Filter
10
Topics
Audiences & Users
5
Advertising Planning & Implementation
4
Audience Research Methods
4
Radio Advertising
2
Television Advertising
2
Audience Research
2
Advertising Campaigns
1
Advertising Markets & Industries
1
Advertising Sales Management
1
Print Media Advertising
1
Audience Feedback, Interaction & Participation
1
Audience Segmentation, User Typologies, Personas
1
Television Use: Children
1
Media Use: Minorities & Disadvantaged Groups
1
Media Use: Women, Female Media Audiences
1
News Consumption & Information Sources of Media Users
1
Opinion Polls, Public Opinion Research
1
Radio Consumption, Radio Use, Radio Audiences
1
Television Consumption, Televison Use, Television Audiences
1
Decoding
1
Fans, Fandom, Fan Cultures
1
Radio Marketing, Branding & Promotion
1
Television Marketing, Branding & Promotion
1
Sensationalist Journalism, Yellow Press
1
Strategy Development & Strategic Planning
1
Marketing & Branding
1
People with Disabilities: Reporting & Media Representation
1
Media Reception
1
Uses-And-Gratifications Approach
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Mobile Phones, Smartphones
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Output Type
Werbung: Einführung in die Markt- und Marketingkommunikation
München: UVK, 10th ed. (2021), xi, 472 pp.
Rating the Audience: The Business of Media
London; New York: Bloomsbury Academic (2011), xvi, 272 pp.
"Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry.
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Understanding Media Users: From Theory to Practice
Malden: Wiley Blackwell (2009), vi, 219 pp.
"Understanding Media Users discusses approaches to audiences which maintain that viewers actively interpret content, a perspective to be distinguished not only from structuralist media theory but from passive audience “effects studies.” Effects studies consist of research conceptually articulate
...
Critical Readings: Media and Audiences
Maidenhead: Open University Press (2003), 301 pp.
Audience Economics: Media Institutions and the Audience Marketplace
New York: Columbia University Press (2003), x, 235 pp.
Estrategias de medios publicitarios
Lima: Universidad de Lima, Fondo Editorial (1998), 150 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
Desperately Seeking the Audience
London: Routledge (1991), xii, 203 pp.
"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An
...
