch zeigt Möglichkeiten auf, wie das Potenzial digitaler Medien anhand unterschiedlicher Lernprozesse wie individualisiertem, kollaborativem/kooperativem, inklusivem, gamebasiertem/gamifiziertem sowie immersivem Lernen sinnvoll genutzt werden kann. Es werden jeweils die di
...
daktischen Besonderheiten, verschiedene Methoden und die entsprechenden digitalen Werkzeuge vorgestellt. Beispiel für Kollaboratives/Kooperatives Lernen: Kollaborative Gestaltung des Schreibprozesses (Board, Etherpad, Workchat, Wortwolke); Digitales Storytelling (Blog, Microblogging-Dienst, Website); Auditive Umsetzung (Audioguide, Hörspiel, Podcast); Filmische Umsetzung (Erklär- und Lernvideos, Vlogs)." (Verlagsbeschreibung)
more
"Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts
...
of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research. Updates to this edition include: an overview of the interrelations between networked, mass, and interpersonal communication; a new chapter on digital methods; three chapters illustrating different varieties of media and communication research, including industry–academic collaboration and participatory action research; presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions." (Publisher description)
more
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
it sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home." (Publisher description)
more
"The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threate
...
n our jobs? Are we reaching the end of globalisation as we know it? How can we best prepare ourselves and our children for the digitally transformed world? The book will help the reader gain a better understanding of the mechanisms behind the digital transformation, something that is essential in order to not only reap the plentiful opportunities being created by the digital economy but also to avoid its many pitfalls." (Publisher description)
more
"This timely and comprehensive textbook covers theoretical and practical issues related to evaluation of programs, particularly social programs and projects, with an emphasis on viewing evaluation topics through a social justice, diversity, and inclusive perspective. It provides students with an equ
...
al appreciation of both the art (for example engaging stakeholders, communicating across diverse settings, recruiting participants) and science (writing questions that matter, using credible designs, data analysis) of evaluation planning, implementation, and dissemination. This textbook will help students recognize that all populations are diverse, and that high quality evaluations need to pay attention to the diversity of all populations being served." (Publisher description)
more
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
ent in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field." (Publisher description)
more
"This is the only 'how to' book on journalism written by writers and editors who have operated at the top level in national news. It has long been the go-to book of advice for young reporters. This edition includes a chapter on social media and is extensively updated throughout, with new content fro
...
m Jemma Crew, an award-winning national news journalist. The book emphasises that good journalism must involve the acquisition of a range of skills that will empower trainees to operate in an industry where ownership, technology and information are constantly changing." (Back cover)
more
"Media Laws on the African continent have been amended, revised and rewritten since the first edition of the SADC Media Law Handbook was first published nearly a decade ago. The reasons for new media laws range from the advent of social media to the realisation of the powers-that-be that, with new t
...
echnologies, they cannot control the narrative and discussion in the way they used to do. How does one balance the need to prevent hate speech with the necessity to question and control those in power publicly as well as those opposing them? Our legal expert, Justine Limpitlaw, has taken up the challenge of analysing and scrutinising the media laws of 13 southern African countries over the past four years. We present the results to you in this three-volume-edition. The work will, in the next few years, make its way into legal offices, newsrooms and courtrooms on the continent, just as the first edition did." (Foreword)
more