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"Anhand von 13 Leitfragen führt dieses Open-Access-Lehrbuch in die Medienökonomie ein und stellt wesentliche Konzepte und Perspektiven vor. In den Antworten werden die in den Fragen aufgeworfenen Phänomene und Problemstellungen kontextualisiert und die jeweils involvierten Akteure, Theorien und E ... more

Global Communication: A Multicultural Perspective

Lanham et al.: Rowman & Littlefield, 4th ed. (2025), xxxiv, 443 pp.
"Twenty-four highly accomplished and prominent media scholars representing ten countries provide a survey of international communication, public relations and advertising, implications of globalization, international law and regulation, global culture, propaganda, transnational media, the shifting p ... more
"This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the politi ... more

The Media Economy

New York; London: Routledge, 3rd ed. (2024), xi, 207 pp.
"This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving me ... more
"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into ... more
"The chapters here explore the impact, especially of Covid-19, on the media while unpacking the complexities, intersections and dynamics surrounding technological, political and economic developments and trends. Similarly, media discourses on journalism practice, audience narratives and news discour ... more
"This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption ... more
"Brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, internati ... more

McQuail's Media & Mass Communication Theory

Los Angeles et al.: Sage, 7th ed. (2020), ix, 672 pp.
"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this editio ... more
"Myanmar’s local media outlets face a variety of internal and external obstacles hampering their prospects for sustainability. Key among these today, and the focus of this report, are the business realities that every media outlet must tackle." (Introduction)
"Winner of the 2019 Robert Picard Book Award, the Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics ... more
"The objective of the Study Module is to enhance the business knowledge of undergraduate and graduate students of arts, humanities and media and communications, i.e. individuals, who have potential to be (self) employed after their graduation in the field of creative industries. Special focus in the ... more
"The European Federation of Journalists (EFJ) and its national member organisations must be the driving force for the future of journalism. Whether this notion is realistic or not, it has been analysed by Dr. Andreas K. Bittner, an online journalist from Germany, who provides a sharp and forward-loo ... more