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Audience & User Surveys
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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
"Although television is still the number one media for Ukrainians, it continues to lose its audience share. The positions taken by other traditional media (e.g. radio, print) remain stable. The growth in the size of the online population has stagnated and the number of internet users and those getti
...
Information Needs of Syrian Refugees and Host Communities in Jordan, Lebanon and Turkey
Altai Consulting; CFI (2017), 168 pp.
"This report presents the result of a quantitative survey carried out in March 2017 using a representative sample of 1104 individuals (Syrian refugees and host community members over 12 years old), weighted for location, gender and age, across the three main host countries for Syrian refugees (Jorda
...
Radio Listenership Among Women in Kipkelion West Sub-County, Kericho County
Nairobi: University of Nairobi, Master Thesis (2017), xii, 77 pp.
"The study sought to find out radio listenership among women in Kipkelion West Sub-County, to establish the choice of radio programs and stations that interests the women, to assess the preference of radio to other mass communication media among women and to find out the gratifications women seek to
...
Strengthening Accountability Through Media in Afghanistan: Final Evaluation
London: BBC Media Action (2017), 59 pp.
"In 2012 the opportunity for ordinary Afghans to communicate with political authorities or hold them to account was extremely limited. To help address this BBC Media Action worked with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio nati
...
Survey on Youth and Media in Palestine
Ramallah: NET-MED Youth Project; Arab World for Research and Development (AWRAD); UNESCO (2017), 23 pp.
"Seventy one percent of Palestinian youth say that they are most interested in following local news and events, 14% are most interested in following regional and international news and events, while 15% don’t follow the news at all. New media platorms are utlized the most by youth in the case of a
...
Syria Audience Research 2016
Media in Cooperation and Transition (MiCT); Free Press Unlimited (2016), 82 pp.
"In Syria, television is the dominant media type with high usage and availability rates in all areas studied. Television is followed by online media, print media, and finally radio. Media aligned with the Syrian government are leading in government-controlled areas, and opposition-aligned media are
...
Learning Through Entertainment: The Effects of Bollywood Movies on the Job-Seeking Behavior of South Asian Female
International Communication Gazette, volume 78, issue 3 (2016), pp. 267-287
"This study examined the relationship between exposure to Bollywood movies and job-seeking behavior of South Asian females. Using survey data collected from 132 female participants, we explored the effects of exposure to Bollywood movies on job search self-efficacy, enjoyment and job-seeking behavio
...
Fernsehnutzung der MedienNutzerTypen: Ein Blick in die Lebenswelt der Fernsehzuschauer
Media Perspektiven, issue 1 (2016), pp. 36-47
"Die MedienNutzerTypologie fasst Menschen mit ähnlichen soziodemografischen Merkmalen, Interessen und einer vergleichbaren Alltagsgestaltung zu homogenen Gruppen zusammen. Die Fernsehnutzung der Typen wird davon beeinflusst, wie sie sich in den Tagesablauf einbetten lässt - außerdem spielen pers
...
Strengthening Accountability Through Media in Sierra Leone: Final Evaluation
London: BBC Media Action (2016), 55 pp.
"The magazine programme Fo Rod and the debate show Tok Bot Salone built a loyal and engaged audience. The number of people who listened to either one or both programmes increased from 0.8 million in 2013 to 1.1 million in 2015, representing 29% of all adults. The proportion of regular listeners was
...
Klimaschutz als Medienwirkung: Eine kommunikationswissenschaftliche Studie zur Konzeption, Rezeption und Wirkung eines Online-Spiels zum Stromsparen
Ilmenau: Universitätsverlag Ilmenau (2016), 276 pp.
"Aus der Perspektive der Rezeptions- und Wirkungsforschung stellt sich die Frage, wie mediale Kommunikation dazu beitragen kann, dass Menschen klimabewusster handeln. Die bisherigen Ergebnisse zeigen, dass viele der typischen Darstellungsformen des Klimawandels - wie Katastrophenbilder - eher kontra
...
Media Use in the Middle East 2016: A Six-Nation Survey
Qatar: Northwestern University in Qatar (2016), 110 pp.
"It is too often assumed anyone can communicate via the internet or share in the benefits of easily available newspapers and free-to-air television or radio; this is not always true. Lower internet penetration and mobile broadband access in countries like Egypt and Tunisia, for example, stand in sha
...
Audiencia radial de emisoras FM/AM: 15 principales ciudades [octubre]
Lima: CPI (2016), 1 p.
"Only 8% of respondents stated that the media in Moldova exhibit, to a very large extent, a responsible behavior toward their audiences. The majority of respondents or 56% stated they were dissatisfied with the lack of responsibility of the national media. One in ten respondents considered him/herse
...
Media Consumption in Iraq
Broadcasting Board of Governors (BBG); Gallup (2016), 2 pp.
"As in much of the Arab World, satellite TV is almost ubiquitous in Iraq and Iraqi Kurdistan, present in 97.9% of households (versus 31.5% with radio and 60.1% with the internet). Ethnic Kurds and those with a college degree are much more likely than other Iraqis to have internet access at home. Mor
...
Social Media Use During Disasters: How Information Form and Source Influence Intended Behavioral Responses
Communication Research, volume 43, issue 5 (2016), pp. 626-646
"This study provides insights that can inform disaster communication management, policymaking, and theory building through a nationally representative field experiment (N = 2,015 U.S. adults) grounded in media richness theory, information and communication technologies (ICTs) succession theory, and
...
Survey on Children’s Readership Preferences and Market Demands for Children’s Reading Materials in Rwanda
Save the Children (2016), 57 pp.
"A qualitative study into the readership preferences of children in Rwanda, from the perspective of over seventy children under the age of nine from around the country, and ten key publishing houses in Kigali." (Abstract)
Ocho claves para entender las audiencias digitales en Colombia: Redes sociales, público universitario y dispositivos móviles como factores de sostenibilidad de las empresas periodísticas
Bogotá: Fundación para el Nuevo Periodismo Iberoamericano (FNPI); Universidad de los Andes (2016), 58 pp.
"La sostenibilidad de los medios depende en gran medida de las nuevas relaciones que tejen con su audiencia poniendo la tecnología a su servicio. El desafío al que el periodismo y los medios se enfrentan es pensar cómo usar la información que capturan de los recorridos de sus usuarios en la red
...
Audiencia radial de emisoras FM/AM: 15 principales ciudades [mayo]
Lima: CPI (2016), 1 p.
Benchmarking Demand: Pakistan and the Internet Users’ Perspective
Philadelphia, PA: Annenberg School for Communication, Center for Global Communication Studies (CGCS) (2016), 27 pp.
"The percentage of Pakistanis using the Internet increased by 37.5% between 2009 and 2013, though overall internet penetration remains very low with only 11% of the population having access to the Internet". (Page 9) "Heavy internet users in Pakistan are very young (72% under 30 years of age), large
...
Exploring the Role of Communication in Community Health
London: BBC Media Action (2016), 48 pp.
"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving
...
