"En Manual de comunicación ambiental, el lector encontrará una guía para definir una política de comunicación ambiental. Con tal fin se aclara este término diferenciándolo de otras prácticas que se apropian del «discurso verde» sin creer en él. Además, se esbozan las estrategias, las cla
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ves de un plan de comunicación y las técnicas que se pueden utilizar. A través de una selección de casos prácticos se quiere inspirar a estudiantes y profesionales de la comunicación estratégica y del marketing, así como a directivos, a realizar una comunicación efectiva de los valores ambientales desde la empresa, la Administración y las asociaciones ciudadanas." (Cubierta del libro)
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"The news organisations that we spoke to could be broadly divided into two camps with regards to their attitudes to online comments: there are those who embrace comments from users, often as part of a wider strategy of involving their readers in their publication, and there are those who see them as
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essentially, a necessary evil. Very few organisations (seven) didn‘t allow comments at all, but in times of financial difficulties, a costly initiative such as comment moderation, without any immediate and obvious financial benefit, is not always a priority. However, there are many organisations which see them as an essential element in fostering a real community around their publication or a niche topic. Comments are believed to increase reader engagement, both in terms of time spent on site, and in terms of loyalty." (Page 6)
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"The Protection Project encourages the dissemination of information about the best ways to combat trafficking in persons by recommending five main components of civil society: (a) nongovernmental organizations (NGOs), (b) corporations, (c) academia, (d) media, and (e) faith-based organizations. The
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Protection Project’s '100 Best Practices in Combating Trafficking in Persons: The Role of Civil Society' offers examples of some successful initiatives that have been undertaken by representatives of those five main categories. This publication is intended to serve as a guide in the design and implementation of anti-trafficking practices worldwide, as well as to inform the general public about outstanding contributions to the fight against trafficking in persons. This document is divided into five parts: Part I highlights initiatives carried out by NGOs, which are grouped under four broad categories: prevention, protection, identification and investigation, and multipronged initiatives. Part II lists initiatives undertaken by corporations, employment agencies, unions, and workers’ associations. Research projects, secondary school, and university courses about trafficking in persons, as well as clinical programs, are grouped in Part III, which is devoted to academia. Part IV focuses on media initiatives and highlights the different means used to inform the widest possible audience about trafficking in persons, including news programs, documentaries, films, websites, and mobile applications. Finally, Part V highlights the role that religious institutions can play in the fight against trafficking and lists initiatives taken by faith-based organizations." (Introduction, page 1)
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"This publication provides readers with fresh insights into the practice of participatory educational communication. The first section explores the educational potential of community media, reaching from participatory radio campaigns in Sub-Saharan Africa to school radios in Brazil. The second secti
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on, "stories of learning", shows the power of experience-based stories through interviews with community stakeholders or through drama and other cultural forms. The third section, "Praxis in Latin America", emphasises the centrality of popular and engaging formats, the importance of blended approaches, and the role of mobile and social media in reinforcing and complementing community-based broadcasting. The fourth section, "Praxis in the Commonwealth", examines strategies for enabling participation, experiences of collaboration at the local level, and the importance of assessing programme outcomes. The final section looks at how broadcasters and other community-based groups can make use of the voice and text functions of mobile telephones across different aspects of educational programming, including content provision, programme logistics and learner support." (CAMECO Update 2-2012)
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"The casebook serves as a complementary material for training purposes. It will also enable and enhance the exchange of good practices and networking in investigative journalism throughout the world. The Casebook contains more than 20 recent investigative stories from nearly every region of the worl
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d, covering a wide variety of topical subjects and of special interest to UNESCO such as freedom of information, good governance, social and legal issues, the environment, health and gender to name but a few, each followed by an explanation of how the authors conducted their research and the writing of the piece. Many of the authors belong to the Global Investigative Journalism Network, and their stories exemplify the cutting-edge techniques and high standards developed within this network." (Back cover)
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"Dialogue Through Film is a unique initiative bringing together young Armenians from Nagorny Karabakh and Azerbaijanis to make short films about the conflict that divides them. Over 30 young film-makers have taken part, and thousands of Armenians and Azeris have watched their films. This handbook of
