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Breadcrumb: Audience & User Surveys
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Methods applied
Journals
Output Type
"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more
"Data, including information collected by the MERIT project, demonstrates that social media and social messaging are powerful tools in Mali, and have the potential to both positively and negatively impact society, particularly in relation to violent extremism. Malian youth use social media and messa ... more
"There are close to 60 operating print news media, radio and television stations in El Alto, in addition to a half dozen digital information portals. There are approximately 200 journalists in El Alto, but most of them lack formal labor contracts and perform their work as independent producers or co ... more
"Das SVR-Integrationsbarometer misst die Sichtweisen und Bewertungen auf beiden Seiten der Einwanderungsgesellschaft. Meistgenutztes Medium für politische Nachrichten ist bei Menschen mit Migrationshintergrund das Fernsehen. Wichtigste Faktoren für die Mediennutzung von Migranten sind Bildung und ... more
"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from soci ... more
"According to the largely young, mostly educated female listeners interviewed in this study, Radio Ergo focuses on important humanitarian and social issues in Somalia and is refreshingly free from clan politics. The radio stimulates rich and healthy discussions and dialogues among Somalis living ins ... more
"This report aims to assess the perception of the media and media skills among the citizens of the Republic of Moldova in 2020 and shows the dynamics compared to the first similar report conducted in 2018. This study assesses the extent to which media consumers can assess the quality media content, ... more
"The study examines content produced and distributed to ethnic minorities in Mon, Kayin and Kayah and looks into the news and media habits and understandings of the same groups. It consists of two different research efforts: a content analysis and a qualitative audience study. The content analysis f ... more
"We conducted a mixed-methods research project in Nigeria, India, and Pakistan consisting of surveys, survey experiments, and semi-structured interviews, to better understand the spread and impact of misinformation, and in particular of misinformation on mobile messaging apps (MIMs). One of our goal ... more
"Afrobarometer findings show that radio and television are the most widely accessible platforms for students seeking to participate in MoE/GES e-learning programs, although rural and poor households are at a disadvantage when it comes to owning these devices. The data show relatively low rates of ac ... more
"Durante la pandemia de COVID-19, el 57% de los lectores de medios digitales en Argentina, Brazil, Colombia y Mexico ha aumentado su consumo de noticias. El 90% de los consumidores está accediendo a las noticias digitales por lo menos dos veces a la semana y el 78% por lo menos una vez al día. Las ... more
"The study revealed some clear patterns about why people fall for misinformation, regardless of their age, gender or education level. Some of the key trends common across city and village respondents were: 1. Majority of the respondents do not question the source of the information, or assess if the ... more

El futuro de los medios

cadem (2020), 27 slides
"Social media is the most dominant source of news, with television and radio both declining in popularity amongst young audiences. Social media is popular due to its accessibility and speed of reporting events. Countering the commonly high popularity of radio in Africa, radio was seen as outdated an ... more
"This report [...] presents a bespoke analysis of how women around the world consume and perceive news, based on data on audience behaviour from 11 countries featured in the 2020 Reuters Institute Digital News Report: Kenya, South Africa, South Korea, Hong Kong, Japan, Mexico, Brazil, Finland, Germa ... more
"The spread of misinformation on Facebook in Bangladesh, a country with a population of over 163 million, has resulted in chaos, hate attacks, and killings. By interviewing journalists, fact-checkers, in addition to surveying the general public, we analyzed the current state of verifying misinformat ... more
"The government of Zimbabwe is encouraging the use of digital platforms to provide remote learning services during the COVID-19 pandemic, but data showing that most households lack Internet access and reliable electricity suggest that many students will find it difficult or impossible to participate ... more
"We recruited participants aged 13-14 in three countries: Mexico, South Africa and the Netherlands. Through a questionnaire, an observation exercise and interviews, we gathered information in order to identify trends [...] We constructed a number of global personas that cut across the groups. Safety ... more
"En la mayoría de los casos existe una relación lineal entre la confianza y el consumo de cada medio. En ese contexto, entre los consumidores frecuentes de cada medio la confianza neta (Confía Mucho + Confías Algo) es mayor en Telefe (80%), C5N (78%) y Clarín (74%). De todos modos, cabe aclarar ... more
"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more