"Drawing on BBC Media Action’s work on maternal and child health with governmental and non-governmental partners in Bangladesh, India and Ethiopia, this paper discusses: the value of these partnerships for successful health communication; the part played by media and communication in wider health
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interventions; ways to include those without access to mass media; how to spark discussions that underpin journeys of change; the best techniques for working together to produce long-lasting results. It concludes that by working together from the outset, media organisations and others working to improve people’s health can help support each other to ensure that health communication reaches its full potential to change lives." (BBC Media Action website)
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"This paper discusses a number of ways in which media plays a part in increasing accountability. It draws on quantitative and qualitative data from BBC Media Action’s work in nine countries. It finds that: media can influence accountability by empowering people, creating opportunities for construc
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tive public debate and influencing power; development donors and practitioners need to integrate media more fully into their empowerment and accountability strategies. In 2017 BBC Media Action will complete a six year, multi-country project to support improved accountability through public dialogue. Partnering with over 135 media and civil society organisations, BBC Media Action supported broadcast programmes that have reached more than 190 million people. In 2016, the governance programmes supported by BBC Media Action reached an average of 37% of the adult population of the countries in which they were broadcast. This paper seeks to explore how the lessons from that support can contribute to the wider empowerment and accountability agenda, and to set out challenges for the future of media, empowerment and accountability work." (BBC Media Action website)
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"This practice briefing sets out what BBC Media Action has learned about how media can provide a platform for both men and women to hold their leaders to account, while empowering them to participate in their own communities. Unpicking the challenges faced and the solutions found, it will bring toge
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ther practice and research to examine how effective our factual programmes have been in reaching and impacting on men and women equally. The paper argues that these projects have been effective in building political knowledge, levels of discussion of governance issues and political participation among both men and women. However, it also draws the tentative conclusion that, in Nepal and Bangladesh, the programmes may be less effective at empowering female audiences to participate in politics than men. After setting out the global picture for gender and governance, the paper outlines BBC Media Action’s approach to supporting women to participate in their communities and hold their leaders to account. It then unpacks the challenges of creating gender-sensitive governance programmes and weighs up how successful BBC Media Action has been in reaching and impacting women. The paper concludes with some recommendations to inform future programming." (BBC Media Action website)
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"This paper outlines BBC Media Action’s approach to Governance and Rights and our strategy for achieving impact in this area. This paper builds on the significant advances in our Governance and Rights practice, research and policy initiatives since the last approaches and strategy paper in 2013. T
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he key updates to the 2013 approach are: An increased focus on conflict and fragility; Prioritisation of empowerment of women and girls; Expansion of the use of online in our work; Adoption of a new framework for how we drive change; empowering people, creating space and influencing power." (Page 1)
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"Increased political participation is seen as central to building accountability between citizens and leaders. Through debate and other factual programmes BBC Media Action uses media and communication to foster participation by providing information, stimulating discussion and enabling people to int
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eract directly with decision-makers. Using quantitative data from seven countries (Bangladesh, Kenya, Nepal, Nigeria, Myanmar, Tanzania and Sierra Leone), the report explores the links between watching and listening to governance programmes and political participation, as well as the key drivers of participation: political knowledge, discussion and efficacy. The findings are clear and consistent: BBC Media Action’s audiences participate more than people who do not listen or watch its programmes, even when taking other influencing factors – such as age, income and interest in politics – into account. There is also a strong, positive association between exposure to BBC Media Action programmes and political knowledge and discussion. Finally, the findings also suggest that exposure to governance programmes can have a “compensating effect” on the political participation of groups who have historically been less engaged in politics – those who are young, less educated and less interested in politics." (BBC Media Action website)
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"BBC Media Action has made strengthening the evidence base of reports, data sets, and analysis about the role of media and communication in democratic development a priority. Yet, the extent to which different donor organizations, foundations, think tanks, practitioners, and academics utilize resear
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ch in general and BBC Media Action research in particular, remains uncertain. To shed greater light on this question, in October 2012, the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania, conducted a quantitative survey followed by in-depth, structured interviews with 57 development stakeholders from four areas of development: governance, humanitarian response, health, and resilience. These research methods were used to investigate: (1) prevailing perceptions about and uses of media among assorted development stakeholders, (2) the extent to which these stakeholders are familiar with and utilize existing research concerning media development and media for development, (3) if and how funders are using this research to decide funding and policy making priorities, and (4) the specific impact of research and evidence initiated by BBC Media Action." (Executive summary)
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"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
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ng construction of soap operas. The perspective is illustrated by examples from the largely South Asian experiences of the BBC World Service Trust, itself seen as a cross-cultural contact zone. Tensions between western scientific paradigm and local researcher in the audience research process (chapter 3), the cosmopolitan competencies of the production team in harmonizing the urge for authenticity, cultural sensitivity and development objectives (chapter 6) and the construction of social realism as an interplay of the observed realities of the audiences and the neo-liberal themes of donors (e.g., opium in ch.6 and forced marriage in chapter 11) exemplify some of the processes taking place in that zone. The epistemological position of the book is complementary to the more technical perspective of the existing body of literature, which sometimes fails to capture the complex processes of meaning construction and link it to the wider social context." (commbox)
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