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fers information, guidance and resources for you to organise your own screenings and discussions of a selection of these films. Our aim is to encourage and facilitate independent debate in Armenian and Azerbaijani societies about each other, the Nagorny Karabakh conflict, and the many challenging issues confronting Armenian-Azerbaijani reconciliation and the peaceful resolution of the conflict." (Foreword)
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"This guidebook collects best practice examples in the field of innovative, web-based media accountability from across Europe. Its aim is to provide media managers with a comprehensive, yet easy-to-use overview over the various formats which have been developed by leading media organizations across
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Europe in the past years." (Page 3)
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"This handbook is based on a survey, completed through extensive communications with journalist trade union officials responsible for gender issues, throughout the affiliated unions of the European Federation of Journalists (EFJ) (a section of the International Federation of Journalists (IFJ). Sadly
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, it is not yet completely representative of the region, as many unions in the east and south did not respond. Also, there were situations where contact people or information was simply not available. Recognising this lack of contribution may also be a significant sign that these areas needed more support, the EFJ Regional Gender Conference of 2012, Athens Greece, will focus on empowering more participation of women and youth in trade unions. It is hoped to engage with more unions through this conference, and to eventually add their voice and practice to this handbook." (Foreword, page 4)
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"This is a collection of case studies of good practice in community media, mainly from developing countries, and focusing especially on radio. The first section addresses the enabling environment for community media, with ten country case studies of good practice in media policies, regulations, fund
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ing and support structures. The second section presents ten case studies on community media sustainability, understood as its longevity, consistency as social enterprises, and rootedness in the communities they serve. The third section looks at social impact of community media, describing ten experiences of community media contributing to improvements in livelihoods, social change, citizen participation and other benefits. The case studies provide key characteristics, a summary, references and links. As they are very short (two pages each), the main function of this publication may lie in providing a first glance of the broad variety of community media approaches and practices." (CAMECO Update 1-2012)
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"Part 1 reviews critical concerns within the context of crisis and conflict-affected settings. Part 2 outlines participatory communication principles and approaches, as well as challenges in addressing sensitive issues within programs supporting social and behavior change. Part 3 focuses on the uses
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of participatory, community-based video in development and humanitarian settings. Part 4 delineates steps in planning and designing a community video project. Part 5 focuses on implementation, ongoing support, and ways of integrating community video activities into broader program work within an organization or program. Part 6 addresses issues of program quality and sustainability. Part 7 provides recommendations for monitoring and evaluation. Part 8 suggests opportunities for sharing experiences, and offers some of principle lessons learned by the Through Our Eyes teams. Resource materials are provided in the Annexes." (Introduction)
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"Desde hace más de seis años la Corporación Jurídica Libertad incorporó a su quehacer la atención de víctimas de crímenes de Estado como uno de sus propósitos estratégicos a ser desarrollado en el mediano y largo plazo. Reconocemos que el trabajo de representación de víctimas, y sobre to
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do el de motivación para la articulación a procesos organizativos sociales y populares, no ha sido fácil, en tanto los derechos a la verdad, la justicia y la reparación en una sociedad como la nuestra se encuentran lejos de ser garantizados desde una dimensión integral [...] Para el mantenimiento y fortalecimiento de esta apuesta, con copartes alemanas del Servicio Civil para la Paz y AGEH, hace ya casi tres años, bajo la tutela y responsabilidad de la directora y profesora de teatro Inge Kleutgens adelantamos una propuesta en teatro-pedagogía con el propósito de fincar un apoyo sicopedagógico a las víctimas y motivar su inclusión y la motivación propia y directa de sus derechos por medio de la expresión artística, posibilitada por la actuación a través del teatro. Durante este tiempo se han puesto en escena siete obras de teatro: “Bingo me gané”, “Ausente”, “La Madre”, “Pueblo del Barro”, “Sí o no”, “Más que conciencia” y “Cinco minutos” como uno de los productos paridos por el diplomado “Teatro-pedagogía para la paz y la transformación social”. Todas estas obras han contado con la participación de actores y actrices no profesionales, provenientes de las organizaciones sociales, populares y de víctimas presentes en la ciudad de Medellín y de algunas subregiones del departamento de Antioquia. Ahora nos corresponde presentar el producto de un proceso iniciado apenas seis meses atrás con el diplomado “Teatro-pedagogía para la paz y la transformación social”, contenido en el libro “Teatro para la transformación social”, en el cual se explica la importancia del teatro en la construcción de resistencia a la opresión teniendo como hilo conductor a la teatro-pedagogía. El teatro, en palabras de Inge constituye una expresión artística puesta al servicio de los demás y por sobre todo de los procesos de resistencia y de trasformación de las relaciones sociales imperantes." (Presentación)
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"Here are the 10 key takeaways:
