"The expansion of the daily news podcast format in the media industry has brought new narrative opportunities and shows the strength of the audio medium. For this reason, a qualitative analysis of the daily news podcast ecosystem has been performed from the strategy and business model perspectives t
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hrough a comparative study of 14 cases (10 with media parent companies and 4 independent) in the Spanish-speaking segment using semi-structured interviews with the heads of the entities analyzed. The results reveal that daily news podcasts allow media outlets to improve their positioning by forming part of their audience’s routines, and create new revenue streams through sponsorships and brand agreements. Two editorial concepts have been identified: the in-depth analysis of a topic with support from the editorial department, and round-ups similar to radio news bulletins that cover the outlet’s informative key elements. The research also highlights audio initiatives by independent creators in specialized fields who shed light on the format’s potential for news narratives." (Abstract)
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"After an initial period of independent amateurism strongly conditioned by the technologies available, the podcast has achieved significant global popular recognition, as well as an increasingly important professional dimension thanks to the emergence and spread of new distribution platforms (podcas
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t networks) designed to serve as alternatives to the dominant feeds (such as Apple Podcasts, Google Podcasts, iVoox, and Spotify) that rely on different catalogs and business models. This investigation identifies, describes, and systematically orders the main management and marketing models for podcasts on these platforms on the basis of a comparative analysis of fourteen of them, two in each of the eight countries in Europe, North America, and Latin America where this format is most widespread: Acast (Sweden); Podimo (Denmark); Binge Audio and Majelan (France); Podimo Spain and Podium Podcast (Spain); PodcastOne and Luminary (USA); Convoy Network and Puentes (Mexico); Posta and Parque Podcast (Argentina); and Pia Podcast and Podway (Colombia). The study measures and compares the offerings of each of the studied platforms using different quantitative and qualitative variables (age, territorial reach, content categories, dominant genres, funding, and consumption). The objective is to start to draw up a global map of the main operators in the podcasting industry, and to identify the production trends and marketing strategies of a format with increasing impact and demand, destined to become the future heir of broadcast radio." (Abstract)
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"In recent decades, speech-based radio stations in Spain, whose programmes have been aimed at the general public, have transformed their on-demand content broadcasting strategy by incorporating audio processes in the form of podcasts, followed by transmission through websites, aggregators and applic
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ations. The overall objective of this article is to provide a detailed account of the evolution and scope of the podcast as an on-demand distribution channel for speech-based Spanish radio broadcasters, and to reveal how this format is changing the approaches taken by the most prominent national radio stations [Cadena SER, COPE, Onda Cero, and Radio Nacional de España (RNE)], with special emphasis on prime-time morning shows. The methodology employed combines quantitative and qualitative techniques along with an analysis of the content uploaded to the website of these morning programmes, which are part of the weekly programming cycle, together with semi-structured interviews using closed-ended questions that have been given to the main heads of programming and digital areas of the broadcasters under study. The results show that radio stations have incorporated podcast distribution into their usual routine in order to give new life to the content emitted, with the aim of serving both traditional users as well as new generations of digitised native listeners. In addition, they process daily content in an increasingly systematic way, on the basis of a model of mixed management coordination between programmes and digital areas. Similarly, broadcasters have made considerable progress in the measurement and analysis of the time-shifted audience, as well as in broadcast multiplication techniques using push notifications, social media, and monetisation." (Abstract)
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"The aim of this article is to show to what extent alternative audio media can be built online, not only by amateurs but also as a combination of the energy and involvement of professional journalists and the community of listeners who are ready to support them [...] The podcast Raport o stanie swia
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ta and two Internet radio stations, Radio Nowy Swiat and Radio 357 from Poland, which are analysed in this article, were born in an act of protest against the negative changes in public service broadcasting, which became a propaganda tool. They are financed by listeners via the crowdfunding platform Patronite and do not broadcast advertising. A framework for analysing their functioning is devised using, in particular, theories of the public sphere and of alternative media. The study is based on content analysis of the call-in broadcasts disseminated for the first anniversary of the stations, Radio Nowy Swiat (April 16 and July 9, 2022) and Radio 357 (January 5, 2022). Pre-structured interviews with the patrons of Raport o stanie swiata are also used. Websites and social media accounts of these initiatives, as well as press coverage and data gathered by the National Broadcasting Council in relation to Polish Radio, are analysed as well. The research found that all three initiatives Raport o stanie swiata, Radio Nowy Swiat and Radio 357, despite being started by professionals, share some of the characteristics of alternative media and can significantly change the model of audio production, financing and consumption routines in Poland." (Abstract)
