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PR-Texte
Konstanz; München: UVK (2014), 241 pp.
"In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen.
Die Grundidee des Buches besteht da
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Writing, Affordances, and Governable Subjects
Journal for Religion, Film and Media (JRFM), volume 7, issue 1 (2021), pp. 33-44
"The book of Deuteronomy in the Hebrew Bible makes a number of references to writing and to the importance of Israel carefully observing the commands, statutes, and ordinances written in the book. Readers can then conform themselves and their behaviors according to the subjectivity of Israel the boo
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The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications
Key Guidance
Oakland: University of California Press, 4th revised, updated and expanded ed. (2019), xx, 545 pp.
"The Copyeditor’s Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the latest advice from language authorities, usage guides, a
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Expressing Theology: A Guide to Writing Theology That Readers Want to Read
Eugene: Wipf and Stock Publishers (2015), 182 pp.
"Have you ever picked up a volume of theology, read the first page, and decided you would rather scrub the bathroom floor than read another page? Theology does not need to be abstract, dull, boring, tedious, dense, inconsequential, trivial, remote, immaterial, or unimportant. Theology should not lea
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Writing Health Communication: An Evidence-Based Guide
Key Guidance
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
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Writing Effective Reports
In: Food Security Communications Toolkit
Rome: FAO (2011), pp. 140-193
Guide to Managerial Communication: Effective Business Writing and Speaking
Upper Saddle River, New Jers.: Prentice Hall, 6th ed. (2003), ix, 198 pp.
De l’idée au texte: Guide des auteurs
Niamey; Bonn: Editions Alpha;Deutsche Stiftung für Internationale Entwicklung (DSE), Zentralstelle für Erziehung, Wissenschaft und Dokumentation (2000), 215 pp.
"De l'Idée au texte est une coédition produite par les Editions Alpha à Niamey et la Deutsche Stiftung für Internationale Entwicklung/DSE (qui fait maintenant partie de la GIZ). Elle est la première d'une série prévue dans le cadre d'un programme de formation du personnel des maisons d'éditi
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Medienethik
Stuttgart; Weimar: Metzler (1998), 250 pp.
"Medienethik beschreibt und erklärt neue ethische Probleme. Zunächst werden Grundprobleme der Disziplin dargelegt, dann werden die zentralen medienethischen Positionen von Platon bis zur Theorie der Hypermedien vorgestellt. Schließlich erörtert der Autor Felder neuer medienethischer Fragestellun
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Creative Writing: A Handbook, with Exercises and Examples
Harare: Baobab Books;Academic Books (1997), 134 pp.
"A handbook for aspiring writers in Africa which contains many practical tips and information on the craft of writing, and covers topics such as writer’s block, conflict and tension, discipline, flashbacks, plots and themes, character and dialogue, description and imagery. There are also sections
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Writing for Children: How to Apply Writing Basics, Target Children's Needs and Communicate in Fresh Formats
Elgin, Illin.: Cook Communications Ministries (1995), 39 pp.
