"Anhand von 13 Leitfragen führt dieses Open-Access-Lehrbuch in die Medienökonomie ein und stellt wesentliche Konzepte und Perspektiven vor. In den Antworten werden die in den Fragen aufgeworfenen Phänomene und Problemstellungen kontextualisiert und die jeweils involvierten Akteure, Theorien und E
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rklärungen vorgestellt. Die Orientierung an Problemfeldern und Beispielen erleichtert den Zugang zu den zugrunde liegenden theoretischen Konzepten und macht die Medienökonomie als Teilbereich der Publizistik- und Kommunikationswissenschaft greifbar." (Verlagsbeschreibung)
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"Twenty-four highly accomplished and prominent media scholars representing ten countries provide a survey of international communication, public relations and advertising, implications of globalization, international law and regulation, global culture, propaganda, transnational media, the shifting p
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olitics of media, trends in communication and information technology, and much more. The fourth edition includes six new contributors (Lee B. Artz, Daniela V. Dimitrova, Berna Ackali Gur, Petros Iosifidis, Perry Keller, and Nicholas Nicoli) who cover such issues as politics of global culture, global theories, global law, implications of internet and politics. Other chapters are fully updated to foreground contemporary examples and major events that have impacted our global communication environment. Collectively, new contributions and updated chapters reflect the rapid technological and communications changes that are taking place nationally and globally." (Publisher description)
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"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
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their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy." (Publisher description)
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"This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving me
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dia economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy." (Publisher description)
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"This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the politi
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cal economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management." (Publisher description)
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"The chapters here explore the impact, especially of Covid-19, on the media while unpacking the complexities, intersections and dynamics surrounding technological, political and economic developments and trends. Similarly, media discourses on journalism practice, audience narratives and news discour
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ses are taken up. The contributors revisit and offer critical insights on a broad range of theories and debates, including political economy of the media, constructive journalism, the Fourth Estate, securitization and journalist safety. As such, we obtain a deeper understanding of the changes and continuities surrounding discourses on news frames, trends, actors and agendas in the context of health crises. Also, the important role for public health communication and the notion of ‘information’ as a ‘public good’, especially during health crises, i.e. Covid-19, are invaluable areas of discussion. Lastly, the volume contributes to new insights on media discourses around regulation, representation and marginalization in the context of health crises. We learn, for instance, how several governments under the guise of ‘national safety’ continue to impinge on human rights and freedom of expression for both producers and consumers. This occurs through loopholes in existing regulation but also because of non-existent policy like on social media and citizen journalism and affordances of impunity." (Preface, page xii)
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"This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption
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choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India." (Publisher description)
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"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this editio
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n: explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication; discusses the ethics of media and mass communication in all chapters; introduces a diverse and global range of voices, histories and examples from across the field; ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games." (Publisher description)
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"Brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, internati
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onal law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive." (Publisher description)
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"Winner of the 2019 Robert Picard Book Award, the Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics
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in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data." (Publisher description)
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"The objective of the Study Module is to enhance the business knowledge of undergraduate and graduate students of arts, humanities and media and communications, i.e. individuals, who have potential to be (self) employed after their graduation in the field of creative industries. Special focus in the
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study module is given to the latent entrepreneurial propensities, i.e. personal qualities and skills of the individual that would enable students to pursue an entrepreneurial career when given the opportunity or incentive to new venture creation." (Page 4)
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"In line with the rapidly evolving digital media landscape, this second and fully revised edition of Understanding Media Economics moves beyond the convention of a sector-specific approach to analysis of media economics, and instead offers a framework focused on key themes and imperatives that, in t
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he twenty-first century, are central to a grasp of how economic forces impact on the operation of media industries. It explores a series of topics of relevance to the economics of media – such as innovation, digital multi-platform developments, economics of networks, the impact of two-way connectivity on market demand, risk-spreading strategies, copyright, corporate expansion, advertising – whose resonance frequently extends beyond individual sectors and across the industry as a whole. The general aim is to open up to non-specialists in economics the many fascinating economic traits and pressing industrial policy questions surrounding media industries and markets in the digital era." (Preface, page xi)
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"Kommunikative Grenzüberschreitungen finden auch im Hinblick auf Marktstrukturen und Managementstrategien von Medienunternehmen statt. Bei solchen grenzüberschreitenden Aktivitäten stehen aus medienökonomischer Perspektive strukturelle Zusammenhänge zwischen Beschaffungs- und Absatzmärkten sow
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ie zwischen Medienmanagementstrategien und Medienorganisationen in ländervergleichender Perspektive im Vordergrund. Analysen zu grenzüberschreitenden Medienmärkten und Medienprodukten mangelt es ebenso wie solchen zu medienunternehmerischen Strategien und Transaktionen an theoretischer Fundierung. Dieser Beitrag verfolgt daher das Ziel, ein Modell rekursiver Beziehungen zwischen Marktstrukturen und Managementstrategien vorzustellen. Im Verlauf der Darstellung werden die verschiedenen Ebenen grenzüberschreitender Medienkommunikation in medienökonomischer Perspektive anhand einer Aufarbeitung des Forschungsstandes begrifflich schärfer gefasst. Dazu gehören die drei zentralen ökonomischen Entitäten grenzüberschreitender Medienkommunikation: Märkte, Unternehmen und Produkte. Dies betrifft auch Unterscheidungen von Beschaffungs-, Publikums- und Werbemärkten und diejenigen von Information, Unterhaltung und Werbung, da sowohl Märkte wie Produkte unterschiedliche strukturelle Prämissen bei Grenzüberschreitungen bilden. Auf dieser Grundlage wird ein Medienmarkt- / Medienunternehmensmodell vorgestellt, mit dem rekursive Beziehungen zwischen Märkten und Unternehmen erfasst werden können. In Verbindung mit Ressourcentheorien und den Strukturmodalitäten grenzüberschreitender Medienaktivitäten entsteht ein Modell, mit dem die abschließend diskutierten Prozessdimensionen grenzüberschreitender Aktivitäten untersucht werden können." (Abstract)
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