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"Together with podcast experts from around the world we defined the essential elements of podcasting and mapped how we can talk about podcasts. The shared language helps you to explore, develop and evaluate podcasts - individually or together!" (Page 1)
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved
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in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations." (Publisher description)
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"According to a Voxnest report, 2019 was 'the year of the podcast in Brazil' (2019, page 4). The audio solutions provider reveals data on the increasing production and consumption of podcasts in Brazil in 2019 and how it continues to grow in 2020, despite the pandemic (Voxnest, 2020). This is the pr
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emise for this article, where we seek to conduct an audience study to understand how and why Brazilians listen to podcasts. By reviewing data obtained in a survey conducted on 566 listeners at the beginning of 2020, we aim on the one hand to uncover the possibility of a connection between radio listeners and podcast consumers and/or the emergence of new listening practices that seek to complement or replace radio consumption (Llinares, Fox & Berry, 2018). On the other hand, we want to assess podcast listening motivations, looking for an approach that not only considers consumption numbers, but that explores the main reasons to choose podcasts, why they are listened to and what topics listeners are looking for. Finally, this article aims at studying the reception and engagement with podcasts in the Brazilian context, which is little approached in this area. The study's main findings reveal that podcasts complement radio listening, thus highlighting the continuous relation between radio and podcasting. The results also show how podcast listeners search for content they don't find on the traditional media. We conclude that, although there are many podcasts available in the Brazilian Portuguese language, listeners point to a lack of offer diversification. We can also highlight that social media play an increasingly important role in the discovery of new podcasts by listeners." (Abstract)
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"This article introduces the method of podcast ethnography. The method encompasses three general stages: to explore a podcast from a particular social field, to engage with it through careful, ethnographic reflexivity and to examine the podcast by developing typologies and themes expedient for analy
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sis. Podcast ethnography is beneficial due to its spatial and temporal flexibility; observing a podcast universe can be performed on the move and in parallel with other tasks. This advantage enables a muchneeded breathing space for researchers inquiring vehement milieus, such as white radical nationalism. The article uses an example from this precise milieu in Sweden – the podcast Motgift [Antidote] – to illustrate and flesh out the potentials and challenges of applying the method’s three stages. In so doing, the article argues for inclusion of podcast ethnography into the extended family of ethnographic methods." (Abstract)
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"Para contribuir a que las sociedades entiendan de una mejor manera los problemas a los que se enfrentan los migrantes y busquen en conjunto soluciones que mejoren la convivencia, nació Puentes de Comunicación. El proyecto está impulsado por el medio digital venezolano Efecto Cocuyo y la organiza
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ción alemana DW Akademie y ha sido posible gracias al apoyo financiero del Ministerio Federal de Asuntos Exteriores de Alemania. Una de sus primeras acciones fue el curso virtual “Cobertura periodística de la migración y el refugio venezolano”, dirigido a periodistas de Bolivia, Chile, Colombia, Ecuador y Perú. Durante tres meses, 62 profesionales se formaron en nuevas tendencias del periodismo de investigación y en el uso de herramientas digitales aplicadas a la cobertura de los procesos migratorios con una perspectiva de derechos humanos. La presente guía reúne los contenidos elaborados por los docentes de este curso a los que se suma un completo glosario de términos imprescindibles para poder contar los procesos migratorios con calidad y precisión." (Prólogo, página 7-8)
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"La encuesta se realizó entre el 10 y 20 de abril a través de un formulario de Google compartido por redes de contactos y en redes sociales (principalmente Twitter). Las 2.325 respuestas no representan al universo de oyentes de podcasts ya que no se realizó ningún trabajo estadístico sobre la m
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uestra (que no es muestra) [...] El 27,3% comenzó a escuchar podcast en 2019 y el 24,5% en 2018. El 96% de los encuestados escucha podcast a través de teléfonos móviles y el 46% lo hace desde computadoras personales o de escritorio. La plataforma preferida para eschuchar es Spotify. La segunda plataforma es YouTube con el 23%. Los formatos preferidos de los participantes son: los de conversación/mesa redonda (51%) y los de entrevistas (22,7%). Especialmente si son sobre: Cine y series, Sociedad y Cultura, y Economía y política." (Página 2, Resumen, página 9)
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"One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio's Second Century investigates both vanguard and perennial topics relevant to radio's past, present, and future. As the radio industry enters its second century of existence, it continues to be a dom
