"China’s media offensive in Africa is an expression of the need to create advantageous conditions for its own trade relations and for strategic alliances, for example in international organizations. At the same time, China’s global charm offensive or »charm defensive« is also a reaction to wha
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t China often feels is unfair reporting in western media about China and China in Africa. Consequently, the Chinese leadership is investing in internationalizing and expanding its state media in cooperation with African state media and in ambitious exchange and training programmes for African journalists. The aforementioned objectives of Chinese foreign media are accompanied and supported by strategic Chinese corporate investment in information technology and telecommunications infrastructure in African countries. In other words, China’s soft power approach is flanked by hard power. German foreign and development policy should carefully analyse the growing competition and criticism of western reporting about Africa and draw conclusions for media development cooperation." (Page 1)
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"This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from internation
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al broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts." (Publisher description)
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"This article provides an empirically grounded assessment of China’s increasing role in the African mediasphere. It examines the strategic importance of Chinese media assistance to Ghana along three dimensions: the potential appeal of the Chinese approach to information regulation for countries st
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ruggling to balance development and risks to political stability; the direct intervention of Chinese companies in the media and telecommunication sectors through the provision of loans, equipment and technical expertise; and the stepping up of China’s public diplomacy strategy through the expansion of international broadcasters and the increase of exchange and training programs targeting African citizens." (Abstract)
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"Traces China's media engagement in Africa since the 2000s, including a list of financed projects (pp. 13-15), and explains how strategies have changed. While the extension of hardware assistance continues to play an important role, China's media engagement in Africa started to diversify after the 2
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006 Beijing Summit. According to the author "China has begun to express its opinion on media practices to African media practitioners. For instance the Chinese government invited African journalists to learn about its development experience, including the development of Xinhua as an international news agency. The Third Workshop for African Journalists, under the supervision of FOCAC (Forum on China-Africa Cooperation), covered topics that included discussions on Chinese journalism. The result is clear in a country such as Equatorial Guinea, where qualified media professionals are divided into those journalists who were trained in Spain three decades ago, and the newer generation who are increasingly being trained in Cuba or China. Such media training introduces the Chinese media system, in addition to the usual education on media equipment and other types of hardware supplied by China. China-Africa media ties have therefore developed on the back of official ties." (Page 16)
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"This report is focused on attitudes to trust in international media. It collates findings from 36 focus groups and 11 immersion interviews conducted in Nairobi (Kenya), Cairo (Egypt), Dakar (Senegal), Mumbai (India) and Lahore (Pakistan) in the summer and autumn of 2010 [...] The report explores th
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ree core questions for each market. What news are people interested in? Which providers do people trust and why? How does trust affect the consumption of news from different providers and across different platforms? Whiel for each market there are different responses to these questions, the findings also identify a number of overarching trends across the five markets." (Executive summary)
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"Im ersten Block analysieren Vertreter der iranischen Social-Media-Szene die Rolle des Web 2.0 in Iran von seinen Anfängen bis heute. Der iranische Blogger Mehdi Mohseni umreißt die Social-Media-Aktivitäten der Parteien rund um den Präsidentschaftswahlkampf 2009 und die Folgen für die iranische
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Bloggerszene nach dem Wahlausgang. Der Medienwissenschaftler Gholam Khiabany hinterfragt die zumeist pauschale positive Beurteilung des Web 2.0 und konzentriert sich wie Mehdi Yahyanejad, Gründer der persischen Website Balatarin, in seinem Beitrag auf die Instrumentalisierung des Internets durch den iranischen Staat. Was hieraus entsteht, lässt sich mit dem Begriff "Cyberkrieg" betiteln, den der Politiker Omid Nouripour in seinem Beitrag thematisiert. Der zweite Teil des Sammelbandes geht der Frage nach, welche Aufgaben sich daraus für den Auslandsfunk ergeben und welche Fallstricke sich verbergen, wenn der Adressat zum Dialogpartner wird. Der dritte Block fragt, wie die neuen Medien für den politischen Dialog genutzt werden können. Hier untersucht der Islamwissenschaftler Marcus Michaelsen die Rolle der sozialen Medien für die Öffnung autoritärer Regime." (Vorwort)
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"This paper examines the relationship between a broadcaster’s research methods and aspects of the environment in which it operates, specifically its accountability to its funders and the growth of interactivity by its users. It is concerned with (1) how the BBC World Service’s funding by the UK
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government’s Foreign & Commonwealth Office (FCO) means that it has to account for its activities to some extent in terms of the global conversation which it fosters; and (2) how the recent growth of interactive and social media enhances possibilities for worldwide engagement and conversation, but also increases the complexities of measurement. This is because users are dispersed across the globe (they are no longer confined to a geographical area of radio reception) and they are interactive: instead of merely listening or viewing, they talk back to the BBC, and they talk with one another. New tools and techniques are needed to measure these new flows and forms of interaction (and they also beg new professional and organisational practices). In a case study of the BBC’s Chinese service, the paper explores what the BBC knows of its audience or users; and, in a content analysis of online forums, it explores some of the issues and possibilities that arise in researching online interaction, the sort of research data and analysis that might be seen as necessary in the context of organisational accountability and the emerging interactive media environment." (Summary)
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"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome
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stic broadcasting, the appointment of Robert Silvey in 1936 led to the daily collection throughout the UK of the most comprehensive national audience data anywhere in the world. For international broadcasting such systematic detail and regularity was out of the question. The listeners were widely scattered and thinly spread. Survey research of any kind was difficult, expensive or impossible. Moreover, many parts of the world to which the BBC World Service (BBCWS) broadcast were closed to any systematic local research, either because no local facilities to do research existed or because of legal or governmental prohibitions. At the start of BBC Empire Service spontaneous feedback from listeners’ letters was the main source of information. Research was also carried out using questionnaires sent by international mail to listeners who had written to the BBC. Face to face surveys in target areas were conducted from 1944, but coverage was patchy and limited by lack of resources. During the 1970s and 1980s it was conclusively shown that letter writers are unrepresentative of the whole audience. The need to have more representative data about audiences led to a massive increase in funding for quantitative research, especially under John Tusa, the Managing Director of the World Service from 1986 to 1992. Tusa increased the amount available to spend on research more than twenty-fold. As well as quantitative research using surveys of adult populations in all parts of the world (only a tiny number of countries today remain closed to all research) qualitative work is now also regularly commissioned. The global success of the BBC World Service is a result of the fact that it developed better intelligence about audiences than all other international broadcasters." (Abstract)
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