"Documentation of best practices on how certain individuals or organizations are changing the way communication works, how they are making a difference to the lives and livelihoods of rural people. About 40 organizations - government, non-government or academic - in Africa, the Caribbean and the Pac
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ific are described. The examples described are focussing on local or national initiatives that are doing good communication work despite all the constraints they face. A second criterion for inclusion was a track record, to focus on approaches that have been found to work. A third criterion was sustainability. The book has nine sections, each with up to six stories about particular institutions or sets of institutions. There are sections on radio and television, newspapers and newsletters, literacy and local languages, computers and telecommunications, farmers' groups and markets, farmers' knowledge, research and extension links, research networks, and libraries." (https://www.ircwash.org/resources)
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"Ce qui suit, c’est un fascinant catalogue de cinquante expériences qui permirent à des résidents de communautés pauvres de par le monde de prendre le contrôle de leur histoire, et de commencer à changer les circonstances de leur pauvreté, de leur discrimination, de leur exclusion. Alfonso
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Gumucio a passé presque un an à rechercher et interroger des sources pour ce travail, et s’est impliqué dans chacune des phases de la conception. La « voix d’Alfonso » résonne dans toute cette oeuvre qui est un hommage à ce qui fait de lui le communicateur par excellence : il a l’âme du poète et du réalisateur de talent qu’il est, combinée à un sens inébranlable de la justice et de l’équité. Après le chapitre introductif sur le rôle que joue la communication participative dans le changement social et son évolution, vous pourrez lire cinquante exemples qui illustrent le pouvoir que donnent l’action et la prise de décision communautaires. La plupart d’entre eux relatent de radios communautaires. Nous espérons que vous ne trouverez pas cela fastidieux, mais nos recherches et conversations nous ont conduits à conclure que la radio communautaire représente l’un des meilleurs moyens d’atteindre les communautés exclues ou marginalisées, et ce de manière ciblée et utile." (Préface de Denise Gray-Felder, page 1-2)
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"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"For Fowler, sustainability is 'agility with insight', as simple as that. The book oozes with case studies, mainly of experienced NGOs, explaining how they overcame multifarious problems and settled down into the path of success. With some excellent discussion of questions like 'should we commercial
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ise?' and 'should we have private sector as partners?', it is less of a guide than a collection of insights." (Spore 91, February 2001)
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"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmenta
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l Communication should become an integral component of policies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end. The idea for this book was born at an international workshop on "Communicating the Environment" organized by the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) in Bonn, Germany in late 1996." (Preface, page 5)
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"This handbook covers most aspects of journals publishing and journals management, but special emphasis is put on systems management, subscription fulfilment, financial control, and effective marketing and distribution, including a chapter on journals marketing on the internet. It also includes a se
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ries of model guidelines, model forms, and other documentation that provide illustrative examples of good practice. Additionally, a resources section gives names and addresses of major subscription agents worldwide, resources for developing mailing lists, and details of major review and publicity outlets for African journals. There is also a annotated bibliography and a appendix about "Professional editorial standards" which sets out the requisite skills needed by all those editing in the English-language print media." (Catalogue African Books Collective 1998)
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"El libro reúne las experiencias de diez destacadas rádios populares u organizaciones de capacitación, mostrando los cambios metodológicos y del contenido en el transcurso de los últimos 30 años y señalando las posibilidades y los límites de educación por radio. Se trata de Radio Santa Mar
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a de la República Dominicana (desde 1963), de ICER de Costa Rica (desde 1973), de Radio San Gabriel (desde 1955) y PARI (desde 1988) de Bolivia, de ERPE (desde 1962), Radio Latacunga (desde 1981) e IRFEYAL (desde 1974) de Ecuador, de Radio Cutivalú de Perú (desde 1985), Radio Fe y Alegría de Venezuela (desde 1975) y de PEBA de El Salvador (desde 1986). Aparte de estas experiencias concretas el libro documenta las reflexiones y pautas que fueron frutos de un seminario llevado a cabo el año pasado por ALER y La Red Latinoamericana de Información y Documentación de Educación (REDUC)." (CAMECO Media Forum 2-1994)
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"Este libro es resultado de un seminario realizado en Las Vertientes (Chile) en octubre de 1991 que contaba con el auspicio de la UNESCO y de la UNICEF. Presenta las experiencias pedagógicas más relevantes que hasta la fecha se han realizado en América Latina por asumir crítica y creativamente l
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a presencia de la cultura mediatizada. Descrito por los propios equipos que los impulsan, la mayor parte del libro muestra programas, proyectos y metodologías de Educación para los Medios de Comunicación. Se presenta en total 19 experiencias concretas de todo el continente de trabajo educativo con niños, jóvenes y adultos. El panorama de reflexión y experiencias que este libro ofrece lo convierte en un punto de partida para futuros esfuerzos en esta temática crucial. Un directorio de instituciones y la bibliografía seleccionada además facilitan el acceso a informaciones más detalladas." (CAMECO Mediaforum nr. 2/1994)
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"The primary objective of this book is to present a wide range of community radio projects, not so that the “ideal” model can be identified, but in the hope that the book will serve as a useful tool for community broadcasters and potential community broadcasters looking to create or adapt models
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of community radio that are suited to the specific conditions they face. This objective of facilitating an international exchange of experiences and ideas has been AMARC’s primary motivator since the first World Conference of Community Radio Broadcasters took place in 1983. The use of radio as a tool for cultural and political change, while a growing phenomena, is not new. Indeed, the first participatory community radio stations surfaced almost simultaneously in Colombia and the United States over forty years ago. Since that time, innumerable participatory radio projects have attempted to promote community-led change in a variety of ways. Some of these projects have attempted to foster this change by providing formal education in areas such as literacy and mathematics, or by promoting agricultural techniques suited to a particular vision of development defined by the central government. This type of project has been common in the Third World, especially in Africa and Asia. Sri Lanka’s Mahaweli Community Radio (chapter 13) is one example of such a project. Other projects have been more political and have attempted to support the organisational and cultural initiatives of marginalised communities. These are the projects that tend to involve listeners in a participatory process. Haiti’s Radio Soleil (chapter 9) and Zoom Black Magic Liberation Radio in the United States (chapter 10) are two examples. Following the tradition of participatory communication, most of the chapters in this book are not written by impartial observers but by people with first-hand knowledge of community radio and with direct experience in the projects they write about." (Introduction)
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"The intention of this publication is to provide practical advice and guidance on the use of radio and television broadcasting in adult education. It is addressed to educational planners and administrators, educators responsible for curriculum development and teaching methodology, field-work organiz
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ers, as well as broadcasting administrators and producers. Its main interest will be for readers in those countries where the use of radio and television for adult education is still in its introductory stages. The conclusions of a meeting of experts on the use of mass media in adult education organized by Unesco in November 1967 state that: ‘There is convincing evidence from projects in many parts of the world that the mass media can be effectively applied to the development of resources to meet basic economic, social, educational and cultural needs. Experience to date is sufficient proof, and the urgency of extending the scale and effectiveness of adult education is so great that the emphasis should be placed on the massive application of known media of communication to the priority tasks of all countries.’ This handbook is an attempt to sum up practical experience gained so far in planning, initiating and operating projects of various types in different countries and regions." (Preface)
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