"For several years now, the FAO-Dimitra project has been supporting community listeners’ clubs (CLC), which facilitate a process for strengthening rural communities, with a special focus on women’s leadership. At this stage in the project’s progress, we think it is necessary to take the time t
...
o capitalize on several years of experience with the clubs. So included with this newsletter is a fact sheet describing the key features that make the Dimitra community listeners’ clubs a unique approach. You will also find in this issue a dossier which outlines the impact of the CLCs in the Orientale Province of the Democratic Republic of Congo (DRC). A listeners’ club forum in Isangi, which brought together members of 60 listeners’ clubs in the Province, offers a starting point to examine the results obtained. Marguerite Atilomoi, a young woman leader from Orientale Province, was chosen to feature in this issue’s Portraits Series. Marguerite is the moderator of a Dimitra community listeners’ club, and also serves on the Board of a local producer organization and is Vice-President of the Producers Union for her area. Several articles describe the launch of new clubs in Mauritania, Niger and Senegal with FAO’s regional Integrated Production and Pest Management (IPPM) programme, as well as in Ghana." (Editorial, page 2)
more
"This case study analyses the intersection between radio, gender and information and communication technologies (ICTs) in Sierra Leone, Liberia and Guinea. Specifically, it examines whether recent improvements in radio broadcast coverage and the spread of SMS technology are increasing women’s acce
...
ss to information and providing them with a platform that adequately meets their needs. The findings show that, despite cultural and socio-economic barriers, women enjoy listening to radio and want to contribute to debates in their local public sphere. For today’s younger women, it has become easier to overcome traditional obstacles to expressing themselves publicly, as well as to embrace the newest communication technologies, such as text messaging, that allow them access to a public platform. However, it is still difficult to get ordinary women of all ages to communicate with their local radio. Community radio is a male-dominated entity that often consigns women’s programming to a narrow interpretation of gender issues, focused on women’s roles as wives, mothers and homemakers, and does not address the listening needs of women as political and economic actors in their own right." (Executive summary)
more
"The potential of audience participation constitutes a most important characteristic of digital journalism. This article presents an inductive study of audience participation in the production of online news in a Danish context, analysing how audiences participate, and what relationships between jou
...
rnalists and audiences accompany this participation. The article discusses the concept of participation, arguing on the basis of sociological theory that it should be understood as those instances where the audience influences the content of the news through their intentional actions. Applying this definition, it proposes four ideal types of audience participation in the production of online news, namely sharing of information, collaboration, conversation and meta-communication." (Abstract)
more
"El kit se conforma de varios recursos para facilitar la tarea de los y las radialistas, tanto para la producción periodística previa a cada programa, como para el desarrollo del programa en sí. Se contempla como un eje de fundamental importancia la participación de la audiencia, y en ese sentid
...
o, se incorpora varias sugerencias para lograr dicho objetivo. Los temas desarrollados en este kit, son de gran relevancia para la discusión con la ciudadanía en el marco del proceso electoral, tales como: proceso electoral abril 2013; democracia; política y participación política; participación política de las mujeres en Paraguay; políticas públicas; derechos humanos: los derechos económicos, sociales, culturales y ambientales (DESC); el derecho a la comunicación; la tierra en Paraguay. La estructura de cada tema se compone básicamente de un breve desarrollo teórico, una guía para el uso antes y durante los programas radiales, los microprogramas sobre cada tema, y un apartado en donde se explica en qué consiste cada una de las técnicas y formatos sugeridos para promover la participación de la audiencia, invitados e invitadas al programa. La información utilizada en el breve desarrollo teórico de los temas es una recopilación y posterior selección de publicaciones de diferentes organizaciones y autores, principalmente de la organización Decidamos, Campaña por la Expresión Ciudadana. En el apartado de fuentes y bibliografía de este kit se menciona detalladamente. Es importante mencionar que este Kit conto con el valioso aporte de validación en una jornada taller con las y los representantes de las 16 radios comunitarias involucradas, generando sugerencias, nuevos aportes y recomendaciones que garantizan una mayor adecuación del material, al uso de las y los radialistas desde su realidad comunitaria y práctica radiofónica." (Presentación del material, página 9)
more
This is the second of the annual Reuters Institute Digital News surveys published by Reuters Institute for the Study of Journalism (RISJ) at Oxford University. You Gov online polls commissioned by RISJ were conducted with 11,000 online users in the UK, US, Denmark, France, Germany, Spain, Italy, Bra
...
