mediadev library

The Role of Facebook Influencers in Shaping the Narrative of the Duterte Era

Renee Juliene Karunungan

Loughborough University, Doctoral Thesis (2022), 390 pp.

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Philippine Digital Cultures: Brokerage Dynamics on YouTube

Cheryll Ruth Soriano, Earvin Charles Cabalquinto

Amsterdam: Amsterdam University Press (2022), 240 pp.

"Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, ... more

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Politics – Simply Explained? How Influencers Affect Youth’s Perceived Simplification of Politics, Political Cynicism, and Political Interest

Desirée Schmuck, Melanie Hirsch, Anja Stevic, Jörg Matthes

International Journal of Press/Politics, volume 27, issue 3 (2022), pp. 738-762

"Social media influencers promote not only products and brands but also their opinions on serious topics like party politics or climate change. These so-called digital opinion leaders may exert a powerful impact on their followers’ political attitudes. Accordingly, we explore new directions to exp ... more

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Wanghong as Social Media Entertainment in China

David Craig, Jian Lin, Stuart Cunningham

Cham: Palgrave Macmillan (2021), ix, 197 pp.

"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu ... more

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O pastor de internet e a midiatização digital da religião

Odlinari Ramon Nascimento da Silva, Luciana Miranda Costa

Tropos: Comunicação, Sociedade e Cultura, volume 10, issue 1 (2021), 19 pp.

"Os pastores de internet ocupam um lugar de fala privilegiado e põem em circulação as estratégias para o compartilhamento de suas respectivas mensagens, tornando-se referências para os seus milhões de seguidores. No cenário brasileiro, um dos youtubers mais famosos quando se trata de pregaç� ... more

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Building Relationships with the Faithful: Examining Church Communicators Perceptions of Social Media Influencers in Their OPR Strategy

Guy Golan, Jordan Morehouse, Ashley E. English

Journal of Public Relations Research, volume 33, issue 4 (2021), pp. 250-266

"The current study investigates how Church communicators perceive the role of social media platforms and influencers in their overall stakeholder engagement strategy. Building upon the Organization-Public Relationship (OPR) body of literature, we conducted 13 in-depth interviews with public relation ... more

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Social Media Conversion: Lessons from Faith-Based Social Media Influencers for Public Relations

Brian G. Smith, Danielle Hallows, Maggie Vail, Alycia Burnett, Caleb Porter

Journal of Public Relations Research, volume 33, issue 4 (2021), pp. 231-249

"The growing importance of social media influencers (SMIs) as sources for attitude and behavior necessitate a focus on influencers (and their strategies to influence) in public relations research and practice. This study investigated perspectives among a specific type of SMI – the religious or fai ... more

Christliche Influencer: In der Aufmerksamkeitsspirale

Elisabeth Hurth

Herder Korrespondenz, issue 4 (2020), pp. 38-40

"Christiche Akteure im Netz: Die einen bieten allerlei Lebensdienliches, die anderen punkten mit Provokationen. Die Kirchen sollten sich von diesem Medienphänomen nicht zu viel versprechen. Denn es steht für ein Christentum, das sich der digitalen Marktlogik unterwirft und nicht in der realen Welt ... more

Deplatforming: Following Extreme Internet Celebrities to Telegram and Alternative Social Media

Richard Rogers

European Journal of Communication, volume 35, issue 3 (2020), pp. 213-229

"Extreme, anti-establishment actors are being characterized increasingly as ‘dangerous individuals’ by the social media platforms that once aided in making them into ‘Internet celebrities’. These individuals (and sometimes groups) are being ‘deplatformed’ by the leading social media comp ... more

Who influences Ukrainian youth on social media?

Washington, DC: IREX (2020), 6 pp.

"Top influencers are Ulana Suprun, Yanina Sokolova, and Serhiy Prytula. Most influential nonprofit organizations are the educational platforms Osvita.ua and Promotheus. Individual personalities are more influential than organizations. National platforms are more influential than regional platforms. ... more

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Influencer Marketing: Grundlagen, Strategie und Management

Julia F. Kost, Christof Seeger

Stuttgart: UTB;UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.

"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more

Redes sociales y ciudadanía: Hacia un mundo ciberconectado y empoderado
Top Insights

Ignacio Aguaded, Arantxa Vizcaíno-Verdú (eds.)

Huelva: Grupo Comunicar Ediciones;Alfamed (2020), 847 pp.

"Esta es una obra miscelánea que se adentra, desde múltiples perspectivas, en las interacciones entre educación y comunicación por medio de la influencia global de las redes sociales. En un contexto hiperconectado, pero no necesariamente ‘empoderado,’ resulta esencial la formación en compet ... more

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Zum ersten Mal in Bangladesch: Influencer können Entwicklungsorganisationen helfen, junge Menschen zu erreichen. Aber bei der Zusammenarbeit kann einiges schiefgehen

Sebastian Drescher

welt-sichten, November (2020)

"Meine Reise in die Slums von Bangladesch“ heißt ein Video, das Julien Bam im Mai 2019 auf Youtube veröffentlicht. Julien Bam ist mit mehr als fünf Millionen Followern einer der erfolgreichsten deutschen Influencer. Seine aufwändig produzierten Clips sind meist laut und albern, er singt und ta ... more

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Arab Millennials’ Articulation of Identity in Cyberspace: A Study of Three MENA YouTubers

Mohammad Ayish, Abeer Al-Najjar

Arab Media & Society, issue 27 (2019), pp. 26-40

"This study investigates how three young Arab influencers negotiate their identities in cyberspace. Abdallah Al Maghlouth, Abdulrahman Mohammed, and Laila Hzaineh were selected for this study because they were listed among the top MENA influencers by the Arab Social Media Summit (2015) or by Stepfee ... more

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Guía de publicidad para influencers

Lima: Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (Indecopi) (2019), 39 pp.

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Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia

Julian Hopkins

New York; Oxford: Berghahn (2019), xiii, 221 pp.

"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media microcelebrities and influencers. It tracks the transformation of pe ... more

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La posverdad: Una cartografía de los medios, las redes y la política

Roberto Aparici, David García-Marín (eds.)

Barcelona: Gedisa (2019), 185 pp.

Unboxing YouTube: Im Netzwerk der Profis und Profiteure

Lutz Frühbrodt, Annette Floren

Frankfurt am Main: Otto Brenner Stiftung (2019), 152 pp.

"In Deutschland nutzen laut ARD/ZDF-Online-Studie von 2018 zwei Drittel der 14- bis 29-Jährigen täglich YouTube, bei Kindern dürfte der Anteil sogar noch höher liegen. Sie wollen sich damit in erster Linie zerstreuen. Die Auswertung der deutschen Top-100-Kanäle ergab: über ein Drittel bietet U ... more

Familias y niños: El negocio de los canales de los niños youtubers

Esther Martínez Pastor, Ricardo Vizcaíno-Laorga, Miguel Ángel Nicolás Ojeda et al.

Fundación BBVA (2018), 87 pp.