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inant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio's impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored." (Publisher description)
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"'El Radioteatro. Olvido, renacimiento y su consumo en otras plataformas' nos ofrece las claves del pasado, presente y futuro de un género, de un formato radiofónico que se sustancia en una explosión de creatividad que acaricia nuestros sentidos y nos abre a un mundo de posibilidades en una perfe
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cta conjunción de palabra, efectos especiales y música. El Radioteato es la expresión por excelencia del guion radiofónico ―el más completo de los géneros, el que más pasión y entrega exige de sus actores, guionistas y realizadores; y sin embargo un género que permaneció olvidado durante demasiado tiempo. Pero la esperanza perdida se convierte en realidad cuando renace como ave Fénix con el reto de conquistar a los nativos digitales que empiezan a admirar su riqueza en multipantallas, a la carta, en un medio de transporte o en altavoces inteligentes. Los textos que integran este volumen son la culminación del trabajo realizado en el I Congreso Internacional de Radioteatro celebrado en la Universidad de Málaga en marzo de 2019." (Descripción de la casa editorial)
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"Francisco Izuzquiza, locutor y consultor de radio y podcasts, describe las claves y las herramientas imprescindibles para iniciarnos en el mundo de los podcasts y los consejos y aspectos técnicos para usuarios más avanzados o, incluso, expertos. Desde la elección del tema del podcast, su planifi
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cación, los métodos de grabación o el micrófono más recomendable según nuestras necesidades y presupuesto, a los programas de grabación, el alojamiento del podcast, la medición de escuchas, los rankings, la música, los derechos de autor y la monetización." (https://www.kailas.es)
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"The report has identified almost 60 daily news podcasts in five countries studied (US, UK, Australia, France and Sweden) – the majority of which have launched in the last 18 months. Some of the most popular news podcasts in the United States – such as The Daily from the New York Times – are a
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ttracting audiences of millions while others are struggling in an increasingly competitive market. The report finds that publishers are making significant investments in news podcasting hoping to attract younger audiences, build habit, and bring in additional revenue [...] The report finds that interest from advertisers is much higher in the United States than in other countries, where so far there has also been less investment in original (native) news content. Although listening to news podcasts does attract younger audiences these tend to be richer and better educated. Unlike radio, podcasting has not yet broken through with mainstream audiences." (Publisher description)
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"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel
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t man ein Sound-Design für komplexe Erzählungen? Ein Praxis-Buch, mit dessen Hilfe sich die Potenziale von Radio und Podcast entfalten lassen. Die Website zum Buch bietet weiterführende Links und ergänzt aktuelle Entwicklungen." (Verlagsbeschreibung)
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"Este número especialmente dedicado a la radio, a sus públicos, las experiencias locales, comunitarias, tiene la característica de visibilizar la pasión de varias generaciones. La RAC también, moviliza para mostrar un objeto vivo en el campo de investigación de la comunicación en sus múltipl
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es dimensiones. Por último, un conjunto de reseñas dan cuenta de que la radio sigue siendo un medio histórico pero a su vez vigente y alternativo que supo sobrellevar con entereza las transformaciones de leguajes, tecnologías y modos de consumo." (Presentación, página 8)
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"The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast - from recording and editing to distribution and promotion. Additionally, it will explain how to find and use the metrics and analytics to ma
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ke your podcasts profitable. Because of the multifaceted production of podcasts, some of the more technical sections have been condensed [...] This guide will focus only on audio podcasts. There are some video format podcasts, for which a guide would include segments on video shooting and editing. But the same basic strategies apply. After reading this guide, you should be able to start your own podcast production and turn it into a profitable product." (Pages 4-5)
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"El movimiento podcaster está formado por una amplia variedad de participantes: pequeños, medianos, independientes, corporativos, fugaces, históricos. Este artículo propone la descripción de cuatro casos caracterizados como “redes de podcast”. Estos proyectos fueron diseñados para y subsis
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ten con la producción de varios programas y aparecen así como emprendimientos pensados por y para la producción de podcast. La pregunta que se hace aquí es puramente descriptiva y exploratoria: ¿cómo producen, distribuyen y comercializan sus contenidos las redes de podcast en Argentina? Para responderla se realizan un trabajo cualitativo de entrevistas y análisis de contenidos y otro cuantitativo para los niveles de comparación entre los volúmenes y formatos de cada una de las redes." (Resumen)
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