zil and Japan. For instance, the survey shows surprising national differences in the rate of online participation. The Spanish (27%), Italians (26%), and Americans (21%) were more than twice as likely to comment on a news story via a social network as the British (10%). Meanwhile urban Brazilians were five times more likely to comment on a news site than the Germans or Japanese surveyed, and nearly half (44%) shared a news story on a weekly basis via a social network, with around one third (32%) doing so by email. Study author Nic Newman, a Research Associate at the Reuters Institute for the Study of Journalism and digital strategist, said: ‘Our findings suggest that the culture of a country is the main driver for how we engage with online news – playing an even greater part than the technical tools and devices we have to access it. People living in Brazil, Italy and Spain have much higher levels of interaction, both with the news sites and with each other, sharing and commenting about news stories. By contrast, although the Japanese appear to embrace the non traditional news sites, they have the lowest level of online and offline participation, followed by Germany, Denmark and the UK.’
more
"This report presents the main findings of three regional surveys on participation at local and community radio stations in Africa, Asia, Latin America and the Pacific. The studies examined the involvement of the radio stations’ communities in programming, management, ownership and funding. Partic
...
ipation of the community is an important feature of almost all stations participating in the survey. In all regions, involvement in programming is strongest. Results show that “traditional” forms of listener involvement, such as participation in talk shows or call-in programmes - which can also be found at public or commercial radio stations – are most frequent in local/community radios. Participation in management, ownership and funding are less common. Whereas the ranking of the various areas of participation is similar throughout the regions, differences exist in their importance: Latin American radios top participation in programming, but they are far below average in management and ownership. In Africa, the level of participation in financing and ownership is comparatively high. In Asia, participation in management plays a crucial role. The majority of the stations generate revenue through multiple sources. In Latin America, advertising is of primary importance, in Africa, sale of airtime and funding by foreign and local donors are relatively significant, while in Asia, governmental support plays a bigger role than in the other two continents. Lack of funds is seen as the most severe constraint for an increased participation of communities in all regions covered by the survey. An early involvement of the communities (in the planning and implementation phase) and their organisation in listeners' clubs are two factors that lead to stronger participation." (Abstract)
more
"Este informe presenta los principales resultados de tres sondeos regionales sobre la participación en las radios locales y comunitarias en África, América Latina, Asia y el Pacífico. Los sondeos investigaron la participación de las respectivas comunidades en la programación, la gestión, la p
...
ropiedad y el financiamiento de las emisoras. La participación de la comunidad es un elemento importante en casi todas las radios participantes en este sondeo. En todos los continentes, la participación se da con mayor fuerza en el área de la programación. Los resultados muestran que las formas 'tradicionales' de participación de los oyentes, como los programas de entrevistas o la participación por teléfono – también muy de uso en la radio pública o comercial - son las más frecuentes en la radio local y comunitaria. La participación en la gestión, la propiedad y el financiamiento es menos común. Mientras la clasificación de las diferentes áreas de participación es similar a través de las regiones investigadas, se dan sin embargo ciertas diferencias de importancia: las emisoras latinoamericanas tienen mayor participación a nivel de la programación, pero están por debajo del promedio en las áreas de gestión y propiedad. En África el nivel de participación en el financiamiento y la propiedad es relativamente alto. En Asia la participación en la gestión juega un papel fundamental. La mayoría de las radios genera ingresos por una variedad de fuentes. En América Latina la publicidad es de primera importancia, en África la venta de espacios radiales y el financiamiento por donantes locales y extranjeros tienen un peso significativo, mientras que en Asia el financiamiento del estado juega un papel mayor que en los otros dos continentes. En todas las regiones que cubrió el sondeo, se percibe la falta de fondos como el limitante más severo para lograr una mayor participación de las comunidades. Un compromiso 'temprano' de las comunidades (ya en la fase de planificación y ejecución) y la existencia de clubes de oyentes son dos factores que conducen a una participación más intensa." (Resumen)
more
"Great changes have been taken place in the patterns of China’s radio programs since 1980s. Its role has changed from the government’s “propaganda tool” to meet the multiple needs of the radio listeners; its profit mode somehow has varied from full national funding to making profit independe
...
