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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Kurdish Region of Northern Iraq: Humanitarian Information Needs of Syrian Refugees
International Media Support (IMS) (2015), 18 pp.
"The assessment concludes that there is not ‘one magic answer’ to the question of which media channel is the most effective – rather a variety of channels must be used to reach as many people as possible. While TV scores high among both refugees and host population as a preferred media channel
...
Afghan Media in 2014: Understanding the Audience
Altai Consulting; Internews (2015), 169 pp.
"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe
...
Digital News Report 2015
Oxford: Reuters Institute for the Study of Journalism (2015), 109 pp.
"We see the smartphone more clearly as the defining device for digital news with a disruptive impact on consumption, formats, and business models. Our data suggest it provides an environment dominated by a few successful brands, with others struggling to reach a wider audience, both via apps and bro
...
Media Messaging and its Impact on Afghan Women: Survey Report
Cooperation for Peace and Unity; Afghan Women Rights (2015), 48 pp.
"Television remains the most popular medium in all provinces surveyed and among the different groups of respondents. It is also the most preferred source of information, followed by Radio. A great majority of the population watches TV on a daily basis. More than half of the population spends between
...
Online Video Forecasts 2015
London: ZenithOptimedia (2015), 85 pp.
"This report gives forecasts for online video spend and consumption, where available, for 40 markets in which online video is at varying stages of development. From markets such as Singapore, where 85% of the population claims to access online video (according to GlobalWebIndex, 2014), to countries
...
Bulgarians Feel Badly Informed by Media and Politicians
Sofia: Konrad-Adenauer-Stiftung (KAS), Media Program South East Europe (2015), 4 pp.
"59 percent of the population of Bulgaria do not consider the media to be independent. Many are undecided and only 17 percent believe reporting is free. The crisis of confidence in the media is continuing, according to a study on behalf of the KAS Media Program South East Europe. Citizens also feel
...
Media Use in Vietnam
Broadcasting Board of Governors (BBG); Gallup (2015), 2 pp.
"Vietnam's government-run VTV television network continues to dominate the country's media landscape. However, the current survey also points to a powerful generational shift in media use toward online news sources and less dependence on state TV. This trend is perhaps more clearly reflected in the
...
Bridging the Gender Gap: Mobile Access and Usage in Low- and Middle-Income Countries. Connected Women 2015
GSMA; Altai Consulting (2015), 128 pp.
"Women on average are 14% less likely to own a mobile phone than men, which translates into 200 million fewer women than men owning mobile phones. Women in South Asia are 38% less likely to own a phone than men, highlighting that the gender gap in mobile phone ownership is wider in certain parts of
...
Media Scene: Middle East (Focus on UAE & KSA)
Paris: Publicitas (2015), 38 slides
Africa Online: Media Use in Sub-Saharan Africa. Findings from the Media Survey - Côte D’Ivoire, Ethiopia, Kenya, Nigeria and Zimbabwe
Broadcasting Board of Governors (BBG); Gallup (2015), 29 slides
"Internet users in Africa tend to be young, educated and in urban areas. The probability of using the internet is also higher for male, and we also find that internet usage patterns differ across gender and location. Mobile phones are the major devices used to go online both at home and elsewhere by
...
¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia
Mancera; Ernst & Young (2015), 34 pp.
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
...
Media Consumption Forecasts 2015
London: ZenithOptimedia (2015), 192 pp.
"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis
...
Study of Internet Connected Cambodians: Perceptions of Online Freedom of Expression and Political Engagement
Cambodian Center for Independent Media (CCIM) (2015), 34 pp.
"Data for this report were gathered through an electronic survey of 895 Cambodian Internet users conducted from March 12 to 18, 2015, as well as through three follow-up focus group discussions [...] Cambodians find the Internet to be useful for personal, professional and civic interests, with the ma
...
Social Web: Ausdifferenzierung der Nutzung – Potenziale für Medienanbieter. Ergebnisse der ARD/ZDF-Onlinestudie 2015
Media Perspektiven, issue 10 (2015), pp. 442-452
"Die Nutzung von sozialen Medien ist 2015 ein weiteres Jahr in Folge nicht angestiegen. Die wahrscheinlichste Ursache hierfür ist, dass private Kommunikation verstärkt ins Instant Messaging – namentlich WhatsApp – abwandert. In der jungen Zielgruppe steigen vor allem die Nutzerzahlen der Fotoc
...
After the Revolution: Libyan and Tunisian Media Through the People’s Eyes
London: BBC Media Action (2015), 60 pp.
"Libya’s contested and, at times, chaotic political scene is reflected in its media, which represents a range of political and vested interests, sparking narrative and counter narrative. Ultimately, it has left people frustrated that they cannot access the information that they need. In Tunisia, t
...
The Relationship of Young Slovak Catholics to the Media
Communication Today, volume 6, issue 2 (2015), pp. 62-76
"The article discusses the relationship of young engaged Catholics in Slovakia to the various media outlets which they follow. It attempts to reveal which media outlets are considered to be inspiring and thought-provoking and how are they perceived and evaluated by their followers. The author draws
...
"TV remains the main news source for the majority of population – 85% of respondents say they have watched TV news during last 30 days. For the last year TV audience has slightly decreased (-8%), and, though in general other sources of information are much less popular, for people under age of 35
...
Media Use in Afghanistan
Broadcasting Board of Governors (BBG); Gallup (2015), 2 pp.
"The Afghan media scene has experienced tremendous growth in the post-Taliban period, buoyed by international involvement and the passage of a series of laws lending some protection to journalists. Though Reporters Without Borders listed Afghanistan’s media environment 128 out of 179 countries in
...
Media Use in Iraq and Iraqi Kurdistan
Broadcasting Board of Governors (BBG); Gallup (2015), 40 slides
"Key Takeaways: Iraq is divided and in transition. You cannot have an actionable understanding of media habits without analyzing specific "target" audiences. All media platforms matter, depending on the audience." (Slide 33)