1. Traditional ethics rules still apply online.
2. Assume everything you write online will become public.
3. Use social media to engage with readers, but professionally.
4. Break news on your website, not on Twitter.
5. Beware of perceptions.
6. Independently authenti
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cate anything found on a social networking site.
7. Always identify yourself as a journalist.
8. Social networks are tools not toys.
9. Be transparent and admit when you’re wrong online.
10. Keep internal deliberations confidential." (Executive summary)
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"The purpose of this document is to highlight cases in which Advocacy, Communication and Social Mobilization (ACSM) interventions have contributed to a positive outcome of tuberculosis (TB) control activities directed to a range of audiences and settings. It is intended for on-the-ground stakeholder
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s who are interested in successfully integrating ACSM strategies and activities into TB control programming, as well as for decision-makers who can provide greater political and financial support for ACSM activities at the national, sub-national and international level. ACSM is a relatively new technical component within the Stop TB Strategy, but its application is increasing quickly. In recent years, many partners and countries have adopted ACSM models – notably including the engagement of communities and patients in TB care and prevention – with the purpose of expanding the reach of TB programmes in innovative and effective ways. A significant differentiator of ACSM strategies is their focus on patient and community empowerment. This element promotes the integration of community-based programming into the otherwise medical and vertical health service delivery model that has traditionally been employed by TB control programmes." (Introduction)
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"The Best Practice Guide gives a general overview of new media in Iraq, Jordan, Lebanon, the Palestinian Territories and Syria. It analyses new media experiences acquired in conflict and post conflict areas, presenting best practice examples and recommendations developed by the workshop participants
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on how to use new media as a tool to facilitate peace and dialogue in the region. The Pedagogical Toolkit contains a series of articles by experts on new media. It formed the basis of the training sessions at the “Arab New Media for Peace and Dialogue Workshop” and provides useful, practical insight into the field of new media within the region and in other contexts." (Preface)
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"Justamente el Premio Nacional de Paz surge como un reconocimiento a la paz y la reconciliación que se construyen desde la base, en lo local, y no a la paz maximalista, tan esquiva como errática en el país. Hay que reconocer que muchos de estos proyectos han estado animados, abiertamente o tras e
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scena, por miembros de la Iglesia. Sacerdotes, monjas y grupos religiosos que han sido más que una mano amiga, casi un Estado de bienestar en zonas inhóspitas y olvidadas donde sólo ha llegado el hacha del colono, la coca, la violencia de los grupos armados y la bota militar del gobierno. La mayor parte de los premios han sido otorgados en un período en el que desde el gobierno, y en especial el de Álvaro Uribe Vélez, se niega la existencia del conflicto y, por ende, de la negociación, y el país le ha apostado todos sus esfuerzos económicos y políticos a aceitar su maquinaria de guerra, confiado en que la Seguridad Democrática podrá derrotar a los grupos armados. Las comunidades muestran otra realidad y otro camino. Otra realidad, porque dan cuenta, como lo hace este libro, de que la crisis humanitaria persiste y las poblaciones están amenazadas por muchas fuentes de violencia nuevas y antiguas. Las mismas Farc que se dan por derrotadas, y los mismos paramilitares que se dan por desmovilizados. Por eso, sin excepción, el relato presente de cada uno de los proyectos premiados es de lucha. Por la supervivencia, por la legitimidad, por abrirse espacio y ser visible en medio de una nube discursiva que niega el conflicto que ellos viven cada día." (Prólogo, página ix-x)
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"Web 2.0 for development (Web2forDev) is a way of employing web services to intentionally improve information-sharing and collaborative production of content for development. It is about how development actors can relate and connect to other stakeholders, produce and publish their own material, deci
