"Among the many topics discussed here are the difference among specific media formats, including television, newspapers, radio, film and photography; policy issues; and the challenge that new media poses to governance in a developing nation faced with innumerable economic, social and political probl
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ems. Eschewing the currently dominant development communication model, the editors argue that market forces rather than planned state interventions will contribute to a more equitable communication environment." (Publisher description)
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"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
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is happens. This guide provides a comprehensive introduction to the techniques that press officers can use to create a close and supportive working relationship with the journalist community." (Foreword)
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"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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ncing food security policies. The toolkit also looks at specific information products such as policy briefs, reports and early warning bulletins, and suggests ways to structure and improve them. A section on writing effectively, which focuses on grammar and style, makes sure that written documents are easy to read. Finally, the toolkit gives tips for using the internet, social media and Web 2.0 tools [...] While aimed at professionals working in food security related fields, the lessons in this toolkit can easily be applied to many other fields." (Introduction)
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"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
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folgen acht Case Studies aus der Kampagnenpraxis, die nach einem einheitlichen Raster aufgebaut sind: vier aus Unternehmen sowie jeweils zwei von politischen Institutionen und Nichtregierungsorganisationen. Dabei werden auch Schwierigkeiten und Probleme bei der Durchführung der Kampagnen beschrieben. Der letzte Block mit vier Beiträgen wirft einen Blick auf die Zukunft der Kampagnenpraxis – auf die wachsende Bedeutung von Social Media und auf die USA. Ziel des Bandes ist es, eine Brücke zwischen Theorie und Praxis zu schlagen und in Form einer kompakten und zugleich lesefreundlichen Einführung handhabbares Wissen zu PR-Kampagnen zu vermitteln." (Verlagsbeschreibung)
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"Public understanding of poverty in the UK is limited. The media can give people with experience of poverty the opportunity to present their views, experiences and opinions, which can help to inform and create a groundswell of public opinion supporting efforts to tackle poverty. This study focuses o
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n: how people can give their views and tell their stories when they are presented as ‘case studies’ in the press, on radio or on television; the roles and responsibilities of voluntary and community organisations in helping journalists find case study individuals – and the issues those individuals should consider; opportunities in the ‘new’ media to produce and disseminate material, and the challenge of reaching an audience; the need to produce accessible, good-quality material that people will pass on; ‘viral’ media and developing online communities." (Page 1)
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"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
"Estudantes, professores e profissionais da comunicação têm se perguntado e refletido sobre quais seriam as tendências do saber legitimado sobre o campo da comunicação no Brasil. A fim de debater sobre esta questão, a Sociedade Brasileira de Estudos Interdisciplinares da Comunicação mobiliz
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ou acadêmicos pertencentes a distintas gerações. Eles foram desafiados a inventariar e problematizar o estado do conhecimento sobre as disciplinas ou interdisciplinas que integram o universo das ciências da comunicação. Neste livro surgem novos olhares sobre antigas e recentes questões, estimulando os tomadores de decisão a agir com os pés na terra e os formadores de opinião pública a superar idiossincrasias, preconceitos e dogmas." (Casa editorial)
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