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Authors & Publishers
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Methods applied
Output Type
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
London; New York: Routledge, 2nd ed. (2022), xi, 260 pp.
"Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, educat
...
Utilization-Focused Evaluation
Key Guides
Thousand Oaks et al.: Sage, 5th ed. (2022), xxiv, 406 pp.
"The Fifth Edition of the bestselling 'Utilization-Focused Evaluation' provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years o
...
Intercultural Communication in Contexts
New York: McGraw-Hill, 8th ed. (2022), xxxiii, 481, 22 pp.
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context,
...
Handbuch zur Evaluation: Eine praktische Handlungsanleitung
Münster: Waxmann (2022), 516 pp.
"Ziel dieses Buches ist es, kompakt und nutzerfreundlich Grundkenntnisse für die Planung, Durchführung und Anwendung von Evaluationen zu vermitteln. Hierfür greift es auf die inhaltlichen Konzepte und Unterlagen zahlreicher Kurse zur Evaluation im In- und Ausland zurück. Das Buch richtet sich an
...
Decolonizing Journalism: A Guide to Reporting in Indigenous Communities
Don Mills, Ontario: Oxford University Press (2022), xviii, 268 pp.
"Duncan McCue's Decolonizing Journalism is the only text in Canada that teaches aspiring journalists how to build respectful, reciprocal relationships with Indigenous communities when researching and sharing their stories. It is a textbook adaptation of an online guide from one of Canada's leading i
...
Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung
Wiesbaden: Springer Gabler (2022), xv, 395 pp.
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
...
Grundwissen Internet
München: UVK (2022), 230 pp.
"Joan Kristin Bleicher beleuchtet umfassend zentrale Aspekte der Medialität des Internets. Im Fokus stehen dabei nicht nur Rahmenbedingungen und die historische Entwicklung. Es werden auch Angebotsschwerpunkte, theoretische Fragen, Ästhetik, Nutzungs- und Wirkungspotenziale des Internets sowie Reg
...
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Impact Evaluation in International Development: Theory, Methods and Practice
Key Guides
Washington, DC: World Bank (2022), xix, 401 pp.
"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th
...
Controversy Mapping: A Field Guide
Cambridge, UK; Medford, MA: Polity Press (2022), xx, 334 pp.
"Controversy Mapping is the first book to introduce readers to the observation and representation of contested issues on digital media. Drawing on actor-network theory and digital methods, Venturini and Munk outline the conceptual underpinnings and the many tools and techniques of controversy mappin
...
Lernprozesse digital unterstützen: Ein Methodenbuch für den Unterricht
Weinheim; Basel: Beltz, 2. Aufl. (2022), 153 pp.
"Das vorliegende Methodenbuch zeigt Möglichkeiten auf, wie das Potenzial digitaler Medien anhand unterschiedlicher Lernprozesse wie individualisiertem, kollaborativem/kooperativem, inklusivem, gamebasiertem/gamifiziertem sowie immersivem Lernen sinnvoll genutzt werden kann. Es werden jeweils die di
...
The Radio Handbook
London: Routledge, 4th ed. (2021), xvii, 246 pp.
"Updated and revised, the fourth edition of The Radio Handbook is a comprehensive guide to the medium of radio and the radio industry in the UK. Featuring new chapters on social media and podcasting, this book offers a thorough breakdown of the knowledge and skills needed to work within the contempo
...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
Media Law Handbook for Southern Africa, Vol. 1
Key Guides
Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xl, 416 pp.
"Media Laws on the African continent have been amended, revised and rewritten since the first edition of the SADC Media Law Handbook was first published nearly a decade ago. The reasons for new media laws range from the advent of social media to the realisation of the powers-that-be that, with new t
...
Werbung: Einführung in die Markt- und Marketingkommunikation
München: UVK, 10th ed. (2021), xi, 472 pp.
Discurso mediático
Covilhã: Universidade da Beira Interior (2021), 249 pp.
"Em seis pequenos capítulos, com mais de 40 ilustrações, é traçado um percurso pelos meandros do Discurso Mediático desde a definição de Texto e Discurso, passando pela caracterização do Discurso Mediático, pelos princípios intertextual e multimodal de construção discursiva, pelos resu
...
Media Theories and Approaches: A Global Perspective
New York: Palgrave Macmillan, corrected version (2021), xx, 339 pp.
Medienanalyse: Ein kritisches Lehrbuch
Frankfurt am Main: Westend (2021), 300 pp.
"Sabine Schiffer legt nun ein Buch vor, das sowohl theoretische Grundlagen liefert als auch an etlichen Beispielen aufzeigt, wie Medienanalyse konkret aussieht. Welche Möglichkeiten gibt es, innerhalb der täglichen Informationsflut den Überblick darüber zu behalten, was echt und wahr und was fal
...
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
London; New York: Routledge, 3rd ed. (2021), xiii, 512 pp.
"Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts
...
Media Law Handbook for Southern Africa, Vol. 3
Key Guides
Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xi, 286 pp.
