"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an
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y point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning." (Publisher description)
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"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
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s major lessons from case studies of communication during SALW control programmes conducted in South East Europe from 2001 to 2003. The first section of this report sets out the principles for effective media work during SALW control interventions, and offers useful tools for applying them. The case studies from which the principles are derived have been included in Section Two. They summarise the experiences of project staff that have worked with the media during the recent micro-disarmament interventions in the region." (Page 1)
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"Aspiramos con esta iniciativa a que las organizaciones no gubernamentales puedan incorporar a sus proyectos herramientas de la comunicación y el periodismo, para que puedan convertir sus programas en actividades noticiables y a la información que generen, en fuente de los medios de comunicación.
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De esta manera, estaremos cumpliendo con el segundo objetivo de Infocívica; el primero consiste en procesar la información que generan las organizaciones no gubernamentales y convertirlas en noticia para que, por un lado, la tarea de los periodistas de producir notas y editar artículos se vea aliviada y por el otro lado, consolidar a la sociedad civil como una usina de noticias de alto interés público y sumo valor social." (Introducción, páginas 8-9)
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