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de on levels of access to information and redistribute pieces of content released by others. This publication, a result of the Web2forDev conference at the FAO headquarters in Rome in 2007, shares learning and reflections from practice and considers the ways forward for using Web 2forDev. Eight case studies are presented and discussed. For instance, one interesting experience is the Kenyan website 'Ushahidi' (meaning 'witness' in Kiswahili) as an example of 'crowdsourcing' crisis information: people who witness acts of violence report the incidents they have seen, the incidents are placed on a map-based view on the website for others to see and in most cases are verified by local groups working on the ground. At the post-election violence in Kenya in early January 2008, local radio stations used Ushahidi as an information source. It is also expected to serve in other countries as a tool from early conflict warning to tracking a crisis situation as it evolves. A practical section called "tips for trainers" provides descriptions and links to further information ("where to get started") on blogging, twitter, wikis, social networking, RSS feeds, tagging and social bookmarking. In addition, various articles discuss lessons learnt and challenges identified." (CAMECO Update 4-2009)
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"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce
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ntrated among injecting drug users (IDUs), mostly young males but some female sex workers. It is spreading rapidly and there is concern it could soon spread into the general population. Originally broadcast in 2006, "Love as a Test" aims to get across messages that HIV affects not only "them" but could easily affect you and your loved ones and there are things you can do to prevent its spread and reduce its harm. In Dominican Republic, there are extremely high rates of HIV prevalence among ethnic Haitians who live in bateyes (settlements on agricultural plantations), rural areas and urban barrios. Originally broadcast in 2007, "Amor de Batey" aims to promote the consistent and correct use of low-cost but reliable condoms and, also, to empower women, improve their health and reduce child mortality. In Côte d'Ivoire, there are high rates of HIV prevalence throughout the country but much higher rates among women than men. Contributing factors include the common practice of having multiple concurrent sexual relations and low levels of education and specific knowledge about sexual and reproductive health. Originally broadcast in 1994, "SIDA dans la Cité" has aims similar to those of "Amor de Batey." The first series proved so successful that it lead to a second series, originally broadcast in 1996-97, and then to a third, originally broadcast in 2003. All three series have proved popular throughout French-speaking West and Central Africa. This publication shows how each series was developed, provides brief synopses, summarizes the results of formal evaluations and provides informal assessments. It draws lessons and concludes that television soap operas can make significant contributions to national responses to HIV. The most successful series are based on sound research, reflect the realities of life as it is lived by their target audiences, and are developed in a professional manner that ensures they meet high standards both as entertainment and as educational tools." (Executive summary, page 5)
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"This unique book presents extensive analysis and discussion from the Pan-Asia ICT R&D Grants Programme covering 56 projects in 18 countries across Asia-Pacific. In addition to inputs from the ICT4D project heads, the book features insights from 6 ICT experts who personally visited these projects fo
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r assessments, as well as the key take-aways from a 3-day Learning Forum bringing all project heads and assessment experts together with donors and sponsors of this ambitious ICT4D initiative. What have been the key contributions of ICTs to development projects in healthcare, education, gender equity, agriculture, environment, disaster management and policy research? How can such ICT4D projects reach sustainability, replicability and scalability? What are the challenges involved in capacity building and execution for such social entrepreneurship projects? And what new horizons open up for these regional initiatives in the future? These are the key questions addressed in this publication. The book also provides valuable insights into the passion, motivation and experience shared readily by the ICT4D practitioners across the region. And on a lighter note, it also captures some of the amusing and humorous anecdotes along the way which make ICT4D such a human adventure at the end of the day! The book also has a companion CD and Web site with a wealth of information for ICT4D practitioners, donors and researchers, including video interviews, assessment surveys, and worksheets." (Back cover)
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