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"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the ... more
"For the past six years, we’ve been investing heavily in phone-based surveys to gather high-quality feedback and social performance data. Our belief has been that, when done correctly, phone-based phone surveys can get high-quality customer data at a fraction of the cost of traditional in-person s ... more
Since ITU first published this Manual in 2009, the digital technology sector has evolved almost beyond recognition. The Internet is now accessed through a multitude of devices, including mobile phones, tablets and similar handheld computers. The impressive spread of mobile broadband networks has bro ... more
"Mobile phone surveys are increasingly prevalent in low- and middle-income countries. The main modes include computer-assisted telephone interviewing (CATI), interactive voice response (IVR), and short message service (SMS, or text messaging). But there is surprisingly little research to guide resea ... more
"Surveys and questionnaires are designed to collect and record information from multiple people, groups or organisations in a consistent way. Surveys and questionnaires can be used on their own as data collection tools. They are also an essential part of some more complex data collection and analysi ... more
"What is the purpose of your survey? What data are you looking to collect? How can you best collect that data? What sort of survey and research methodology should you use? How should you write the questions in your survey? Who should you survey? This ebook is designed to take you through these quest ... more
"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in ... more
"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra ... more

Statistik für Kommunikationswissenschaftler

Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.
"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve ... more
Describes simple, low-cost techniques for the effective collection of social and economic information, addressing such issues as study design, management and information, fieldworker selection, training and supervision.