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Methods applied
Output Type

Utilization-Focused Evaluation

Thousand Oaks et al.: Sage, 5th ed. (2022), xxiv, 406 pp.
"The Fifth Edition of the bestselling 'Utilization-Focused Evaluation' provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years o ... more
"Joan Kristin Bleicher beleuchtet umfassend zentrale Aspekte der Medialität des Internets. Im Fokus stehen dabei nicht nur Rahmenbedingungen und die historische Entwicklung. Es werden auch Angebotsschwerpunkte, theoretische Fragen, Ästhetik, Nutzungs- und Wirkungspotenziale des Internets sowie Reg ... more
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved ... more
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context, ... more
"Das neue Zeitalter der Streamingwelt bedeutet nicht nur einen Umbruch der Sehgewohnheiten des Publikums, die Entwicklung der Geschichten hat sich ebenfalls radikal verändert. Serien führen ihre Erzählungen über Stunden aus und sind komplexer und diverser. Filme werden nicht nur für den nationa ... more
"This timely and comprehensive textbook covers theoretical and practical issues related to evaluation of programs, particularly social programs and projects, with an emphasis on viewing evaluation topics through a social justice, diversity, and inclusive perspective. It provides students with an equ ... more

The Radio Handbook

London: Routledge, 4th ed. (2021), xvii, 246 pp.
"Updated and revised, the fourth edition of The Radio Handbook is a comprehensive guide to the medium of radio and the radio industry in the UK. Featuring new chapters on social media and podcasting, this book offers a thorough breakdown of the knowledge and skills needed to work within the contempo ... more

The Public Relations Handbook

London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof ... more
"Das Handbuch bietet die erste Gesamtübersicht aller wesentlichen Felder der globalen Kommunikation in organisierten Sozialsystemen (Massenmedien, Politik, Wirtschaft, Zivilgesellschaft) und Lebenswelten (Netzgemeinschaften, Kleingruppen, Individuum) auf einer einheitlichen und interdisziplinären ... more
"Em seis pequenos capítulos, com mais de 40 ilustrações, é traçado um percurso pelos meandros do Discurso Mediático desde a definição de Texto e Discurso, passando pela caracterização do Discurso Mediático, pelos princípios intertextual e multimodal de construção discursiva, pelos resu ... more

Information Visualization: Perception for Design

Cambridge, MA: Elsevier, 4th ed. (2021), xix, 538 pp.
"Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved c ... more
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem ... more

Comics: An Introduction

Abingdon, Oxon; New York: Routledge (2021), xi, 214 pp.
"Taking a broadly global approach, Harriet Earle discusses the history and development of the form internationally, as well as how to navigate comics as a new way of reading. Earle also pushes beyond the book to lay out the ways that fans engage with their comics of choice – and how this can impac ... more
"Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts ... more
"[This book] provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book offers an up-to-date, thorough overview o ... more
"The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, ... more