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Breadcrumb: Audience & User Surveys
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Methods applied
Journals
Output Type
"Through a combination of qualitative in-depth interviews with alternative media outlets, quantitative audience surveys involving over 1500 respondents, and focus-group discussions with women and youth civil society actors, this media and information landscape (MILA) evaluates the level of trust tow ... more
"Based on the needs assessment, a high proportion of women in Cameroon face online violence and are increasingly concerned about their safety in digital spaces. However, many of these respondents are unaware of any legal protections offered to them. Additionally, they believe that they lack the appr ... more
"The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and ... more
"The government of Zimbabwe is encouraging the use of digital platforms to provide remote learning services during the COVID-19 pandemic, but data showing that most households lack Internet access and reliable electricity suggest that many students will find it difficult or impossible to participate ... more
"This report highlights numerous troubling developments in Turkey’s media landscape. Distrust in the media has reached crisis proportions, with fully 70 percent of Turks viewing the media as dishonest. These doubts have formed the backdrop for rapid shifts in how Turks access political news and in ... more

Estudio: Medios de comunicación post crisis

Santiago de Chile: cadem (2020), 26 slides
"Ghana’s youth is embracing digital. According to the representative survey conducted for DW Akademie’s MIL INDEX study, three quarters of 15-25-year-olds own a smartphone. Over 70 % report going online with a mobile phone as well as using Facebook and WhatsApp on a weekly basis. Use of several ... more
"For the past decade, internet connectivity has been praised for its potential to close the gender gap in Africa. Among the many benefits of digitalization, digital tools enable groups that are marginalized across the intersections of gender, race, sex, class, religion, ability and nationality to pr ... more
"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... more
"Data, including information collected by the MERIT project, demonstrates that social media and social messaging are powerful tools in Mali, and have the potential to both positively and negatively impact society, particularly in relation to violent extremism. Malian youth use social media and messa ... more
"Young Ivorians are adept at using digital media. They are creative when it comes to using digital media and many have developed strategies to cope with media malpractices such as cyberbullying or hate speech. These are two significant, indicative findings from the present MIL INDEX country study. B ... more
"This article examines what drives audience participation in interactive broadcast shows, with implications for the democratic potential of these shows as spaces of citizen engagement and public discussion. It makes three contributions, the first two to audience and media studies and the last to pol ... more
"1. Women with disabilities have among the lowest rates of mobile and smartphone ownership. In most countries, ownership gaps are widest between men without disabilities and women with disabilities. Even in countries where the mobile gender gap is small or nonexistent, there is still a disability ga ... more
"Quatre Togolais sur cinq environ disposent d’une radio dans leur ménage (81%) et suivent régulièrement les informations à la radio (78%). Deux ménages sur cinq (44%) ne possèdent pas de télévision. La moitié (51%) des Togolais ne suivent jamais ou rarement les informations à la télé. ... more
"Using interactive radio dialogues, AVF aims to contribute towards the achievement of World Vision Kenya’s (WVK) Emergency Response in Kitui and Makueni counties project (July-December 2020). More specifically, Africa’s Voices deployed its interactive radio methodology to achieve the following o ... more
"Die Medien haben in den letzten 10 Jahren in Polen deutlich an Glaubwürdigkeit eingebüßt – gleichzeitig ist in der Bevölkerung das politische Interesse und Engagement gestiegen. Die auseinandergehende Wahrnehmung der Politik in den Bevölkerungsgruppen formt der unterschiedliche Medienkonsum. ... more
"The study revealed some clear patterns about why people fall for misinformation, regardless of their age, gender or education level. Some of the key trends common across city and village respondents were: 1. Majority of the respondents do not question the source of the information, or assess if the ... more
"The study examines content produced and distributed to ethnic minorities in Mon, Kayin and Kayah and looks into the news and media habits and understandings of the same groups. It consists of two different research efforts: a content analysis and a qualitative audience study. The content analysis f ... more
"Una antigua canción de 1979 (Video killed the radio star de The Buggles) decía en su título que el video había matado a la radio. Quizás esa fue la percepción que se tuvo por un momento debido al surgimiento de fenómenos sociales como MTV (una cadena de televisión que sólo transmitía vide ... more
"This article explores the reception practices of multi-lingual audiences in Ghana, focusing on their views on the different norms and approaches of local language and English language radio newscasts. Using data from a convenience sample of 1000 radio listeners in five Ghanaian cosmopolitan cities ... more