ntly; with the assistance of digital technology, the traditional broadcasting program patterns, which was all about manuscripts writing and reading, have been also altered into ones that involve audience interaction. This paper is a case study of 'Helping Each Other in Beijing', a radio program for the elderly by Public Service Frequency in Beijing Radio Station. It analyzes the program from its concept, content, audience interaction, and hosting style. It displays, in the age of new media and globalization, which is full of fierce competition, how the broadcasters in China create new philosophy and concept of radio programs, how they react to the new relationship between audience and them, and how they build up their new media image." (Abstract)
more
"The author discusses the challenges of using radio as a tool for community engagement in development. It examines specific case studies from the African continent. The book also considers the different ways governments, organizations, broadcasters and communities can use radio networks as instrumen
...
ts of participatory knowledge production, exchange and utilization so as to bring about change and development. Thus, this book is relevant to global discourses on communication and development. It demonstrates how elusive participation can become if implemented without adequate consideration of power relationships within indigenous and local knowledge systems. It proposes that more effective radio for development initiatives should be built on participatory action research, local communication needs, and indigenous knowledge systems. Effective radio should rely on relevant broadcasting technology and infrastructure, and designed to operate independently of donor funds." (Back cover)
more
"This book is based on a collaborative research project by a team of journalism scholars from Europe, North America and Israel. It provides insights into how journalists at websites affiliated with leading national newspapers in ten Western democracies are thinking about, and dealing with, the inclu
...
sion of content produced and published by the people once viewed simply as 'the audience.' The journalist's control over media space, which was based to a large extent on their access to the means of disseminating information, has evaporated, and the space is now open to everyone. Participatory Journalism goes right to the heart of what journalists do, what journalism is, and what the role of news is in contemporary democratic society that has gone digital." (Publisher description)
more
"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
...
different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
more
"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
...
work closely with farmers and farmer organizations, agricultural extension and advisory services, researchers and others to carefully plan and deliver a four-six month radio campaign. During the PRC, farmers are able to explore, exchange knowledge, gain information and share experiences with a new agricultural practice that can improve their family’s food security. Lively and entertaining, PRCs feature the voices, stories and perspectives of ordinary farmers through a mix of radio formats, including panel discussions, vox pops, village debates, phone-in shows, mini-dramas and music. Farmers provide feedback and are involved in monitoring and evaluating the PRCs throughout. New Information Communication Technologies (ICTs) such as cell phones, MP3 players, interactive voice response systems, and bulk SMS messaging systems are linked with radio to boost the interactivity, reach and accessibility of PRCs." (Page 2)
more
"This paper examines the relationship between a broadcaster’s research methods and aspects of the environment in which it operates, specifically its accountability to its funders and the growth of interactivity by its users. It is concerned with (1) how the BBC World Service’s funding by the UK
...
government’s Foreign & Commonwealth Office (FCO) means that it has to account for its activities to some extent in terms of the global conversation which it fosters; and (2) how the recent growth of interactive and social media enhances possibilities for worldwide engagement and conversation, but also increases the complexities of measurement. This is because users are dispersed across the globe (they are no longer confined to a geographical area of radio reception) and they are interactive: instead of merely listening or viewing, they talk back to the BBC, and they talk with one another. New tools and techniques are needed to measure these new flows and forms of interaction (and they also beg new professional and organisational practices). In a case study of the BBC’s Chinese service, the paper explores what the BBC knows of its audience or users; and, in a content analysis of online forums, it explores some of the issues and possibilities that arise in researching online interaction, the sort of research data and analysis that might be seen as necessary in the context of organisational accountability and the emerging interactive media environment." (Summary)
more
"This report offers an overview of results of an assessment that sought to investigate the audience impact of Internews’ network of five FM radio stations in southern Sudan and two transitional areas that were established to provide their communities with critical information about the peace agree
...
ment, the referendum and the resettlement of returning refugees. The five stations are the first community radio stations to be established in these remote parts of Sudan. The results show communities identify strongly with their local station and listen in preference to any other available radio service. This is because they believe the information they will receive is credible, accurate and relevant to their specific community, in their local language. A high percentage of listeners also attribute their knowledge about political processes including the CPA, referendum, popular consultation and elections directly to their local FM station." (Abstract)
more